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ANALISIS PARTISIPASI MASYARAKAT SETEMPAT DALAM KEGIATAN PARIWISATA DI PANTAI PASIR PADI, KOTA PANGKALPINANG, PROVINSI KEPULAUAN BANGKA BELITUNG Meisya Anggraini; Arief Faisal Rachman
Journal of Innovation Research and Knowledge Vol. 3 No. 1: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i1.6073

Pariwisata berperan penting sebagai penggerak pertumbuhan ekonomi dan kesejahteraan dalam hal pembangunan di suatu daerah. Di Kota Pangkalpinang terdapat obyek wisata bahari yaitu Pantai Pasir Padi. Wisata ini sangat potensial untuk dikembangkan dan juga membutuhkan dukungan partisipasi dari masyarakat setempat. Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan bagaimana Untuk mengetahui partisipasi masyarakat setempat dalam kegiatan pariwisata di Pantai Pasir Padi, Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung. Penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah seluruh masyarakat setempat yang berada di kawasan Pantai Pasir Padi, sedangkan sampel yang diambil sebanyak 100 orang. Penelitian ini bersumber dari data primer yang diperoleh melalui pengambilan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis rata-rata berdasarkan indikator partisipasi yang sudah ditetapkan. Penelitian ini menekankan analisis deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa Partisipasi masyarakat setempat di Pantai Pasir Padi yang tertinggi adalah partisipasi dalam pengelolaan informasi pariwisata dengan presentase 4.40. Hal ini menunjukkan bahwa masyarakat setempat sudah menyampaikan infomasi tentang kegiatan pariwisata di Pantai Pasir Padi secara optimal dan baik. Indikator yang paling rendah adalah partisipasi masyarakat dalam kemitraan dan investasi dengan presentase 3.98. Untuk total keseluruhan nilai rata-rata indikator pada sub-variabel partisipasi masyarakat setempat di Pantai Pasir Padi adalah 4.12. Dan ini artinya, partisipasi masyarakat setempat di Pantai Pasir Padi sudah sangat baik dan sudah sangat membantu untuk mengembangkan kegiatan pariwisata di Pantai Pasir Padi.

The Effect of Tourist Attraction on Revisit Decisions with Visiting Interest as an Intervening Variable (Case Study: Punti Kayu Nature Park in Palembang) Anggraini, Meisya; Putri, Vania Okky; Simangunsong, Kartika Theresia; Priyanto, Wisanggeni Agus
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 01 (2025): IJSCOT IV-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i01.1624

Abstract This research is motivated by the decrease of attraction of the Taman Alam Punti Kayu Nature Park which is the only natural tourist attraction in Palembang City. The study aims to determine the effect of tourist attraction on revisit decision with a visiting interest as intervening variables. Based on initial observations that have been made at Punti Kayu Nature Park Palembang, the attraction component is quite adequate for the accessibility, amenities, attractions, and other public facilities. The study included 95 individuals who visited the Punti Kayu Nature Park. The analysis of data used in this research is descriptive and quantitative, and uses the structural technique Equation Modeling (SEM-PLS) Version 3.0. to test the relationship between variables. The findings of the study are divided into two stages, an outer model evaluation that tests the validity and reliability of research data, and an inner model evaluation that tests the practicality of research instruments. Research findings indicate that variable appeal significantly affects revisit decisions and visiting interests. Subsequently, the interest in visiting has had a significant impact in mediating the appeal of tourist attraction and revisit decisions. Keywords: Tourits Attraction; Revisit Decision; Visiting Interest.

The Role of Cultural Preservation Centre Region X in Preserving and Marketing Sambisari Temple to Increase The Number of Tourist Visits Simangunsong, Kartika Theresia; Anggraini, Meisya
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 01 (2025): IJSCOT IV-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i01.1695

The Yogyakarta Cultural Heritage Conservation Centre is one of the agencies that has a role in the development and marketing of Sambisari Temple, which is one of the temple tourism destinations in Sleman Regency, Yogyakarta. This research was conducted to determine the development and marketing of the attractiveness of the Sambisari Temple Tourism Object and to find out the efforts made by the Yogyakarta Cultural Heritage Conservation Centre to make these attractions as cultural tourism objects that tourists are interested in in order to increase the number of tourist visits. This research was conducted using a direct data collection system by conducting interviews with parties managing objects and documents obtained from agencies involved in the tourism development process in Sleman Regency. The analysis technique used is descriptive qualitative data analysis technique, because descriptive data is data that describes the state of the object at the present time. The results of this study indicate that the role of the Yogyakarta Cultural Heritage Conservation Centre has been very good in the development and marketing of Sambisari Temple. In developing the Sambisari Temple Tourism Object, it turns out that there are still various problems, including the lack of supporting infrastructure for the Sambisari Temple Tourism Object. Key words: Preservation, Marketing, Culture

Potential Attractiveness of Coffee Agro-Tourism in Jarai Sub-District, Lahat Regency Anggraini, Meisya; Karo Karo, Pelliyezer; Lesmana, Andhika Chandra; Wibowo, Budi
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 9, No 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6496

Nowadays, to preserve coffee, many coffee plantations are developed into agritourism so that tourists are interested in visiting coffee plantations. The purpose of agritourism is not only for recreation, but also to gain new experiences, knowledge, and business relationships in agriculture. The purpose of this study was to determine the Potential Attractiveness of Coffee Agro-tourism in Jarai District, Lahat Regency. The research method used in this research is Qualitative research method. The results obtained show that Jarai District has great potential in the coffee agritourism sector. Despite having significant potential, the development of agritourism in Jarai District faces several challenges, such as limited accessibility to the plantation area, lack of supporting tourism facilities such as lodging and dining, and lack of promotion. The people of Jarai Sub-district, especially the coffee farmers, show great interest in participating in the development of coffee agritourism. Based on the SWOT analysis, optimal development strategies include improving facilities and accessibility, diversifying tourism products and experiences, and strengthening digital promotion.

ANALISIS PERAN DINAS PARIWISATA KOTA PALEMBANG DALAM PENGEMBANGAN WISATA MICE Anggraini, Meisya; Iqbal, Muhammad; Pratama, Handika Fikri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101542

The MICE (Meeting, Incentive, Convention, and Exhibition) industry contributes significantly to economic growth at both national and regional levels. As a metropolitan city in western Indonesia, Palembang holds great potential for MICE tourism development, supported by adequate infrastructure, rich cultural heritage, and an increasing number of events and tourist visits. This study aims to analyze the role of the Palembang City Tourism Office in MICE tourism development, specifically in its functions as a motivator, facilitator, and dynamizer. The study using a descriptive qualitative approach, using in-depth interviews with selected internal informants. The findings show the Palembang City Tourism Office has actively promoted awareness and public participation, established regulations, improved infrastructure, and provided human resource training. It also fosters collaboration among stakeholders and initiates major MICE events. These efforts highlight the government's strategic role in strengthening Palembang’s position as an emerging MICE destination. Keywords: MICE, Role of the government, Motivator, Facilitator, Dynamizer

The Effect Dimension of Servicescape on Revisit Intention : Study Case: Lotus Lounge Wyndham Opi Hotel Palembang Anggraini, Meisya; Yuniarti, Rizka; Sari, Tasya Komara; Hamonangan, Samuel; Lesmana, Andhika Chandra
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.236

Introduction: This research aims to determine the effect of servicescape on revisit intention at Lotus Lounge Wyndham Opi Hotel Palembang. Lotus Lounge locate at Wyndham hotel which is one of the 4-star hotels in Palembang City. This means that Lotus Lounge should be one of the cafés or lounges of choice for customers or visitors, because it is in a 4-star hotel, strategically located in the center of the crowd, and close to public transportation. Methodology: A quantitative descriptive approach was used in this study, with data analyzed using IBM SPSS Statistics version 25 to identify the most influential servicescape indicators on revisit intention. A total of 60 respondents were selected based on the Lemeshow sampling formula. Findings: The findings show that ambient condition emerged as the most influential indicator, with a mean score of 3.20. In contrast, the indicator Signs, Symbols, and Artifacts was identified as an area needing improvement particularly in the visibility of restroom signs, exit doors, and clear indicators for smoking and non-smoking zones. Conclusion: The ambient condition significantly affects guest comfort and revisit intention. Natural lighting from windows, the lounge’s strategic location near the lobby, and soothing background music, jazz and pop contribute to a relaxing and welcoming atmosphere. Additionally, proper temperature, pleasant aromas, and clear area signage enhance the overall guest experience. These combined elements position Lotus Lounge as a comfortable and inviting space for relaxation, socializing, and professional interactions encouraging guests to return in the future.

ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.

ANALISIS SENSE, FEEL, THINK, ACT DAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN DI FRONT OFFICE HOTEL OPI INDAH, BANYUASIN Hariman; Permatasari, Mustika; Putri, Vania Okky; Anggarini, Meisya; Taslim, Taslim
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1897

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office service of Opi Indah Hotel Banyuasin, a mid-scale hotel in a non-metropolitan area of Indonesia. Motivated by the lack of empirical studies in local hotel contexts, this research applies a quantitative method using purposive sampling to survey 35 guests. Data were collected through Likert-scale questionnaires and brief interviews, and analyzed using multiple linear regression via SPSS. The findings reveal that all four experiential marketing dimensions significantly and positively affect customer loyalty, both partially and simultaneously. Among them, the think dimension emerged as the most influential, highlighting the importance of rational factors such as service speed, cleanliness, and price fairness. The model explains 95.1% of the variance in customer loyalty, supporting the validity of the Strategic Experiential Modules (SEM) framework in a local hospitality context. This research contributes to both theory and practice by expanding the geographical applicability of experiential marketing and providing insights for service strategy development in regional hotels.

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