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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Bulletin of Artificial Intelligence
Batubara, Gunawan
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

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Sistem Pendukung Keputusan Pemilihan Hotel Terbaik dengan Menggunakan Metode Simple Additive Weighting (SAW) Manalu, Hardi Giat Sofian; Tarigan, Safrin Zulkarnain; Batubara, Gunawan; Mesran, Mesran; Lubis, Ridha Maya Faza
Bulletin of Artificial Intelligence Vol 4 No 1 (2025): April 2025
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/buai.v4i1.228

Abstract

The booming tourism sector offers travellers many accommodation options. However, this diversity can make it difficult to find the right hotel. Therefore, to assist travellers in this difficult decision-making process, a Decision Support System (DSS) for Best Hotel Selection was created. This SPK uses a sophisticated algorithm called ‘method in use’, which can analyse hotel data in multiple dimensions. To make the best hotel recommendation, various factors are considered, including price, location, facilities, guest reviews, and travellers' personal preferences. Travellers get many great benefits from the application of this SPK, including, Time efficiency, Right decision and Better experience. This research uses the SAW method in making a decision in determining the best hotel. Based on the results of research using the SAW method, it can be concluded that this method is very helpful in the process of making hotel selection decisions in Dumai. By giving weight to each criterion that is considered important by users, such as price, location, and facilities, SAW produces a final value for each hotel alternative. Through this calculation, users can easily compare and choose the hotel that best suits their needs. In this study, Hotel C obtained the highest score of 0.850, followed by Hotel B and Hotel G with final results of 0.820 and 0.810 respectively
PENERAPAN RESERVASI ONLINE APLIKASI MY SANTIKA, DIGITAL PROMOTION, DAN KEBIJAKAN HARGA DALAM MENINGKATKAN ROOM OCCUPANCY DIHOTEL SANTIKA PREMIERE DYANDRA MEDAN Huang, Denni; Hendy, Hendy; Batubara, Gunawan
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8551

Abstract

Industri perhotelan merupakan salah satu sektor jasa yang mengalami perkembangan pesat seiring dengan meningkatnya kebutuhan masyarakat terhadap layanan akomodasi. Persaingan antar hotel yang semakin ketat menuntut setiap perusahaan perhotelan untuk mampu menerapkan strategi pemasaran yang efektif dalam meningkatkan tingkat hunian kamar. Salah satu strategi yang dapat dilakukan adalah melalui penerapan reservasi online, digital promotion, serta kebijakan harga yang tepat. Penelitian ini bertujuan untuk mengetahui pengaruh penerapan reservasi online melalui aplikasi website My Santika, digital promotion, dan kebijakan harga dalam meningkatkan room occupancy di Hotel Santika Premiere Dyandra Medan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner, observasi, dan dokumentasi. Analisis data dilakukan menggunakan analisis regresi linear berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa penerapan reservasi online melalui aplikasi website My Santika, digital promotion, dan kebijakan harga memiliki pengaruh terhadap peningkatan room occupancy di Hotel Santika Premiere Dyandra Medan baik secara parsial maupun simultan.
Co-Authors Hendy Hendy huang, Denni Lubis, Ridha Maya Faza Manalu, Hardi Giat Sofian Mesran, Mesran Tarigan, Safrin Zulkarnain