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All Journal CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Review of International Economic, Taxation, and Regulations
Daman Sudarman
Universitas Muhammadiyah Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Purchase Intention for Halal-Certified Food Products Among Generation Z Consumers in South Tangerang City Daman Sudarman; Nazifah Husainah; Dadang Dadang; Vita Nur
Review of International Economic, Taxation, and Regulations Vol. 1 No. 3 (2025): August
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rietr.v1i3.132

Abstract

Non-Muslim consumers are now showing increasing interest in halal food products, particularly due to perceptions of cleanliness, quality, and safety. This phenomenon is expanding the halal market, which was previously synonymous with Muslim consumers. This study aims to analyze the factors that influence the purchase intention of non-Muslim consumers toward packaged food products with halal logos. Using a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Square (PLS), this study examines the influence of variables such as subjective norm, perceived behavioral control, halal awareness, and halal logo on purchase intention, both directly and indirectly through attitude as a mediating variable. Data was collected from 300 non-Muslim respondents who had purchased halal-certified products in the Jakarta Capital Region. The results indicate that attitude has a significant influence on purchase intention and serves as an important mediating variable in the relationship between external factors and purchasing decisions. These findings contribute theoretically to the development of the Theory of Planned Behavior (TPB) model in the context of halal consumption by non-Muslims, as well as practical implications for halal food industry players in designing more inclusive marketing strategies.
Risk Analysis of the Cooking Oil Industry in the Maloy Batuta Trans Kalimantan Special Economic Zone Sampor Ali; Djoko Hananto; Daman Sudarman
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 4 No. 1 (2024): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v4i1.1591

Abstract

Management risk in cooking oil industry is important. This paper to analyze various risks faced by the palm oil-based cooking oil industry in the Maloy Batuta Trans Kalimantan Special Economic Zone (KEK MBTK), Kutai Timur, East Kalimantan, and to formulate mitigation strategies to support the sustainability of the area. The risks examined include fluctuations in Crude Palm Oil (CPO) prices, infrastructure limitations, environmental pressures, regulatory uncertainties, and social conflicts. The research employs a qualitative descriptive approach, collecting data through interviews, literature reviews, and document analysis. The findings indicate that infrastructure improvements, the adoption of environmentally friendly technologies, product diversification, and community involvement are key strategies for addressing these risks. The study concludes that an integrated risk management approach is crucial to enhancing the competitiveness of the cooking oil industry in KEK MBTK while fostering sustainable economic growth in Kutai Timur.
Co-Authors Dadang Dadang Djoko Hananto Nazifah Husainah Sampor Ali Vita Nur