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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Administrasi Terapan
Dangga, Lende
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN MOTOR HONDA PADA CV NASIONAL MOTOR RUTENG Dangga, Lende; Ngera, Aprıanus
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1362

Abstract

Motorcycles are a human need that really helps provide convenience in transportation. The need for motorcycles encourages people's purchasing power of motorbikes as a means of transportation. One of the alternatives used in an effort to win the competition is by selling credit concerning prices, products, credit services and credit terms. Purpose: to determine the magnitude of the influence of price, multiplied by product, credit service and credit period on sales of Honda motorcycles at CV. National Motor Ruteng. The sampling technique used the Quota sampling method, namely 100 samples who bought Honda motorbikes at CV. National Motor Ruteng. The research variables are price, product, credit service and credit term. Collecting research data using interviews, questionnaires, documentation and observation studies. Data analysis was performed using multiple regression analysis method. The results obtained (1) in terms of price, product, credit service, and credit period have a significant influence on the sales volume of Honda motorcycles at CV Nasional Motor Ruteng. (2) Simultaneously price, credit service, and credit period have a significant effect on the sales volume of Honda motorcycles at CV.Nasional Motor Ruteng (p = 0.000) where P <0.05.
Analisis Tingkat Kesehatan Koperasi Dilihat Dari Aspek Rentabilitas Pada Koperasi Kredit Solidaritas Santa Maria Assumpta Kota Kupang Dangga, Lende; Liem, Jhon; Naisanu, Joritha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1908

Abstract

Cooperatives are the prima donna of the people of East Nusa Tenggara, because of the high level of community participation as members of cooperatives. And on the other hand, cooperatives act as a pillar for the community, especially Kupang City, for the development of cooperatives and there is high public interest in becoming members of the Santa Maria Assumpta Solidarity Credit Cooperative, Kupang City. This research was conducted at the Santa Maria Assumpta Solidarity Credit Cooperative, Kupang City from February 2020 to October 2022. The data collection method used was quantitative descriptive, namely using the Profitability ratio, with the financial report data collection technique of the Santa Maria Assumpta Solidarity Credit Cooperative Kupang City from 2020 to 2022. The results of the research show that the health analysis of the Santa Maria Assumpta Solidarity Credit Cooperative in Kupang City, in 2010 was 90.38%, in 2021 it was 92.18% and in 2022 it was 92.15% . This shows that the ratio achieved by the Solidarity Credit Cooperative from the profitability aspect has decreased.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAAN PELANGGAN AYAM GEPREK DI WARUNG MORRO CHICKEN KELURAHAN KAYU PUTIH KOTA KUPANG Daiju, Emiliana Sori; Dangga, Lende
Jurnal Administrasi Terapan Vol. 4 No. 2 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i2.3664

Abstract

This study aims to examine the influence of product quality and price on customer satisfaction of Ayam Geprek at Morro Chicken, Kayu Putih Village, Kupang City. The research used a quantitative approach with an associative method. The population consisted of all Morro Chicken customers who had purchased Ayam Geprek, with a sample of 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire (1–5) and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²).The results indicate that product quality and price significantly affect customer satisfaction. Simultaneously, product quality and price have a significant effect on customer satisfaction, with an R² of 0.512, indicating that these two variables explain 51.2% of the variation in customer satisfaction. The findings emphasize that the combination of good product quality and reasonable pricing is a key factor in shaping customer satisfaction at Morro Chicken.Keywords: product quality, price, customer satisfaction, Ayam Geprek
Co-Authors Daiju, Emiliana Sori Liem, Jhon Naisanu, Joritha Ngera, Aprıanus