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All Journal Abdimas Indonesian Journal
Prakosa, Ahmad Nur Fajar Dwi
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peningkatan Kapasitas Produksi dan Strategi Branding Produk Unggulan Daerah Berbasis Singkong dan Pisang di Desa Tugurejo, Ponorogo Diana, Rashda; Tifani, M. Akhlis Azamuddin; Akbar, Nouma Zidan; Sulthon, Nashruddin; Zulaini, Muhammad Rizky; Anam, Adib Sayyid; Prakosa, Ahmad Nur Fajar Dwi; Rosyid, Riyan Abdul; Noerjantoro, Ahmad Faiq; Nadindra, Raffa Arvel Nafi'; Rahmadi, Ahmad Fajri; Humaidi, Ahmad Rifki; Sasongko, Yogi Banar
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1471

Abstract

Micro, Small, and Medium Enterprises (MSMEs) producing banana chips are one of the industrial sectors with high economic potential in Indonesia. This study aims to improve the competitiveness of Sale Pisang Bu Mul, a home-based product from Tugurejo, Ponorogo. It also analyzes the development strategies of MSMEs producing banana chips through product innovation and the use of digital marketing to increase competitiveness and revenue. The research method used is a descriptive qualitative approach, incorporating literature studies and observations of MSMEs. The results indicate that innovative flavor variants, improved packaging, product certification, and the use of social media and marketplaces can increase market reach and product added value. Digitalization is a factor that can expand the market in the digital economy era. This study recommends improving human resource capacity, access to financing, and collaboration with the government and digital platforms for business sustainability.
Co-Authors Akbar, Nouma Zidan Anam, Adib Sayyid Humaidi, Ahmad Rifki Nadindra, Raffa Arvel Nafi' Noerjantoro, Ahmad Faiq Rahmadi, Ahmad Fajri Rashda Diana Rosyid, Riyan Abdul Sasongko, Yogi Banar Sulthon, Nashruddin Tifani, M. Akhlis Azamuddin Zulaini, Muhammad Rizky