Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
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All Journal Research Horizon Entrepreneurship and Innovation Review
Septiono, Muhammat Imadudin
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Lifestyle, Cafe Atmosphere, and Word of Mouth on Coffee Shop Purchasing Decisions in Yogyakarta City Septiono, Muhammat Imadudin; Sofiati, Sofiati
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1057

Abstract

The booming coffee industry in Yogyakarta, home to 41 campuses, has driven the opening of 533 coffee shops in strategic locations, making them lifestyle hubs, social spaces, and productivity centers for students and the urban community. This study aims to determine whether lifestyle, cafe atmosphere, and word of mouth influence purchasing decisions in choosing a coffee shop in Yogyakarta. This study used a quantitative associative-causal survey with 130 coffee shop consumers in Yogyakarta, sampled via convenience sampling. Data were collected online through a 1–5 Likert questionnaire and analyzed in SPSS 27 using validity/reliability tests, classical assumption checks, t-tests, F-tests, R², and multiple linear regression. The results showed that lifestyle significantly influenced purchasing decisions, but the cafe atmosphere had a negative and significant effect on purchasing decisions, and word of mouth was proven to significantly influence purchasing decisions. Simultaneously, the variables of lifestyle, cafe atmosphere, and word of mouth significantly influence purchasing decisions. These results indicate that lifestyle, cafe atmosphere, and word of mouth, if managed properly, will increase purchasing decisions in all coffee shops in the city of Yogyakarta. 
Innovation Capabilities and Organizational Transformation: Drivers of Sustainable Business Growth Alfredo, Farhan; Septiono, Muhammat Imadudin
Entrepreneurship and Innovation Review Vol. 1 No. 1 (2023): June Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-344

Abstract

Organizations increasingly face pressures arising from technological change, evolving market conditions, and growing competitive intensity, creating a need for capabilities that support adaptation and long-term growth. This study examines the role of innovation capabilities in facilitating organizational transformation and sustainable business growth through a qualitative Systematic Literature Review (SLR) guided by the PRISMA 2020 framework. The findings indicate that innovation capabilities function as strategic organizational resources that enhance adaptability, support transformation initiatives, and strengthen value creation processes. The review further reveals that innovation capabilities contribute to innovation performance, organizational resilience, and competitiveness by enabling firms to respond effectively to dynamic business environments. In addition, the integration of innovation-oriented practices supports sustainable growth through continuous improvement and strategic renewal. The study concludes that innovation capabilities are critical drivers of organizational transformation and long-term business success within increasingly complex and innovation-driven markets.
Economic Ecosystems, Innovation, and Digitalization for Sustainable Economic Growth Septiono, Muhammat Imadudin; Kusumawati, Dyah Ayu
Entrepreneurship and Innovation Review Vol. 1 No. 2 (2023): December Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-386

Abstract

Economic growth in the modern era is increasingly influenced by the ability of economic actors to collaborate within interconnected ecosystems. This study aims to analyze the role of economic ecosystems in supporting economic growth by integrating innovation, entrepreneurship, and digitalization. The research employs a descriptive qualitative approach through a literature review. Data were collected from relevant scientific articles and academic publications published over the last five years. The analysis was conducted through the identification, classification, and synthesis of literature to examine the relationships among economic ecosystems, innovation, entrepreneurship, and digital transformation. The findings indicate that economic ecosystems play a significant role in creating an environment that supports knowledge exchange, collaboration, and effective resource utilization. Innovation and entrepreneurship are identified as key drivers of economic value creation, while digitalization serves as a connecting mechanism that strengthens interactions among economic actors. The integration of these elements contributes to the development of a more adaptive, inclusive, and sustainable economic growth model. This study provides a conceptual contribution by enhancing the understanding of ecosystem-based approaches to economic development in the digital era.
Technological Innovation, Human Capital, and Business Productivity for Sustainable Economic Growth Septiono, Muhammat Imadudin; Alfredo, Farhan; Maharani, Azmi Deshinta
Entrepreneurship and Innovation Review Vol. 2 No. 1 (2024): June Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-465

Abstract

Sustainable economic growth is increasingly influenced by the ability of businesses to improve productivity through technological innovation, human capital development, financial access, and policy support. This study aims to examine the relationships among technological innovation, human capital, financial access, government support, business productivity, and sustainable economic growth. The research employed a descriptive qualitative approach using a literature review of scholarly articles and international reports published over the last five years. The analysis was conducted through the identification, classification, and thematic synthesis of relevant literature. The findings indicate that technological innovation plays a significant role in improving operational efficiency, competitiveness, and business productivity. However, the effectiveness of innovation largely depends on the quality of human capital that supports technological adaptation and utilization. Furthermore, financial access and government support function as enabling factors that strengthen business capacity and long-term sustainability. The study concludes that the integration of technological innovation, human capital, financial access, and policy support provides a strong foundation for enhancing business productivity and promoting sustainable economic growth.
Co-Authors Alfredo, Farhan Kusumawati, Dyah Ayu Maharani, Azmi Deshinta Sofiati Sofiati, Sofiati