Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Sharia Economics, Banking and Accounting
Yasin, Mohammad Sofyan
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Religious Brand Community Support in Enhancing Value Co-Creation in Religio-Centric Markets: Case Study in Religious Tourism Destinations Kristina, Anita; Yasin, Mohammad Sofyan
Journal of Sharia Economics, Banking and Accounting Vol 3, No 1: 2026
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jseba.v3i1.341

Abstract

The urgency of this research stems from the phenomenon of religiously-based Packaged Drinking Water in tourism destinations, presenting a unique value co-creation model within Islamic economics. This study aims to analyze the role of religious brand community support in enhancing value co-creation for "Martajasah" Packaged Drinking Water in the Syaikhona Kholil Bangkalan Religious Tourism Area. Employing a qualitative phenomenological approach, the study explores business actors' and consumers' experiences regarding how Islamic values and pilgrim community interactions influence product value perception and purchasing. The findings indicate that community support rooted in Islamic faith plays a central role; verbal interactions and recommendations based on ukhuwah islamiyah increase product value and drive transactions. This research contributes to Islamic economics and sharia marketing literature by demonstrating how value co-creation is strengthened through religious communities, offering guidance for businesses operating in religio-centric markets.
Co-Authors Anita Kristina, Anita