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All Journal Jurnal Belantara
Cahyadi, Yunaldo Dwi
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Education Environmental Science

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ASSESSING COFFEE ECOTOURISM STRENGTHS AND CHALLENGES IN CIBULAO VILLAGE THROUGH STORY MAPS Hafizh, Surya; Caesario, Dipo; Tanjung, Anisha Syafitri; Zakiah, Rizki; Novita, Silvia; Sonya, Dhea; Cahyadi, Yunaldo Dwi; Azzahra, Rivantia
Jurnal Belantara Vol 9 No 1 (2026)
Publisher : Forestry Study Program University Of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbl.v9i1.1187

Abstract

Cibulao Village has significant potential for ecotourism development, particularly through coffee cultivation. However, this potential requires strategic planning and effective promotion. This study analyzes the strengths, weaknesses, opportunities, and challenges of coffee ecotourism in Cibulao Village and develops a promotional media that supported by geographic information system using the ArcGIS StoryMaps platform. The methods included interviews, observation, and documentation involving managers, tourists, and the local community. The research results show good potential in developing coffee ecotourism, such as a tourism concept that promotes education on conservation coffee cultivation area and sites but still faces challenges in infrastructure and limited development possibilities due to land ownership and area status. The development of ArcGIS StoryMaps can be an alternative interactive promotional media based on geographic information system technology that is more effective and efficient because it shows the potential strengths, weaknesses, opportunities, and challenges that are depicted in real time tracking map and storytelling.
Co-Authors Azzahra, Rivantia Caesario, Dipo Hafizh, Surya Novita, Silvia Sonya, Dhea Tanjung, Anisha Syafitri Zakiah, Rizki