Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal ATHENA: Journal of Social Culture and Society SAGA: Journal of Technology and Information Systems
Filiz Kutluay Tutar
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Humanities Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Transformation of Privacy in the Algorithmic Age: A Legal, Technical, and Social Analysis in Light of the KVKK and the GDPR Ayşe Güngör; Filiz Kutluay Tutar; Abukalloub, Abdallah
SAGA: Journal of Technology and Information System Vol. 4 No. 1 (2026): February 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saga.v4i1.598

Abstract

The rapid expansion of big data, Internet of Things (IoT) systems, and artificial intelligence (AI) has transformed the conditions under which privacy and personal data protection operate. In the algorithmic age, privacy is increasingly challenged not only as an individual right but also as a structural condition of socio-technical systems. This article examines whether privacy is merely adapting to technological change or undergoing a deeper paradigmatic transformation. Focusing on Türkiye’s Personal Data Protection Law (KVKK No. 6698) in comparison with the European Union’s General Data Protection Regulation (GDPR), the study investigates the changing legal and operational foundations of personal data protection, particularly the declining centrality of explicit consent and the growing role of broader governance mechanisms. Methodologically, the article adopts a qualitative multi-method design combining comparative legal analysis, doctrinal examination, and a socio-technical case study of six smart city applications in Türkiye. The findings reveal a gap between formal regulatory alignment and substantively effective protection, especially in smart city systems characterized by ambient data collection, system interoperability, and limited user contestability. The study concludes that privacy is being restructured from an individual consent-based model toward a more systemic governance condition. Accordingly, sustainable privacy protection requires integrated legal, technical, and societal governance mechanisms.
Influencer Economy and Consumer Behavior: A Conceptual Analysis of Digital Marketing’s Economic Effects Filiz Kutluay Tutar; Abukalloub, Abdallah; Ayşe Güngör
Athena: Journal of Social, Culture and Society Vol. 4 No. 3 (2026): July 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i3.617

Abstract

This study examines the influencer economy as a foundational component of the digital economy, exploring how digital marketing drives consumer behavior within platform-based markets. Utilizing a conceptual and literature-based approach, the research synthesizes recent studies across digital marketing, consumer behavior, platform economics, and digital labor. To move beyond fragmented perspectives, this study introduces the Value-Conversion Model of Influencer Markets. The analysis demonstrates that digital influence operates through a sequential progression: macro-level structural conditions (algorithmic governance, platform infrastructure, and digital labor) dictate market access; relational mechanisms (source credibility, perceived authenticity, and parasocial interaction) mediate audience persuasion; and behavioral constructs capture the final micro-level economic value (purchase intention, symbolic consumption, and brand loyalty). By explicitly linking psychological mechanisms with the political economy of platforms, the paper situates influencer marketing within broader discussions of asymmetrical value extraction and platform capitalism. Finally, the study highlights significant research gaps related to datafication, regulatory transparency, and cross-platform differences, offering a comprehensive theoretical blueprint for future empirical research and policy development.
Co-Authors Abukalloub, Abdallah Ayşe Güngör