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All Journal Journal of Governance and Public Policy Communicator : Journal of Communication
Jailani, Safiruddin
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Political Mediatization in the Mainstream and Digital Era: Jokowi and Dedi Mulyadi Jailani, Safiruddin; Fatikh, M. Alfin
Communicator: Journal of Communication Vol. 3 No. 1 (2026): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v3i1.300

Abstract

This study analyses shifts in the mediatisation of digital politics in Indonesia by comparing Joko Widodo (Governor of Jakarta 2012–2014) and Dedi Mulyadi (Governor of West Java 2025–present). Previous research has tended to examine Jokowi and Dedi’s communication strategies in isolation, meaning there is as yet no systematic mapping of the differences between regimes in the media era and the social media platform era that shape patterns of local-national leadership escalation within Strömbäck’s framework of mediatisation. This study aims to fill this gap by examining how the logic of mainstream media and private platforms shapes the symbolic proximity and political visibility of these two figures. Using a descriptive qualitative approach with thematic content analysis of 40 data units (20 news articles from Kompas/Detik/Tempo/Tribun about Jokowi and 20 YouTube/TikTok/Instagram posts by Dedi, selected purposively based on the theme of ‘blusukan’ and visibility indicators), this study maps patterns of mediatisation through a four-phase coding scheme based on Strömbäck, combined with concepts of social media logic. Digital metrics such as conversation volume, views, subscribers, and engagement rates are used descriptively to contextualise patterns of visibility, rather than as tools for statistical testing. Findings indicate that Jokowi’s blusukan are primarily mediated by mainstream media coverage that shapes online political discourse. Conversely, Dedi’s digital blusukan were initially designed as content optimised for platform algorithms. In both cases, the source of political legitimacy has shifted from news intensity and surveys to a combination of visual-emotional narratives and audience engagement on the platform. This study offers the preliminary concept of “platform mastery” to explain how control over the production cycle and content optimisation can shape new forms of communicative power, whilst highlighting the opportunities and limitations of this form of power within the context of digital democracy in developing nations.
When Electoral Decentralization Fails: Elite Capture and the Limits of Welfare Governance in Indonesia Sugiantiningsih, Anak Agung Putu; Gusmao, Fernando Dias; Hidayaturrahman, Mohammad; Jailani, Safiruddin
Journal of Governance and Public Policy Vol. 13 No. 2 (2026): June 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v13i2.30955

Abstract

Direct regional elections have been widely recognized as a cornerstone of Indonesia's democratic decentralization, expanding political participation and strengthening the electoral legitimacy of local governments. Nevertheless, evidence regarding their contribution to public welfare remains inconclusive. Existing studies have primarily examined electoral competitiveness and democratic participation, while paying limited attention to the mechanisms through which elite capture constrains welfare governance. This study investigates how direct regional elections shape welfare outcomes through the interaction between electoral competition, political patronage, and elite behavior after two decades of decentralization in Indonesia. Employing a qualitative comparative political analysis, the study draws on secondary data from the Central Statistics Agency (BPS), Bank Indonesia, the World Bank, government policy documents, and leading national media reports. The findings indicate that although direct elections have enhanced democratic participation and political legitimacy, welfare improvements remain uneven across regions. High campaign costs, patronage networks, and short-term electoral incentives encourage political elites to prioritize political survival over long-term development strategies, thereby weakening welfare governance. The study identifies an electoral governance paradox in which expanded democratic participation coexists with persistent elite capture, limiting the translation of electoral legitimacy into measurable welfare outcomes. These findings contribute to the literature on democratic decentralization by demonstrating that electoral institutions alone are insufficient to improve welfare without stronger accountability mechanisms that constrain elite capture and align political incentives with long-term public welfare. Official website of these institutions and leading online media, such as Kompas, Tempo, and others. Results of the study indicate that the direct regional head elections failed to improve public welfare in the regions, and are busy recovering.
Co-Authors Fatikh, M. Alfin Gusmão, Fernando Dias Mohammad Hidayaturrahman Sugiantiningsih, Anak Agung Putu