Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Komunikologi: Jurnal Ilmiah Ilmu Komunikasi
Nashoha, Danu Rama
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
COMMUNICATION STRATEGY OF GLOBAL RADIO JAKARTA ANNOUNCERS IN MAINTAINING THE BROADCAST PROGRAM 'GOOD AFTERNOON SHOW' Nashoha, Danu Rama
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 23, No 1 (2026): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v23i1.2008

Abstract

This study aims to analyze the communication strategies of broadcasters at Global Radio Jakarta in maintaining the Good Afternoon Show program amid competition between radio stations. The study uses a qualitative approach with a descriptive method. Data were obtained through interviews with broadcasters as key informants, as well as division heads, producers, and production teams as supporting informants. The research analysis uses Larson's communication strategy model theory, which includes message selection, media determination, timing, audience approach, and evaluation of communication impact. The results of the study show that communication strategies are carried out through delivering light and communicative messages, utilizing radio as the main medium supported by social media, and evaluating based on listener feedback. These strategies play a role in maintaining audience loyalty and sustaining the existence of the Good Afternoon Show program.
Co-Authors