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All Journal Jurnal Politik Pemerintahan Dharma Praja Jurnal MSDA (Manajemen Sumber Daya Aparatur)
I Made Arie Widyasthana Wartana Putra
Department of Public Administration, Faculty of Social Science and Political Science, University of Merdeka Malang
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Dinamika Komunikasi Politik dalam Pemilihan Wali Kota Batu Tahun 2024 I Made Arie Widyasthana Wartana Putra; Ahmad Luthfi; Jessica Shearen Wijaya Rudijanto; Devi Praggita Maharani
Jurnal Politik Pemerintahan Dharma Praja Vol 18 No 2 (2025): Volume 18 Nomor 2: Jurnal Politik Pemerintahan Dharma Praja
Publisher : Fakultas Politik Pemerintahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jppdp.v18i2.5303

Abstract

This article examines how political communication developed during the 2024 Batu City Regional Head Election (Pilkada), with an emphasis on the campaign strategy of the candidate pair Krisdayanti (KD) and Kris. To understand how political communication strategies affect the results of the Pilkada, this study uses a literature review approach. This candidate pair used a multi-platform approach to communication, combining conventional media, such as television and newspapers, with digital media, such as Instagram, Twitter, TikTok, and YouTube. In addition, they collaborated with local digital communities and influencers to expand the reach of campaign messages and increase young voter participation. However, despite having the advantage of popularity as public figures, this pair failed to win the Pilkada. The results of the study show that success in local political contestation does not only depend on popularity or aggressive digital strategies, but also requires a holistic approach. This approach includes a balance between traditional and modern strategies, authentic communication, and a deep understanding of the characteristics, needs, and preferences of local communities. This study provides valuable insights into the challenges and success factors in political communication in the Batu City Pilkada, as well as implications for political campaign strategies at the regional level in the future.
Human Resource Management in Public Sector Policy Implementation (A Case Study of Sanitary Landfill Operations in Malang City) I Made Arie Widyasthana Wartana Putra; Denny Iswanto
Jurnal MSDA (Manajemen Sumber Daya Aparatur) Vol. 13 No. 2 (2025): Human Resource Development
Publisher : Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jmsda.v13i2.5762

Abstract

The sanitary landfill system has become a critical strategy for urban waste management to minimize environmental risks and ensure sustainable public service delivery. However, the effectiveness of this policy largely depends on the capacity and performance of public sector human resources as the primary implementers. This study examines the role of public sector human resource management (HRM) in supporting the implementation of sanitary landfill operations at the Supit Urang Final Disposal Site (TPA) in Malang City, Indonesia. This research employed a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and document analysis involving key informants such as the UPT head, administrative staff, heavy-equipment operators, and landfill workers. Informants were selected purposively. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, consisting of data reduction, data display, and conclusion drawing. Findings indicate that the effectiveness of sanitary landfill implementation is significantly influenced by the capacity of human resources, including uneven technical competency, high workloads, and limited formal training. Employee motivation was found to be low due to the absence of incentives and performance-based rewards, affecting the consistency of SOP implementation. Furthermore, leadership practices characterized by informal communication and irregular supervision contributed to gaps between standard procedures and actual practices in the field. The study concludes that public sector HRM plays a decisive role in the successful implementation of sanitary landfill policies. Strengthening HR capacity through technical training, incentives, structured communication, and routine supervision is essential to ensure consistent and sustainable policy implementation.
Co-Authors Ahmad Luthfi Denny Iswanto Devi Praggita Maharani Jessica Shearen Wijaya Rudijanto