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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Syuriani Harahap , Evi
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ANALISIS PERMINTAAN DAN PENAWARAN KOPI DI KALANGAN MAHASISWA Hizia; Sembiring , Jenari; Aidilia Azzahra, Siti; Syuriani Harahap , Evi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01, Maret 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.12196

Abstract

Coffee is one of the commodities that has experienced a significant increase in consumption among society, particularly among young people such as university students. This phenomenon is influenced not only by consumption needs but also by changes in lifestyle and academic activities among students. This study aims to analyze the demand and supply of coffee among students and the factors influencing them. The research method used in this study is a qualitative approach with a library research method by analyzing various literature sources such as scientific journals, books, and academic publications relevant to the research topic. The results show that the demand for coffee among students is influenced by several main factors, including coffee prices, the need to increase concentration in academic activities, social environmental influences, and changes in student lifestyles. Meanwhile, the increasing demand for coffee has encouraged an increase in the supply of coffee products in various forms, such as instant coffee, packaged coffee, and coffee served in modern coffee shops around campus areas. The interaction between demand and supply indicates that coffee has become part of the consumption culture among students. Therefore, the analysis of coffee demand and supply among students demonstrates market dynamics influenced by economic, social, and lifestyle factors of the younger generation.
PENGARUH PERUBAHAN HARGA TERHADAP VOLUME PENJUALAN PADA PEDAGANG SEMBAKO Syah putri, Zulaika; Oktavia Purba, Chelsea; Mardiani; Syuriani Harahap , Evi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01, Maret 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.12199

Abstract

This study aims to analyze the effect of price changes on sales volume among grocery traders. Price changes are one of the important factors that can influence consumer purchasing decisions and the number of products sold in trading activities. This research uses a quantitative approach with a library research method. The data used are secondary data obtained from various literature sources such as scientific journals, reference books, and previous studies relevant to the research topic. Data collection techniques were carried out through documentation studies by reviewing various scientific articles obtained from the Google Scholar database. The collected data were analyzed using descriptive analysis techniques to identify and interpret the relationship between price changes and sales volume. The results of the study indicate that price changes have a significant effect on sales volume among grocery traders. Price increases tend to reduce consumers’ purchasing power, which results in a decrease in sales volume, while price reductions can increase consumer buying interest, which ultimately leads to higher sales volume. Therefore, grocery traders need to consider appropriate pricing strategies in order to maintain customers and increase sales volume amid market price fluctuations.
IMPLIKASI TEORI BIAYA PRODUKSI TERHADAP EFISIENSI USAHA MIKRO DI SEKTOR PERTANIAN Andini, Pebri; Maisuuna Rahman, Khaalisah; Khairina Daulay, Tata; Syuriani Harahap , Evi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01, Maret 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.12200

Abstract

The agricultural sector plays an important role in supporting the national economy and serves as a primary source of livelihood for most Indonesian communities, particularly micro-scale entrepreneurs. However, micro enterprises in the agricultural sector still face various challenges in managing production activities, especially in controlling production costs which significantly affect business efficiency. This study aims to analyze the implications of production cost theory on the efficiency of micro enterprises in the agricultural sector. The research employs a descriptive qualitative approach using a literature study method by utilizing secondary data sources from national scientific journals, economics textbooks, and relevant research findings. The results indicate that production costs in agricultural micro enterprises are dominated by variable costs such as seeds, fertilizers, pesticides, and labor. Inefficient management of production factors can lead to cost inefficiencies that ultimately reduce business efficiency. The application of production cost theory can help entrepreneurs identify cost structures, determine the most efficient combination of production inputs, and improve business productivity. Therefore, a proper understanding of production cost theory can serve as an essential basis for improving the efficiency of micro enterprises in the agricultural sector, thereby increasing entrepreneurs' income and supporting the sustainability of agricultural business activities.
Co-Authors Aidilia Azzahra, Siti Andini, Pebri Hizia Khairina Daulay, Tata Maisuuna Rahman, Khaalisah Mardiani Oktavia Purba, Chelsea Sembiring , Jenari Syah putri, Zulaika