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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Romadhon , Moch. Nurrozikin
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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OPTIMALISASI SDM DAN INOVASI GREEN MARKET SEBAGAI STRATEGI PEMASARAN WISATA PADA SENTRA UMKM GROSIR BATIK JAWON: Indonesia Agustina, Ratna; Dewianawati, Dwi; Silvya, Nanda Putri; Romadhon , Moch. Nurrozikin
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 02 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i02.2280

Abstract

knowledge of effective marketing strategies amidst intense business competition and evolving market demands, especially in the current digital era and society 5.0. This community service research through a tourism program employed qualitative methods with a case study approach. Data collection was conducted through brief interviews and documentation. This results indicate that human resource optimization and green marketing innovation mutually reinforce each other in creating a competitive advantage for the Jawon Batik Wholesale MSME center. For the program's sustainability, it is recommended that MSMEs continue to innovate products and actively collaborate with travel agents and local governments to strengthen promotions. These ongoing efforts will ensure the Jawon Batik production center remains relevant and competitive in an increasingly environmentally conscious market.
Co-Authors Dewianawati, Dwi Ratna Agustina, Ratna Silvya, Nanda Putri