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p-Index From 2021 - 2026
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All Journal Jurnal Ilmu Bahasa, Sastra, dan Budaya (BASADYA)
Silaen, Rismauli N.
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Alih Kode Dan Campur Kode Dalam Konten Instagram @Legerigi (Lege Marbun): Kajian Sosiolinguistik Kusmariati, Kusmariati; Manullang, Delima Br; Silaen, Rismauli N.; Afarrel, Mhd Ridho; Pakpahan, Wijar; Barus, Irfansyah; Wulandari, Ayu Nadira
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 1 (2026): BASADYA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i1.1369

Abstract

This study aims to discuss and identify forms of code-switching and code-mixing, analyze the factors underlying them, and examine the prevalence of these forms in the Instagram content of creator Lege Marbun (@legerigi). The study was conducted using a qualitative descriptive approach with the observe-and-record technique. This analysis identified 12 authentic speech data points from 25 Reels/Stories posts from January to March 2026. The data source came from the Instagram account of Lege Marbun, a Batak diaspora content creator with 83K followers. Data collection involved observation and note-taking; data analysis techniques included data reduction, data presentation, and drawing conclusions. The results indicate that code-mixing is the most dominant form with 7 instances (58.3%), compared to code-switching with 5 instances (41.7%). The most common contributing factors are dual ethnic identity and a bilingual diaspora audience. This phenomenon reflects the communication style of the urban Batak youth in the digital age, which is flexible, expressive, and reflects a multilingual identity. These findings align with the sociolinguistic theories of Suwito, Holmes, and Wardhaugh, which emphasize the close relationship between language choice, social context, and identity strategies.
Co-Authors Afarrel, Mhd Ridho Barus, Irfansyah Kusmariati, Kusmariati Manullang, Delima Br Pakpahan, Wijar Wulandari, Ayu Nadira