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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Journal of Management and Social Sciences
Elsavira Nurul Akmalia
Unknown Affiliation
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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PEMBERDAYAAN UMKM MELALUI TRANSFORMASI DIGITAL DAN PELATIHAN DIGITAL MARKETING SEBAGAI UPAYA PENGUATAN EKONOMI LOKAL KELURAHAN BULAK BANTENG Navy Nurlyn Ajrina; Muhammad Bhirawa Dwi Atma Citalada; Elsavira Nurul Akmalia; Hizkia Hardi; Zaidan Nabil Al Farizi
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Program pengabdian masyarakat ini berfokus pada pemberdayaan UMKM melalui transformasi digital dan pelatihan pemasaran sebagai upaya penguatan ekonomi lokal di Kelurahan Bulak Banteng, Surabaya. Kegiatan ini dilatarbelakangi oleh rendahnya literasi digital dan masih dominannya pemasaran konvensional di kalangan UMKM setempat, yang berpotensi menghambat daya saing di era digital. Tujuan utama pengabdian masyarakat ini adalah meningkatkan pemahaman dan keterampilan UMKM dalam memanfaatkan platform digital untuk promosi dan perluasan pasar, serta membantu digitalisasi usaha mereka. Kegiatan ini bermitra dengan Pemerintah Kelurahan Bulak Banteng dan Komunitas UMKM setempat. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan kualitatif deskriptif, melibatkan survei door-to-door, pendampingan pembuatan akun media sosial, pendaftaran di marketplace, dan sosialisasi pemasaran digital. Hasil yang dicapai meliputi keberhasilan pendaftaran 31 UMKM di Google Maps, 4 UMKM di Shopee Food, 1 UMKM di GoFood, 1 UMKM di Marketplace Shopee, serta pendampingan pembuatan akun Instagram dan TikTok untuk beberapa UMKM. Selain itu, sosialisasi dan pelatihan terkait digital marketing juga dilakukan. Capaian ini menunjukkan adanya peningkatan visibilitas digital dan potensi jangkauan pasar yang lebih luas bagi UMKM di Kelurahan Bulak Banteng. Keberhasilan program ini menggarisbawahi pentingnya digitalisasi dalam meningkatkan ketahanan dan daya saing UMKM lokal, sekaligus mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) terkait pertumbuhan ekonomi yang inklusif.
Literatur Review: Keterkaitan Green Financial Behavior dan Financial Resilience Indrawati Yuhertiana; Elsavira Nurul Akmalia
Journal of Management and Social Sciences Vol. 5 No. 3 (2026): August: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i3.2769

Abstract

This study aims to examine the development of scientific publications on the topic of financial resilience during the period 2021–2026 and to identify the most cited articles in this field. Data collection was conducted using Publish or Perish software with sources from Google Scholar and Scopus databases. The search strategy focused on article titles, abstracts, and keywords within the specified timeframe. The literature review process followed three stages: identification, screening, and inclusion, resulting in 10 relevant articles for further analysis. The findings indicate that publications on financial resilience have shown consistent growth, reflecting increasing scholarly attention to individual financial behavior. Moreover, the concept of green financial behavior emerges as a potential dimension of financial resilience, particularly in enhancing spending efficiency, long-term financial planning, and sustainable financial management. The analysis highlights that financial resilience is not only associated with the ability to withstand economic shocks but also with proactive behavioral strategies that integrate sustainability principles. This study contributes to the academic discourse by mapping recent trends and emphasizing the intersection between financial resilience and sustainable financial practices, thereby offering insights for future research directions in personal finance and behavioral economics.
Co-Authors Hizkia Hardi Indrawati Yuhertiana Muhammad Bhirawa Dwi Atma Citalada Navy Nurlyn Ajrina Zaidan Nabil Al Farizi