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All Journal Jurnal Ilmu Manajemen & Ekonomika Jurnal Manajemen dan Bisnis Indonesia
Efi Fitriani
Universitas Ekuitas Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Innovativeness Terhadap Brand Loyalty Dimediasi Perceived Quality Pada Blush On Revlon Nayla Salsabila; Efi Fitriani
Jurnal Manajemen dan Bisnis Indonesia Vol. 1 No. 2 (2026): Edisi: Januari-Maret
Publisher : Pustaka Bangsa Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality pada produk blush on Revlon. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penlitian ini adalah pengikut akun tiktok revlon indonesia pengguna blush on revlon, dengan teknik pengambilan sampel menggunakan metode non-probability sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Partial Least Square (PLS) dengan pendekatan Embedded Two-Stage Approach. Hasil penelitian menunjukan bahwa brand innovativeness berpengaruh signifikan terhadap perceived quality dan brand loyalty. Selain itu, perceived quality juga terbukti berpengaruh signifikan terhadap brand loyalty. Hasil pengujian mediasi menunjukkan bahwa perceived quality mampu memediasi pengaruh brand innovativeness terhadap brand loyalty pada blush on Revlon.
Pengaruh Electronic Word of Mouth terhadap Purchase Intention Dimediasi Brand Image Smartphone Muh Giodimas Anandito; Efi Fitriani
Jurnal Manajemen dan Bisnis Indonesia Vol. 1 No. 2 (2026): Edisi: Januari-Maret
Publisher : Pustaka Bangsa Indonesia

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Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) terhadap Purchase Intention yang dimediasi oleh Brand Image pada produk smartphone Vivo. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah pengguna dan calon pengguna smartphone Vivo, dengan teknik pengambilan sampel menggunakan metode non-probability sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Partial Least Squares (PLS) dengan pendekatan embedded two-stage approach. Hasil penelitian menunjukkan bahwa Electronic Word of Mouth (E-WOM) berpengaruh signifikan terhadap Brand Image dan Purchase Intention. Selain itu, Brand Image juga terbukti berpengaruh signifikan terhadap Purchase Intention. Hasil pengujian mediasi menunjukkan bahwa Brand Image mampu memediasi pengaruh Electronic Word of Mouth (E-WOM) terhadap Purchase Intention pada smartphone Vivo.
Linking Quality Perceptions to Student Decisions: A Study of Private Universities in Bandung, Indonesia Efi Fitriani
Jurnal Ilmu Manajemen dan Ekonomika Vol. 18 No. 2 (2026): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 18, No.2, June 2026
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v18i2.1053

Abstract

This study examines how students’ perceptions of quality at private universities in Bandung influence their college preferences and enrollment intentions to continue their master's studies. With the increasing number of private universities in Indonesia, particularly in Bandung, competition for students has grown. Perceived quality, including academic reputation, facilities, and service, plays a key role in students’ decision-making. Previous studies highlight the impact of institutional image, service quality, and promotional efforts on student enrollment intentions. However, there is limited research focusing specifically on how perceived quality influences college preference and enrollment intention in private universities in Bandung. This study fills this gap by examining the direct and indirect effects of perceived quality on student intention, mediated by college preference. The research questions address the influence of perceived quality on preferences, the impact of preferences on intention, and the mediating role of preferences between perceived quality and intention. Data were collected via questionnaires from 400 prospective and current students across 14 private universities in Bandung. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS), the study tested relationships between perceived quality, college preference, and student intention. Findings reveal that perceived quality significantly influences college preference but has no direct significant effect on student intention. College preference significantly affects student intention and mediates the relationship between perceived quality and intention. The study suggests that universities should enhance perceived quality to shape student preferences and implement targeted strategies to convert them into actual enrollment decisions.
Co-Authors Muh Giodimas Anandito Nayla Salsabila