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All Journal J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Jurnal Ilmiah Administrasi Pemerintahan Daerah
Salsha Awalia
Universitas Primagraha
Humanities Social Sciences

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THE EMPOWERING THE YOUNG GENERATION THROUGH THE TOURISM AMBASSADOR COMPETITION TO ENHANCE THE TOURISM SECTOR AND STIMULATE NEW ECONOMIC GROWTH IN LEBAK REGENCY Nidaan Khofiya; Salsha Awalia; Ari Apriyansa
J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Vol. 10 No. 1 (2025): Volume 10 Nomor 1 Tahun 2025
Publisher : ipdn

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Abstract

The tourism sector plays a crucial role in Indonesia's economy, including in Lebak Regency. Despite its abundant natural and cultural tourism potential, this sector has yet to be fully optimized. One effective strategy to strengthen the tourism sector is by engaging the younger generation in the development and promotion of tourist destinations. The Tourism Ambassador Competition serves as an effective means to cultivate a generation that is both aware of and capable of promoting their region’s tourism potential. This study aims to analyze the role of the Tourism Ambassador Competition in youth empowerment and its impact on tourism sector growth and new economic revival in Lebak Regency. This research employs a qualitative approach using a case study method. Data were collected through interviews with competition organizers, Tourism Ambassador participants, and local communities. Additionally, observations of competition activities were conducted to obtain a more comprehensive understanding. The findings indicate that the Tourism Ambassador Competition has positively influenced young people's awareness and involvement in the tourism sector. Participants not only develop communication and promotional skills but also act as change agents in introducing local tourist destinations. Furthermore, the presence of Tourism Ambassadors contributes to local economic growth by increasing the number of visitors. The Tourism Ambassador Competition has proven to be an effective initiative in strengthening the role of the younger generation as pioneers in revitalizing tourism in Lebak Regency. Through capacity-building efforts for participants, the tourism sector can expand more rapidly, create new economic opportunities, and enhance the well-being of local communities.
Strategi pengembangan pariwisata dalam meningkatkan perekonomian daerah kabupaten Subang Nidaan Khofiya; Salsha Awalia
Jurnal Ilmiah Administrasi Pemerintahan Daerah Vol 17 No 1 (2025): Innovative Governance
Publisher : Post Graduate School of Government Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jiapd.v17i1.5252

Abstract

Subang Regency is a region that has quite large tourism potential, facing challenges in developing the tourism sector to improve the local economy. The natural beauty, cultural sites, and rich traditions in the Subang Regency area have great potential to support economic growth, but suboptimal management hampers this potential. Therefore, it is important to formulate a tourism development strategy that can lead to improving the regional economy. This study aims to analyze tourism development strategies that can improve the regional economy of Subang Regency, by highlighting the potential, challenges, and solutions that can be applied. The method used in this study is a qualitative approach with a case study technique. Data were obtained through interviews with stakeholders, document analysis, and direct observation at several tourist attractions in Subang Regency. The data analysis technique used is a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in tourism development. The results of the study show that Subang Regency has quite large tourism potential, especially in the natural and cultural tourism sectors. However, there are several challenges, such as lack of infrastructure, low quality of human resources in the tourism sector, and less than optimal tourism promotion. The recommended strategies include improving the quality of infrastructure, training for tourism industry players, and strengthening regional promotion through digital media and cooperation with travel agents.
Co-Authors Ari Apriyansa Nidaan Khofiya