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ANALISIS PARTISIPASI MASYARAKAT SETEMPAT DALAM KEGIATAN PARIWISATA DI PANTAI PASIR PADI, KOTA PANGKALPINANG, PROVINSI KEPULAUAN BANGKA BELITUNG Meisya Anggraini; Arief Faisal Rachman
Journal of Innovation Research and Knowledge Vol. 3 No. 1: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i1.6073

Pariwisata berperan penting sebagai penggerak pertumbuhan ekonomi dan kesejahteraan dalam hal pembangunan di suatu daerah. Di Kota Pangkalpinang terdapat obyek wisata bahari yaitu Pantai Pasir Padi. Wisata ini sangat potensial untuk dikembangkan dan juga membutuhkan dukungan partisipasi dari masyarakat setempat. Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan bagaimana Untuk mengetahui partisipasi masyarakat setempat dalam kegiatan pariwisata di Pantai Pasir Padi, Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung. Penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah seluruh masyarakat setempat yang berada di kawasan Pantai Pasir Padi, sedangkan sampel yang diambil sebanyak 100 orang. Penelitian ini bersumber dari data primer yang diperoleh melalui pengambilan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis rata-rata berdasarkan indikator partisipasi yang sudah ditetapkan. Penelitian ini menekankan analisis deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa Partisipasi masyarakat setempat di Pantai Pasir Padi yang tertinggi adalah partisipasi dalam pengelolaan informasi pariwisata dengan presentase 4.40. Hal ini menunjukkan bahwa masyarakat setempat sudah menyampaikan infomasi tentang kegiatan pariwisata di Pantai Pasir Padi secara optimal dan baik. Indikator yang paling rendah adalah partisipasi masyarakat dalam kemitraan dan investasi dengan presentase 3.98. Untuk total keseluruhan nilai rata-rata indikator pada sub-variabel partisipasi masyarakat setempat di Pantai Pasir Padi adalah 4.12. Dan ini artinya, partisipasi masyarakat setempat di Pantai Pasir Padi sudah sangat baik dan sudah sangat membantu untuk mengembangkan kegiatan pariwisata di Pantai Pasir Padi.

ANALISIS PERAN DINAS PARIWISATA KOTA PALEMBANG DALAM PENGEMBANGAN WISATA MICE Anggraini, Meisya; Iqbal, Muhammad; Pratama, Handika Fikri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101542

The MICE (Meeting, Incentive, Convention, and Exhibition) industry contributes significantly to economic growth at both national and regional levels. As a metropolitan city in western Indonesia, Palembang holds great potential for MICE tourism development, supported by adequate infrastructure, rich cultural heritage, and an increasing number of events and tourist visits. This study aims to analyze the role of the Palembang City Tourism Office in MICE tourism development, specifically in its functions as a motivator, facilitator, and dynamizer. The study using a descriptive qualitative approach, using in-depth interviews with selected internal informants. The findings show the Palembang City Tourism Office has actively promoted awareness and public participation, established regulations, improved infrastructure, and provided human resource training. It also fosters collaboration among stakeholders and initiates major MICE events. These efforts highlight the government's strategic role in strengthening Palembang’s position as an emerging MICE destination. Keywords: MICE, Role of the government, Motivator, Facilitator, Dynamizer

The Effect Dimension of Servicescape on Revisit Intention : Study Case: Lotus Lounge Wyndham Opi Hotel Palembang Anggraini, Meisya; Yuniarti, Rizka; Sari, Tasya Komara; Hamonangan, Samuel; Lesmana, Andhika Chandra
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.236

Introduction: This research aims to determine the effect of servicescape on revisit intention at Lotus Lounge Wyndham Opi Hotel Palembang. Lotus Lounge locate at Wyndham hotel which is one of the 4-star hotels in Palembang City. This means that Lotus Lounge should be one of the cafés or lounges of choice for customers or visitors, because it is in a 4-star hotel, strategically located in the center of the crowd, and close to public transportation. Methodology: A quantitative descriptive approach was used in this study, with data analyzed using IBM SPSS Statistics version 25 to identify the most influential servicescape indicators on revisit intention. A total of 60 respondents were selected based on the Lemeshow sampling formula. Findings: The findings show that ambient condition emerged as the most influential indicator, with a mean score of 3.20. In contrast, the indicator Signs, Symbols, and Artifacts was identified as an area needing improvement particularly in the visibility of restroom signs, exit doors, and clear indicators for smoking and non-smoking zones. Conclusion: The ambient condition significantly affects guest comfort and revisit intention. Natural lighting from windows, the lounge’s strategic location near the lobby, and soothing background music, jazz and pop contribute to a relaxing and welcoming atmosphere. Additionally, proper temperature, pleasant aromas, and clear area signage enhance the overall guest experience. These combined elements position Lotus Lounge as a comfortable and inviting space for relaxation, socializing, and professional interactions encouraging guests to return in the future.

ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.

ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.

DAMPAK KOMUNIKASI INTERNAL TERHADAP LOYALITAS KARYAWAN DI INDUSTRI ACARA: STUDI KASUS CV SOUNDTRACK INDONESIA Anggraini, Meisya; Muhammad Yahyaddin; Muhammad Iqbal
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2419

This study examines the impact of internal communication on employee loyalty in the event industry. A quantitative associative descriptive approach was employed, with data collected through questionnaires, interviews, and literature review from 33 current and former employees of CV Soundtrack Indonesia using purposive sampling. Data were analyzed using descriptive statistics and simple linear regression analysis. The results indicate that internal communication has a significant and very strong relationship with employee loyalty, with an average internal communication score of 3.94. The regression equation obtained was Y = 1.965+0.465X with a correlation coefficient (R) of 0.945. Internal communication explains 87.7% of employee loyalty, while the remaining 12.3% is influenced by other factors.

Communication Strategies for Micro, Small, and Medium Enterprises Participation in The Sagarurung Festival, Pali Regency Meisya Anggraini; Esxi Martia Gusma; Bimo Kuncoro Jati; Raty Rusmiana
Tulisan Ilmiah Pariwisata (TULIP) Vol 9, No 1 (2026): Juni
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.9.1.60-78.2026

This study aims to analyze communication strategies implemented to enhance Micro, Small, and Medium Enterprises (MSMEs) participation in the Sagarurung Festival in PALI Regency. MSMEs play a significant role in supporting regional economic development, particularly through tourism-based events and creative economy activities. This research applies a qualitative research approach by utilizing in-depth interviews, direct observation, document analysis, and SWOT analysis supported by IFAS and EFAS frameworks. Informants were selected using purposive sampling, involving representatives from the Office of Cooperatives and SMEs of PALI Regency, festival organizers, and MSME participants. Data were analyzed using the interactive model of Miles and Huberman. The findings indicate that the communication strategy implemented in the Sagarurung Festival reflects an Integrated Marketing Communication (IMC) approach, incorporating advertising, sales promotion, public relations, personal selling, and direct and digital marketing. Digital communication and interpersonal communication emerged as the most effective strategies in facilitating MSME participation. WhatsApp and social media became the primary communication channels due to their accessibility, speed, interactivity, and efficiency. Furthermore, free booth facilities reduced participation barriers, while public relations and interpersonal communication strengthened trust and sustainable relationships between organizers and MSMEs.

Festival as Cultural Branding and Regional Identity: Study of Sagarurung festival at Penukal Abab Lematang Ilir Regency Muh Yahyaddin; Nadia Chairunnisa Andra Shita Marini; Esxi Martia Gusma; Meisya Anggraini
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 2 (2026): Issue in Progress [November 2026]
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i2.2764

This study aims to analyze how the Sagarurung Festival as a cultural branding strategy for strengthening regional identity and cultural promotion in Penukal Abab Lematang Ilir (PALI) Regency, Indonesia. A mixed methods approach with qualitative dominance was employed by integrating qualitative data from in-depth interviews, participant observation, and document analysis with quantitative assessment through SWOT analysis using IFAS and EFAS frameworks. Data were collected from government representatives, festival organizers, cultural practitioners, MSME actors, and local communities, then analyzed through thematic analysis and strategic evaluation. The findings reveal that the Sagarurung Festival functions as a platform for transforming local cultural resources into symbolic representations of PALI Regency through cultural performances, smoked Sagarurung fish as culinary heritage, and community participation. The IFAS and EFAS results position the festival in quadrant I (Aggressive Strategy), indicating strong cultural assets and favorable external opportunities. However, challenges remain in cultural curation, digital promotion, documentation, and structured storytelling. This study contributes to cultural branding and festival studies by demonstrating how sub-national festivals can support regional identity construction and sustainable cultural promotion through the integration of cultural resources and strategic development.

DAMPAK KOMUNIKASI INTERNAL TERHADAP LOYALITAS KARYAWAN DI INDUSTRI ACARA: STUDI KASUS CV SOUNDTRACK INDONESIA Meisya Anggraini; Muhammad Yahyaddin; Muhammad Iqbal
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2419

This study examines the impact of internal communication on employee loyalty in the event industry. A quantitative associative descriptive approach was employed, with data collected through questionnaires, interviews, and literature review from 33 current and former employees of CV Soundtrack Indonesia using purposive sampling. Data were analyzed using descriptive statistics and simple linear regression analysis. The results indicate that internal communication has a significant and very strong relationship with employee loyalty, with an average internal communication score of 3.94. The regression equation obtained was Y = 1.965+0.465X with a correlation coefficient (R) of 0.945. Internal communication explains 87.7% of employee loyalty, while the remaining 12.3% is influenced by other factors.

MENU ENGINEERING FOR DECISION MAKING IN THE HOSPITALITY INDUSTRY: EVIDENCE FROM SALES AND CONTRIBUTION MARGIN ANALYSIS Bimo Kuncoro Jati; Shafa Radiva Assyam; Meisya Anggraini; Kezia Elsty; Rr Christiana Mayang Anggraeni Stj
Jurnal Pariwisata Tawangmangu Vol 4 No 3 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i3.1220

This study examines the performance of menu items at Maya at Sailendra Restaurant, JW Marriott Hotel Jakarta, using a menu engineering approach. The study was motivated by the need for data-driven tools to improve menu profitability and operational decision-making in the highly competitive hospitality industry. A quantitative descriptive method was employed using secondary data on selling prices, food costs, and sales volumes. Menu performance was evaluated through Contribution Margin (CM), Menu Mix Percentage (MM%), Average Contribution Margin (ACM), and Average Menu Mix (AMM%), followed by classification into stars, plowhorses, puzzles, and dogs. The findings identified Sarson Da Saag and Paneer Tikka Masala as star items, while Tandoori Roti and Laccha Paratha were classified as plowhorses. The study demonstrates that integrating CM, MM%, ACM, and AMM% provides an objective framework for menu classification and supports strategic decisions regarding pricing, promotion, and menu optimization.

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