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All Journal Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Khazanah Sosial Khazanah Pendidikan Islam
Riduan Mas’ud
Universitas Islam Negeri Mataram
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0 Riduan Mas’ud
Khazanah Sosial Vol. 3 No. 3 (2021): Khazanah Sosial Vol 3, No 3 November 2021
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v3i3.19656

Abstract

This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improve their overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutions must follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing concept established by relying on Islamic values. Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizing the nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, and electronic payments
Bibliometric Analysis of Journals, Authors, and Topics Related to Halal Tourism Listed in the Database Scopus by Indonesian Authors Riduan Mas’ud; Khairul Hamim
Khazanah Pendidikan Islam Vol. 4 No. 2 (2022): Khazanah Pendidikan Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kp.v4i2.19677

Abstract

This study examines the current state of articles on halal tourism written by Indonesian authors and published in journals in the Scopus database. This study outlines traits, popular publications, writers, and subjects related to halal tourism. The Scopus database was used in this study along with bibliometric design analysis to find 65 articles by Indonesian writers that were linked to halal tourism. In August and September of 2021, data collection was done. To explain trends in Indonesian writers from articles, authors, and themes relevant to halal tourism, data were analyzed using Vosviewer and search results in the Scopus database. According to the study's findings, Indonesian authors have published more journal articles about halal travel in the Scopus database over the past few decades. Several publications with Scopus indexes have published articles on Halal tourism written by Indonesian authors. The most viewed journals are Islamic Marketing, and Abror is the author who contributes to the most articles in these publications. Indonesian authors do the most accurate writing on halal tourism, and difficulties with travel locations predominate.
DIGITALISASI MOBILE BANKING BSI DI ERA DIGITAL : STRATEGI, TANTANGAN, DAN PELUANG Zulkipli Zulkipli; Riduan Mas’ud; Ahmad Amir Aziz; Muh. Azkar; Farid Wajdi
Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Vol. 5 No. 2 (2025): Juli-Desember 2025
Publisher : IAIN BONE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/alkharaj.v5i2.8977

Abstract

This study aims to analyze the digitalization strategies of mobile banking services implemented by Bank Syariah Indonesia (BSI) and to identify the challenges and opportunities arising from the digital transformation process grounded in Sharia principles. This research employs a qualitative method with a literature review approach, drawing from scholarly journals, reputable articles, and official documents from relevant financial institutions. The findings reveal that BSI adopts three primary strategies in its digitalization efforts: (1) post-merger technology integration, (2) service innovation through the BSI Mobile application, and (3) internal business process transformation. However, several challenges persist, including low levels of digital literacy among the population, limited infrastructure in frontier, outermost, and underdeveloped (3T) regions, competition with conventional digital banks, and the need to ensure Sharia compliance in technological features. On the other hand, BSI holds strategic opportunities to enhance financial inclusion, target the millennial demographic, and actively contribute to the development of a halal digital economic ecosystem through the innovation of Sharia-compliant financial products. With proper management, this digital transformation has the potential to position BSI as a pioneering, adaptive, competitive, and sustainable digital Islamic bank.
Co-Authors Ahmad Amir Aziz Farid Wajdi Khairul Hamim Muh. Azkar Zulkipli Zulkipli