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p-Index From 2021 - 2026
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All Journal Jurnal Kepariwisataan
Muhammad Yahyaddin
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Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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DAMPAK KOMUNIKASI INTERNAL TERHADAP LOYALITAS KARYAWAN DI INDUSTRI ACARA: STUDI KASUS CV SOUNDTRACK INDONESIA Anggraini, Meisya; Muhammad Yahyaddin; Muhammad Iqbal
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2419

Abstract

This study examines the impact of internal communication on employee loyalty in the event industry. A quantitative associative descriptive approach was employed, with data collected through questionnaires, interviews, and literature review from 33 current and former employees of CV Soundtrack Indonesia using purposive sampling. Data were analyzed using descriptive statistics and simple linear regression analysis. The results indicate that internal communication has a significant and very strong relationship with employee loyalty, with an average internal communication score of 3.94. The regression equation obtained was Y = 1.965+0.465X with a correlation coefficient (R) of 0.945. Internal communication explains 87.7% of employee loyalty, while the remaining 12.3% is influenced by other factors.
Co-Authors Anggraini, Meisya Muhammad Iqbal