Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Najah, Safina
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality and Price Perception on Purchase Decisions of Local Fashion Brand Eiger Product among TikTok Application Users Najah, Safina; Zawawi, Zawawi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for the local fashion brand Eiger on TikTok Shop. The research method used was quantitative with an explanatory approach. The sample consisted of 119 purposively selected respondents. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results showed that product quality and price had a positive and significant effect on purchasing decisions for Eiger products on TikTok Shop, with significance values ​​of 0.004 and 0.000, respectively. The coefficient of determination (R²) of 0.916 indicates that 91.6% of the variation in purchasing decisions is explained by product quality and price, while the remaining 8.4% is influenced by factors outside the research model. These findings confirm that the combination of good product quality and appropriate price is a key factor in increasing consumer purchasing decisions on social media-based e-commerce platforms.
Co-Authors Zawawi Zawawi, Zawawi