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All Journal Jurnal Ekonomi dan Bisnis Islam Shirkah: Journal of Economics and Business
Tri Atmaja Pramudita Wisnu Kusuma
Faculty of Economics and Business, University of Lampung
Economics, Econometrics & Finance

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Purchase Decisions among Non-Muslim: The Role of Islamic Branding, Product Ingredients, and Islamic Social Environment Erike Anggraeni; Khavid Normasyhuri; Tri Atmaja Pramudita Wisnu Kusuma
Shirkah: Journal of Economics and Business Vol. 10 No. 1 (2025)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v10i1.597

Abstract

The influence of acculturation on non-Muslims’ purchase decisions remains an unanswered question. Thus, the impact of the Islamic environment on non-Muslim purchase decisions requires further exploration. This study examines how Islamic branding and product ingredients affect purchase decisions and whether the Islamic social environment can strengthen or weaken this relationship for non-Muslim consumers. This study employed a quantitative approach using SmartPLS 3.0. Data were collected from 500 non-Muslim respondents using purposive sampling. The results indicate that both Islamic branding and product ingredients significantly influence non-Muslim purchase decisions, highlighting the growing importance of ethical and cultural considerations in consumer behavior. Moreover, the Islamic social environment plays a crucial role in moderating this relationship, further strengthening the impact of Islamic branding and product ingredients on purchase decisions. These findings suggest that non-Muslim consumers are not only responsive to the intrinsic qualities of products but are also influenced by the broader Islamic social context in which these products are marketed. This offers valuable insights for the government and companies in developing effective strategies to market Indonesian halal meat products to non-Muslim consumers globally. A deeper understanding of non-Muslim purchasing behavior can enhance their position in the halal industry.
NON BANK SHARIA HOUSING DECISION SEGMENT: HALAL FRIENDLY ENVIRONMENTAL EFFECTS AS MODERATION Erike Anggraeni; Khavid Normasyhuri; Tri Atmaja Pramudita Wisnu Kusuma; Siti Nurohmah
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 9 No. 2 (2023): JULY - DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v9i2.43974

Abstract

Introduction: The study conducted by researchers aimed to examine the correlation between pricing and digital marketing, as well as the impact of a halal-friendly atmosphere on the robustness of non-bank sharia-based property purchasing choices. Methods: The research methodology used in this study is quantitative, using the software SmartPLS 3.0. The collection of primary data was conducted by sampling respondents, namely non-bank sharia housing customers, via the purposive sampling method. A total of 500 samples were used for the study. The data was obtained via the use of Google Form, with the indicator assessment being conducted using a Likert Scale. Results: The study findings indicate a favorable correlation between pricing and digital marketing in connection to the decision-making process for purchasing non-bank sharia property. The establishment of a halal-compliant setting enhances the correlation between pricing and digital marketing in the context of consumer choices about non-bank sharia-compliant housing. Conclusion and suggestion:  The objective of this study is to identify market opportunities and offer guidance to sharia housing developers in developing innovative housing concepts that align with market demands. Additionally, the study aims to enhance developers' understanding of and ability to respond to the needs and preferences of buyers seeking a halal-friendly living environment.
Co-Authors Erike Anggraeni Erike Anggraeni Khavid Normasyhuri Khavid Normasyhuri Siti Nurohmah