Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Anisa Susanti
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Economics, Econometrics & Finance

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The Influence of Halal Certification and BPOM Distribution Permit on Purchase Intention of Snack Food Products (Pureats Brand Study) Anisa Susanti; Nurliya Apriyana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9723

Abstract

Indonesian consumers' awareness of halal food and food safety is increasing, especially among young parents who choose children's snacks, driven by the USD 184 billion halal market (2021-2022). This study aims to analyze the influence of halal certification and BPOM distribution permit on purchase intention of Pureats products in Greater Jakarta. Using a quantitative explanatory approach with purposive sampling of 100 parents aged 25-40 years with children aged 1-5 years, primary data from Likert scale questionnaires were analyzed using multiple linear regression via SPSS, including validity, reliability, normality, t, F, and R² tests. The results showed that halal certification (β = 0.342, p = 0.016) and BPOM permit (β = 0.439, p = 0.000) had a significant positive effect partially and simultaneously (F = 24.418, p = 0.000), with R² = 33.5%. The conclusion states that both factors shape consumer trust, it is recommended to highlight labels on packaging for marketing strategies.
Co-Authors Nurliya Apriyana