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Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0 Riduan Mas’ud
Khazanah Sosial Vol. 3 No. 3 (2021): Khazanah Sosial Vol 3, No 3 November 2021
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v3i3.19656

Abstract

This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improve their overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutions must follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing concept established by relying on Islamic values. Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizing the nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, and electronic payments
Bibliometric Analysis of Journals, Authors, and Topics Related to Halal Tourism Listed in the Database Scopus by Indonesian Authors Riduan Mas’ud; Khairul Hamim
Khazanah Pendidikan Islam Vol. 4 No. 2 (2022): Khazanah Pendidikan Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kp.v4i2.19677

Abstract

This study examines the current state of articles on halal tourism written by Indonesian authors and published in journals in the Scopus database. This study outlines traits, popular publications, writers, and subjects related to halal tourism. The Scopus database was used in this study along with bibliometric design analysis to find 65 articles by Indonesian writers that were linked to halal tourism. In August and September of 2021, data collection was done. To explain trends in Indonesian writers from articles, authors, and themes relevant to halal tourism, data were analyzed using Vosviewer and search results in the Scopus database. According to the study's findings, Indonesian authors have published more journal articles about halal travel in the Scopus database over the past few decades. Several publications with Scopus indexes have published articles on Halal tourism written by Indonesian authors. The most viewed journals are Islamic Marketing, and Abror is the author who contributes to the most articles in these publications. Indonesian authors do the most accurate writing on halal tourism, and difficulties with travel locations predominate.