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All Journal Jurnal Pengabdian Kepada Masyarakat: Dimastika
Syifa'udin, Abdullah
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Religion Humanities Education Social Sciences Other

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Optimalisasi Potensi UMKM Melalui Pemanfaatan Media Sosial di Desa Poncorejo Kecamatan Gemuh Kabupaten Kendal Mafakir; Indriani, Evi; 'Ullalah, Anis; Ismawati, Rekha; Dewi, Kartika Anggie Ismaya; Muzafiroh, Tatkiyatul; Haniesah, Lidiya; Khoiri, Ahmad; Syifa'udin, Abdullah; Sentoso, Ahmad Langga; Munif, Irsa Nur; Haikal, Muhamad Fikri; Fiwaqtilail, Muchammad; Khotimah, Khusnul
Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v5i1.368

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy; however, the use of social media as a marketing tool is still not optimal. This study aims to describe the assistance process in utilizing social media for MSME Roti Bolen and Donat Bu Tiyas in Poncorejo Village, Gemuh District, Kendal Regency. The research employed a descriptive qualitative approach with a field study method through interviews, observations, and documentation. Data were analyzed using the Miles and Huberman interactive model. The results show that assistance provided during the Community Service Program (KKN) improved the MSME owner’s understanding of social media management, particularly in creating promotional content and interacting with consumers. Although the increase in sales was not significant, social media utilization proved effective in expanding market reach and enhancing MSMEs competitiveness.
Keunikan Pembelajaran Madrasah Berbasis Pesantren: Studi Kualitatif dalam Konteks Pendidikan Agama Islam Darojah, Nely Irnik; Zubad, Ahmad; Fatkhullah, Kamal; Khumaedah, Isti; Rohmatika, Maulida; Nurazizah, Laila Riza; Munadhifah, Siti; SYIFA'UDIN, ABDULLAH; Khotimah, Khusnul
Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v4i2.263

Abstract

Pesantren-based madrasahs have unique characteristics in their learning system, as they integrate formal education with Islamic scholarly traditions rooted in pesantren values. This study aims to explore the uniqueness of learning practices in pesantren-based madrasahs, emphasizing the combination of the national curriculum with pesantren-specific curricula rich in moral, spiritual, and disciplinary values. This research employed a qualitative descriptive approach using observation, interviews, and documentation involving teachers, students (santri), and school administrators. The findings reveal that the uniqueness of learning in pesantren-based madrasahs lies in the integration of general and religious knowledge, daily worship practices, close emotional bonds between teachers and students, and an environment conducive to shaping Islamic character. These findings contribute to the development of an integrative educational model that is relevant to contemporary needs while preserving fundamental Islamic values.
Optimalisasi Potensi UMKM Melalui Pemanfaatan Media Sosial di Desa Poncorejo Kecamatan Gemuh Kabupaten Kendal Mafakir; Indriani, Evi; 'Ullalah, Anis; Ismawati, Rekha; Dewi, Kartika Anggie Ismaya; Muzafiroh, Tatkiyatul; Haniesah, Lidiya; Khoiri, Ahmad; Syifa'udin, Abdullah; Sentoso, Ahmad Langga; Munif, Irsa Nur; Haikal, Muhamad Fikri; Fiwaqtilail, Muchammad; Khotimah, Khusnul
Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v5i1.368

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy; however, the use of social media as a marketing tool is still not optimal. This study aims to describe the assistance process in utilizing social media for MSME Roti Bolen and Donat Bu Tiyas in Poncorejo Village, Gemuh District, Kendal Regency. The research employed a descriptive qualitative approach with a field study method through interviews, observations, and documentation. Data were analyzed using the Miles and Huberman interactive model. The results show that assistance provided during the Community Service Program (KKN) improved the MSME owner’s understanding of social media management, particularly in creating promotional content and interacting with consumers. Although the increase in sales was not significant, social media utilization proved effective in expanding market reach and enhancing MSMEs competitiveness.
Co-Authors 'Ullalah, Anis Ahmad Khoiri Darojah, Nely Irnik Dewi, Kartika Anggie Ismaya Fatkhullah, Kamal Fiwaqtilail, Muchammad Haikal, Muhamad Fikri Haniesah, Lidiya Indriani, Evi Ismawati, Rekha Khumaedah, Isti khusnul khotimah Mafakir Munadhifah, Siti Munif, Irsa Nur Muzafiroh, Tatkiyatul Nurazizah, Laila Riza Rohmatika, Maulida Sentoso, Ahmad Langga Zubad, Ahmad