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All Journal Jurnal Akuntansi dan Manajemen Jurnal Hasil Pengabdian Masyarakat (JURIBMAS)
Regina, Amelia
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Pengaruh kualitas produk, fear of missing out (FOMO), dan daya tarik iklan terhadap keputusan pembelian produk Skintific di kalangan Gen Z Regina, Amelia; Alshaf Pebrianggara
Jurnal Akuntansi dan Manajemen Vol. 23 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i2.326

Abstract

This study aims to analyze the effect of product quality, fear of missing out (FOMO), and advertising attractiveness on purchasing decisions for Skintific products among Generation Z. The rapid growth of the beauty industry on e-commerce platforms has intensified competition among brands, requiring companies to understand the factors influencing consumer purchasing behavior, particularly among Generation Z who are highly influenced by digital trends and social media. This study employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The sample comprised 96 Generation Z respondents in Sidoarjo who had purchased Skintific products on Shopee. The results indicate that product quality, FOMO, and advertising attractiveness have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that high product quality, psychological encouragement to follow trends, and attractive advertising can enhance consumer purchasing decisions. This study contributes to the literature on consumer behavior in the digital beauty industry and provides insights for companies seeking to develop effective marketing strategies to attract Generation Z consumers.
Peningkatan Kesiapsiagaan Darurat Bencana Gedung melalui Pelatihan dan Simulasi Manajemen Bencana pada Civitas Akademika Anggara, Arie; Marsidi, Marsidi; Ardiwinata, Yogie; Regina, Amelia; Pebrida, Intan
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1046

Abstract

Indonesia merupakan negara yang rawan terhadap bencana, seperti kebakaran dan gempa bumi. Pengetahuan dan keterampilan dalam menghadapi keadaan darurat di gedung sangat diperlukan bagi civitas akademika. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kesiapsiagaan civitas akademika di Fakultas Kedokteran Universitas Indo Global Mandiri. Metode yang diterapkan mencakup pelatihan dan simulasi praktik evakuasi serta bantuan hidup dasar, termasuk simulasi penggunaan alat pemadam api ringan (APAR), dengan melibatkan 25 peserta civitas akademika. Evaluasi dilakukan melalui kuesioner kepuasan peserta dan observasi partisipasi aktif selama simulasi. Hasil kegiatan menunjukkan bahwa 96% peserta menilai peningkatan pengetahuan terkait kesiapsiagaan darurat, dan 100% peserta menyatakan bahwa materi pelatihan dapat diterapkan dalam praktik sehari-hari. Kegiatan ini juga berhasil memperkuat keterampilan teknis, koordinasi tim, serta budaya keselamatan di lingkungan akademik.
Co-Authors Alshaf Pebrianggara Anggara, Arie Pebrida, Intan Yogie Ardiwinata, Yogie