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All Journal ATHENA: Journal of Social Culture and Society SAGA: Journal of Technology and Information Systems Salus Publica
Ayşe Güngör
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Transformation of Privacy in the Algorithmic Age: A Legal, Technical, and Social Analysis in Light of the KVKK and the GDPR Ayşe Güngör; Filiz Kutluay Tutar; Abukalloub, Abdallah
SAGA: Journal of Technology and Information System Vol. 4 No. 1 (2026): February 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saga.v4i1.598

Abstract

The rapid expansion of big data, Internet of Things (IoT) systems, and artificial intelligence (AI) has transformed the conditions under which privacy and personal data protection operate. In the algorithmic age, privacy is increasingly challenged not only as an individual right but also as a structural condition of socio-technical systems. This article examines whether privacy is merely adapting to technological change or undergoing a deeper paradigmatic transformation. Focusing on Türkiye’s Personal Data Protection Law (KVKK No. 6698) in comparison with the European Union’s General Data Protection Regulation (GDPR), the study investigates the changing legal and operational foundations of personal data protection, particularly the declining centrality of explicit consent and the growing role of broader governance mechanisms. Methodologically, the article adopts a qualitative multi-method design combining comparative legal analysis, doctrinal examination, and a socio-technical case study of six smart city applications in Türkiye. The findings reveal a gap between formal regulatory alignment and substantively effective protection, especially in smart city systems characterized by ambient data collection, system interoperability, and limited user contestability. The study concludes that privacy is being restructured from an individual consent-based model toward a more systemic governance condition. Accordingly, sustainable privacy protection requires integrated legal, technical, and societal governance mechanisms.
Influencer Economy and Consumer Behavior: A Conceptual Analysis of Digital Marketing’s Economic Effects Filiz Kutluay Tutar; Abukalloub, Abdallah; Ayşe Güngör
Athena: Journal of Social, Culture and Society Vol. 4 No. 3 (2026): July 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i3.617

Abstract

This study examines the influencer economy as a foundational component of the digital economy, exploring how digital marketing drives consumer behavior within platform-based markets. Utilizing a conceptual and literature-based approach, the research synthesizes recent studies across digital marketing, consumer behavior, platform economics, and digital labor. To move beyond fragmented perspectives, this study introduces the Value-Conversion Model of Influencer Markets. The analysis demonstrates that digital influence operates through a sequential progression: macro-level structural conditions (algorithmic governance, platform infrastructure, and digital labor) dictate market access; relational mechanisms (source credibility, perceived authenticity, and parasocial interaction) mediate audience persuasion; and behavioral constructs capture the final micro-level economic value (purchase intention, symbolic consumption, and brand loyalty). By explicitly linking psychological mechanisms with the political economy of platforms, the paper situates influencer marketing within broader discussions of asymmetrical value extraction and platform capitalism. Finally, the study highlights significant research gaps related to datafication, regulatory transparency, and cross-platform differences, offering a comprehensive theoretical blueprint for future empirical research and policy development.
Beyond Oil Prices: A Comparative Analysis of the Indirect Effects of Energy Prices on Economic Growth in Türkiye and Russia Abukalloub, Abdallah; Dilara Berrak TARHAN; Ayşe GÜNGÖR
Salus Publica: Journal of Community Service Vol. 4 No. 2 (2026): August 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v4i2.624

Abstract

This study examines the impact of energy prices on economic growth through a comparative analysis of Türkiye and Russia. The analysis uses annual data covering the period 2000-2024. The primary empirical assessment employs a multiple linear regression (OLS) model, with panel data techniques used as complementary methods to analyze long-run relationships and test the robustness of the findings. Brent crude oil prices are used as a proxy for energy prices, and the GDP growth rate serves as the indicator of economic growth. Unemployment, inflation, exchange rate, trade volume, and gross capital formation are included in the model as control variables. The findings indicate that Brent oil prices have a negative and statistically significant effect on economic growth. Moreover, the adverse effects of unemployment and exchange rate fluctuations on growth are stronger, whereas gross capital formation contributes positively to economic growth. The results of the interaction model reveal that the effect of oil prices does not differ significantly between the two countries. In conclusion, the impact of energy prices on economic growth is not direct but is shaped by macroeconomic conditions and varies with country-specific structural characteristics.
Co-Authors Abukalloub, Abdallah Dilara Berrak TARHAN Filiz Kutluay Tutar