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DAYA TARIK IPHONE DI KALANGAN MAHASISWA: ANALISIS KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK Isalman; Ichsanuddin Akbar
Sigma: Journal of Economic and Business Vol 8 No 1 (2025): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/qq4ahg36

Abstract

Penelitian ini menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian iPhone di kalangan mahasiswa, dengan citra merek sebagai variabel mediasi. Data dikumpulkan melalui kuesioner dari 240 mahasiswa di kota Kendari yang menggunakan iPhone, dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 3.0. Hasil menunjukkan kualitas produk berpengaruh positif signifikan terhadap citra merek dan keputusan pembelian. Sebaliknya, harga tidak berpengaruh signifikan terhadap citra merek maupun keputusan pembelian. Citra merek juga tidak berpengaruh positif signifikan dan bahkan memiliki hubungan negatif terhadap keputusan pembelian, serta tidak memediasi hubungan antara kualitas dan harga terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa mahasiswa lebih mengutamakan aspek fungsional dan kualitas teknis dibandingkan citra merek dalam memilih iPhone. Secara praktis, produk premium perlu mengarahkan strategi pemasaran pada manfaat produk dan fleksibilitas harga untuk segmen yang belum memiliki kekuatan finansial secara konsisten. Penelitian ini juga menggeser anggapan bahwa citra merek selalu menjadi faktor utama dalam keputusan pembelian produk premium.
Auditor Competence and Audit Quality on Organizational Performance: The Moderating Role Of Extrinsic Rewards Ichsanuddin Akbar; Rohsita Amalyah Rasyid; Syahrir; Arifin; Astil Harli Roslan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10186

Abstract

This study examines the effect of upper management support on audit quality and auditor competence, as well as their impact on organizational performance, with extrinsic rewards as a moderating variable. Methods: This research employs a quantitative, explanatory design using a cross-sectional approach. The study was conducted on 240 auditors in Southeast Sulawesi using a census method. Data were collected through structured questionnaires measured on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results show that upper management support has a positive and significant effect on audit quality and auditor competence. Furthermore, audit quality and auditor competence significantly influence organizational performance. However, extrinsic rewards do not moderate the relationships between audit quality and organizational performance, nor between auditor competence and organizational performance. Implications: These findings imply that organizational performance is more influenced by internal structural support and professional competence than external reward systems. Future research is suggested to explore other moderating variables to better explain performance improvement
Pengaruh Dimensi Green Economy Terhadap Zero Waste Behaviour Intention: Persepsi Masyarakat Kabupaten Wakatobi Astil Harli Roslan; Ichsanuddin Akbar
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.123

Abstract

This study uses a quantitative approach with Structural Equation Modeling (SEM) techniques to analyze the influence of the dimensions of the green economy on the intention of zero waste behavior in the community of Wakatobi Regency. The sample of the study consisted of 120 respondents who met certain criteria, namely individuals who have been involved in activities supporting the principles of the green economy and have the intention to adopt zero waste behavior. The results indicate that all three dimensions of the green economy have a positive and significant impact on the intention of zero waste behavior, with the economic dimension making the largest contribution, followed by the environmental and social dimensions. The theoretical implications of this study enhance the understanding of the relationship between green economy dimensions and pro-environmental behavior, while the practical implications can be used to design more effective policies and educational programs to increase community participation in zero waste behavior.
Changes in Household Consumption Patterns After the Nutritious Eating Program in Kendari City Ichsanuddin Akbar; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.183

Abstract

The Nutritious Eating Program (MBG) is a government policy that aims to improve the nutritional quality of the community, especially school-age children. In addition to having a direct impact on program recipients, MBG also has the potential to affect household consumption patterns indirectly. This study aims to analyze changes in household consumption patterns after the implementation of the Nutritious Eating Program (MBG) in Kendari City and identify the factors that influence these changes. This research uses a qualitative approach with a descriptive design. The research informants consisted of five people from households receiving the Nutritious Eating Program in Kendari City and were randomly selected. Data collection was carried out through in-depth interviews and simple observations, then analyzed using thematic analysis. The results of the study show that the implementation of the Nutritious Eating Program in Kendari City encourages an increase in the diversity and quality of household food consumption, especially in the consumption of vegetables, fruits, and protein side dishes, as well as reducing the consumption of instant food and unhealthy snacks. Changes in consumption patterns are influenced by the level of household income, the number of family members, parental nutritional knowledge, children's eating habits, and access to nutritious food in urban environments. This study concludes that the Nutritious Eating Program in Kendari City plays a role as a trigger for changes in household consumption patterns, but the sustainability of its impact requires the support of nutrition education and sustainable local food policies.
Mobile Money As Drivers Of Women Msme Performance: The Moderating Effect Of Dynamic Capabilities Mirza Hapsari Hasidin; Astil Harli Roslan; Ichsanuddin Akbar
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.208

Abstract

This study aims to analyze the influence of mobile money on the performance of women's MSMEs, as well as test dynamic capabilities as a moderation variable that strengthens relationships in the model. The research uses a quantitative approach with a survey method. Data was collected through an online questionnaire distributed to 200 female MSME actors where respondents played the role of business owners or managers. The selection of respondents was carried out purposively with the criteria of women who actively run MSMEs and have experience using mobile money and/or accessing formal financial services in business activities. All indicators were measured using a five-point Likert scale from strongly disagree to strongly agree, with items adapted from previous literature and adjusted to the characteristics of local MSMEs. Data analysis was carried out using SEM PLS because it was able to test the relationship between constructs simultaneously while accommodating moderation testing. The test results show that the variables in the model have a meaningful influence on the performance of women MSMEs, with mobile money as the strongest driver through ease of transactions, payment efficiency, and acceleration of cash flow. Dynamic capabilities also contribute to improved performance because adaptive and innovative business actors are better able to optimize the benefits of digital financial services. In addition, the moderation effect emphasizes the existence of synergy, where the use of mobile money becomes more effective when MSMEs have higher dynamic capabilities. These findings emphasize the importance of expanding the adoption of digital financial services accompanied by strengthening the adaptive capabilities of women's MSMEs.