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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Putro, Rizky Listyono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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E-SERVICE QUALITY EFFECT TOWARD CONSUMER ATTITUDE THROUGH CONSUMER SATISFACTION ON SHOPEE APPLICATION Najib, M. Thoha Ainun; Sa’adah, Silky Roudhotus; Putro, Rizky Listyono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1489

Abstract

This research to analyze the effect of e-service quality toward consumer attitude through consumer satisfaction on Shopee Application in Malang. The research was conducted in Malang with 152 respondents as the sample. This research used Structural Equation Modeling based on Partial Least Square. The research finding showed that there was positive and significant effect of e-service quality toward consumer satisfaction on the Shopee Application. There was positive and significant effect among consumer satisfactions on consumer attitude on Shopee Application. There was positive and significant effect among e-service qualities on consumer attitude on Shopee Application. There was positive and significant effect among e-service qualities on consumer attitude through consumer satisfaction on Shopee Application.
Co-Authors Najib, M. Thoha Ainun Sa’adah, Silky Roudhotus