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All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Sarrah Jessica Hidayat
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Social Sciences

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WOM Positive Towards Memorable Tourism Experiences and Risk Perception Mediated by Tourist Satisfaction Sarrah Jessica Hidayat; Sugiarto Sugiarto; Tonny Hendratono
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 1 (2026): February: Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i1.605

Abstract

This study examines the influence of memorable tourism experiences and operational risk management in tourist train transportation on positive Word of Mouth (WOM), with tourist satisfaction serving as a mediating variable. A quantitative approach was employed, and data were processed using SEM-PLS 4. The research sample consisted of 247 respondents who had used tourist train services within the past year. The results reveal that both effective risk management practices and memorable tourism experiences perceived by tourists significantly impact tourist satisfaction. Additionally, tourist satisfaction plays a crucial mediating role in generating positive WOM. The study highlights that memorable tourism experiences, including aspects such as comfort, scenic views, and the quality of service, significantly enhance tourist satisfaction. Furthermore, operational risk management, which includes ensuring passenger safety, maintaining service reliability, and handling emergencies effectively, is essential for cultivating satisfaction and positive WOM. The findings suggest that businesses in the tourism industry, particularly those operating tourist trains, should prioritize both risk management and creating memorable experiences to foster customer loyalty and enhance WOM. This study contributes to understanding the dynamic relationship between risk management, customer satisfaction, and WOM in the tourism sector, providing valuable insights for improving service strategies in tourist train transportation.
Regenerative Pathways in Community-Led Tourism: A Photovoice Study of Vanaprastha Tourism Practice in Binyan Forest, Bali Sarrah Jessica Hidayat; I Gede Wiwin Suyasa; Ida Bagus Oka Agastya
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.710

Abstract

The purpose of this study is to examine the potential of Bali’s Binyan Forest as a prototype for Vanaprastha Tourism—a holistic model rooted in Balinese Hindu philosophy that integrates ecotourism, wellness, and spiritual reflection. Despite its proximity to the Batur UNESCO Global Geopark and its rich biodiversity, the forest remains underdeveloped as a community-led tourism destination. To explore this potential, the research employed a participatory photovoice methodology, engaging local youth to capture photographs and narratives that reflect the forest’s ecological, spiritual, and cultural significance. Data were analyzed thematically, combining visual and narrative evidence to highlight community perspectives. The findings reveal that Binyan Forest embodies key assets—such as canopy shade, sacred springs, gentle slopes, and tranquil spaces—that correspond to the seven core elements of Vanaprastha Tourism. Community accounts further emphasized the forest’s capacity for healing, contemplation, and gentle exercise, while also identifying management challenges including waste and trail erosion. The study’s originality lies in linking the Vanaprastha framework with participatory action research, offering a transferable methodology for regenerative destination development. It demonstrates how meaningful tourism experiences can emerge from ecological preservation, cultural respect, and community voice rather than from constructed attractions or heavy infrastructure.
Co-Authors I Gede Wiwin Suyasa Ida Bagus Oka Agastya Sugiarto Sugiarto Tonny Hendratono