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All Journal Jurnal Ilmiah Pengabdian dan Inovasi
Made Jiyestha Darmika Putra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Peningkatan Pemasaran Produk melalui Marketing Digital pada Grace Konveksi I Gede Putra Mas Yusadara; IGKG Puritan Wijaya ADH; Dewa Ayu Mirnawati; Sevany Primantara; Made Jiyestha Darmika Putra
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 3 (2026): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i3.794

Abstract

Grace convection is a garment manufacturing business in Denpasar that uses a manual ordering process. Problems arising from this manual process are often time-consuming and prone to missed orders. This community service program aims to improve digital marketing while streamlining the ordering process for easier monitoring by partners. The method used in implementing this service is Participatory Action Research, which begins with a survey, FGDs, and then implementing a website as a marketing and ordering medium. The results of the activity indicate that partners have established a business profile website and catalog. Partners can understand the ordering process, starting with preparing more consistent digital content to support digital channels. Through this system, ordering becomes more structured and the capacity of partners in managing activity content is maximized, strengthening Grace convection's readiness to expand its market segmentation reach.
Co-Authors Dewa Ayu Mirnawati I Gede Putra Mas Yusadara IGKG Puritan Wijaya ADH Sevany Primantara