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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cahaya Mandalika Jurnal Ekonomi Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat
Nurliya Apriyana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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The Impact Of Brand Experiences On Brand Loyalty: Mediating Role Of Brand Love In Fore Coffee Rasyid Zaky Rachman Hakim; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of brand experience on brand loyalty with brand love as a mediating variable, in the context of Fore Coffee consumers in Indonesia. The focus of this study is to understand the extent to which brand experience that includes sensory, intellectual, and behavioral aspects can influence customer loyalty through the formation of emotional bonds to the brand (brand love). By using quantitative descriptive methods and data collection through an online survey of 100 respondents, the results of the study indicate that brand experience has a significant positive effect on brand love and brand loyalty. However, mediation analysis shows that brand love does not significantly mediate the relationship between brand experience and brand loyalty. This finding confirms the importance of positive brand experience in increasing customer loyalty directly, without the need for full emotional involvement. This study provides practical implications for the development of Fore Coffee's marketing strategy and suggests the importance of brand experience innovation to build customer loyalty in the competitive coffee industry.
Analisis Perilaku dan Perlindungan Konsumen terhadap Kelangkaan Minyak Goreng Di Pasar Domestik Nurliya Apriyana; Lingga Yuliana; Iin Mayasari
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i1.66

Abstract

Tingginya permintaan dan turunnya penawaran minyak goreng mengakibatkan kelangkaan dan kenaikan harga minyak goreng di sebagian besar daerah di Indonesia. Tujuan penelitian adalah untuk menganalisis perilaku serta perlindungan konsumen terhadap kelangkaan minyak goreng dipasar domestik. Kegiatan dilaksanakan dalam bentuk focus group discussion melalui media zoom. Hasil dari kegiatan menyatakan bahwa masyarakat juga harus turut kooperatif dalam melaksanakan kebijakan pemerintah dan diharapkan dapat menakar kebutuhan masing-masing demi kepentingan bersama. Edukasi terhadap diri sendiri sangatlah penting untuk menambah kepekaan terhadap kondisi perekonomian di dunia. Adanya entry barrier bagi pelaku usaha pasar untuk dapat memperoleh minyak goreng satu harga sehingga konsumen kelas menengah ke bawah dapat membeli minyak goreng kemasan dengan harga yang terjangkau. Dengan kelangkaan yang terjadi, pemerintah seharusnya mampu membatasi ekspor demi mencukupi kebutuhan domestik.
Effects of Omnichannel Marketing, Product Quality and Customer Engagement on Uniqlo Customer Loyalty Desi Listiyani; Danang Kurniawan; Nurliya Apriyana
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4171

Abstract

The fashion retail industry in Indonesia is experiencing rapid growth, mainly driven by lifestyle changes and the development of digital technology. However, the COVID-19 pandemic has had a huge negative impact on this sector. A decline in sales occurred due to social restrictions and the shift of consumers to online shopping. To survive, many retail companies, including fashion industry players, adopted an omnichannel strategy that integrates online and offline sales. With a combination of physical stores, e-commerce platforms, and strong promotional strategies on social media, it is expected to reach more consumers and increase customer loyalty. In addition, high product quality and good customer engagement is one of the supporting factors in building customer loyalty. Uniqlo, being a Japanese appareal brand that is quite successful in Indonesia. Moreover, it was able to survive amid the COVID-19 pandemic that hit at that time. Through empirical testing and data analysis, this study aims to prove the positive and significant influence between Omnichannel Marketing, Product Quality, and Customer Engagement with Customer Loyalty on Uniqlo clothing products. Testing was carried out using quantitative methods to analyze all existing variables and sampling techniques using  purposive sampling techniques. The respondents totaled 102 people. Primary data was collected through an online questionnaire (Google Form) for one month. Data analysis using multiple linear regression with the help of SPSS software version 30 of 2024. The results of this study indicate that Omnichannel Marketing, Product Quality and Customer Engagement have a positive influence on Customer Loyalty. With these positive significance results and understanding the relationship between these factors is expected to provide insight for companies to develop more effective marketing strategies and increase market share.
Training of Prisoners in the Making of Accessories at Keerom-Papua Women's Prison, Class III A Janni Beatrix Mandowally; Nurliya Apriyana; Lingga Yuliana
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 2 (2024): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i2.353

Abstract

The purpose of this course is to give participants the opportunity to support their families financially after their release from jail and to enhance the abilities and skills of women incarcerated or imprisoned. Therefore, the training's benefit is to boost the participants' self-confidence so they can engage the community after being released and realize their potential as accessory artisans. Insight and advantages are gained from the instruction, both for the individual and for other female inmates. Because they possess skills that they can utilize after they are released from prison, this instills confidence in the convicts. With the use of this provision, female inmates aspire to benefit themselves, their families, and the nation by giving similar training to underserved local populations, which will lead to the creation of jobs and tax revenue for the state.
ANALISIS BRAND HATE TERHADAP BRAND AVOIDANCE PADA MEREK STARBUCKS KONTEKS ISSUE ISRAEL-PALESTINA Fajri Gusnadi; Mohamad Efendi; Nurliya Apriyana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2726

Abstract

The aim of this research is to explore the strength of Brand Hate's influence on Brand Avoidance in the context of Starbucks brand amid the Israel-Palestine issue. The study employs a quantitative method to analyze the relationships between the variables. Multiple regression analysis is utilized to examine the effects of Brand Attitude, Subjective Norms, and Anthropomorphic Tendency on Brand Hate, subsequently impacting Brand Avoidance. Primary data is collected through questionnaire distribution among 108 respondents residing in the Jabodetabek area. Subsequently, the data is organized into tabular form and processed using the SPSS statistical software. The findings indicate that Brand Attitude and Subjective Norms significantly influence Brand Hate, confirming the impact of Brand Hate on Brand Avoidance in this research context. However, Anthropomorphic Tendency exhibits a negative influence on Brand Hate. These findings offer crucial insights for brand management, emphasizing the necessity for more effective strategies in handling negative brand perceptions and addressing sensitive issues. The implications of this study underscore the need to mitigate Brand Hate and Brand Avoidance to enhance brand image and maintain consumer loyalty, particularly amidst geopolitical controversies.
The Impact Of Service Quality And Price On Customer Satisfaction (Case Study Of Integrated Rail Crossing) Pratama, Aldiwa; Marcell Aditiya Pratama; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to examine the influence of service quality and price on costumer satisfaction in the Integrated Rail Crossing (LRT) case study. The method used is descriptive quantitative with purposive sampling technique. Primary data was obtained through a questionnaire distributed using Google Form involving 142 LRT user respondents aged 17-55 years. The analysis technique used is partial least squares with the SmartPLS version 4 analysis tool. The research results of service quality (X1) have a positive and significant influence on consumer satisfaction (Y) and price (X2) has a positive and significant influence on consumer satisfaction (Y). The research results show that service quality and price have a significant influence on LRT consumer satisfaction.
Co-Authors Danang Kurniawan, Danang Desi Listiyani Fajri Gusnadi Iin Mayasari Janni Beatrix Mandowally Lingga Yuliana Marcell Aditiya Pratama Mohamad Efendi Pratama, Aldiwa Rasyid Zaky Rachman Hakim