Matthew Olufemi Adio
Federal University Oye Ekiti, Nigeria

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The Relationship Between Knowledge and Digital Utilization in the Culinary Sector: An SMEs Perspective Ayu Hasra Nurfaiza; Muh. Rayhan Akmal Nazhmi; Andi Naila Quin Azisah Alisyahbana; Matthew Olufemi Adio
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.360

Abstract

This study discusses the influence of knowledge of MSME actors in the use of digitalization in the culinary industry in Makassar City. This study aims to determine and analyze how socialization and interaction affect the knowledge of MSME actors and the extent to which this knowledge affects the use of digitalization in marketing. This research uses a quantitative approach and survey as a data collection method. The results showed that MSME players' knowledge of digitalization affects the utilization of digitalization in marketing, and socialization and interaction affect the knowledge of MSME players. This study hopes to contribute to the theoretical understanding of the factors affecting MSMEs and provide a basis for formulating more appropriate and effective strategies for MSME development.
The Intervening Role of Self-Efficacy in the Impact of Family Environment and Entrepreneurship Education on Entrepreneurial Intentions Hajar Dewantara; Muh. Jusri Jasman; Mutmainnah Mutmainnah; A. Ummi Amhar; Matthew Olufemi Adio
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.474

Abstract

This study aims to examine the effect of family environment and entrepreneurship learning on entrepreneurial interest with self-efficacy as an intervening variable. The method we use in this research is quantitative method. In this study also used a survey method with a questionnaire or koesener as a data collection instrument. The research population is all students in the faculty of economics and business majoring in entrepreneurship totaling 427 students. While the sampling technique uses proportional random sampling technique, which is calculated using Slovin with a sample size of 84 respondents or 22% of the total population. The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of environmental influences and learning entrepreneurship to interest in entrepreneurship with self-efficacy as an intervening variable.