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This Author published in this journals
All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) JABI (Journal of Accounting and Business Issues)
Gugyh Susandy
STIE Sutaatmadja, Subang, Indonesia
Religion Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF PROMOTION AND HEDONIC SHOPPING MOTIVATION ON COSTUMER IMPULSE BUYING ON ZALORA ONLINE SHOPPING SITES Ismi Ariani; Gugyh Susandy; Devy Widya Apriandi
JABI (Journal of Accounting and Business Issues) Vol. 1 No. 1 (2019): VOL 01 NO 01 2019
Publisher : STIESA Press

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The purpose of this study is to determine the effect of Hedonic Promotion And Shopping Motives Against Impulse Buying On Zalora Online Shopping Site. Method of research used is explanatory survey method. The sample selection was done by using purposive sampling technique with the number of samples of 100 respondents. The data used is interval data. Statistical methods for data testing using the SPSS 20 for Windows program. By using multiple linear regression analysis, the results of research show that Promotion has significant effect to Impulse Buying with t count value > t table and Hedonic Shopping Motives have significant effect to Impulse Buying with value t count > t table. Likewise with the Promotion and Hedonic Shopping Motives simultaneously significant effect on Impulse Buying with the value of F count > F table.
E-TRUST AND E-SERVICE QUALITY INFLUENCE ON E-LOYALTY USERS OF BNI E-BANKING IN SUBANG DISTRICT Muhammad Fajar; Gugyh Susandy; Devy Widya Apriandi
JABI (Journal of Accounting and Business Issues) Vol. 1 No. 1 (2019): VOL 01 NO 01 2019
Publisher : STIESA Press

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The technology is not separated of daily life, both at work, school or for the mere entertainment we use technology. The technology is evolving fast, one of the interesting phenomenon is the emergence of the Internet technology. The development of information technology, telecommunications, and the internet causing the manufacturer provides business applications that use the internet network, one of the applications is e-banking. The purpose of this research is to know the influence of e-Trust and e-Service Quality on e-Loyalty, e-Banking user BNI in the Regency of Subang. The research method used was explanatory survey methods. The data used is data interval. Statistical methods for testing data using SPSS SPPS 20 for windows. From the results of the research noted that the e-Trust influential significantly to e-Loyalty and e-Service Quality effect significantly to e-Loyalty. As well as e-Trust and e-Service Quality simultaneously significant effect against the e-Loyalty.
THE IMPACT OF ALTRUISM ON REPURCHASE INTENTION IN CONSUMERS WHO USE THE BODY SHOP'S BODY MIST PRODUCTS IN SUBANG CITY Gugyh Susandy; Rini Nuraeni
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

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Abstract

This research aims to analyze the impact of altruism on repurchase intention in consumers who use Body Mist products from The Body Shop. Altruism is measured based on consumers' attitudes towards social and environmental issues, such as The Body Shop's use of environmentally friendly ingredients. This research used a descriptive survey method with a total of 81 respondents who had used Body Mist products. Data were analyzed using simple linear regression to see the relationship between altruism and repurchase intention. The research results show that altruism has a positive and significant influence on consumers' repurchase intentions. Consumers who care about the environment tend to be more loyal and willing to make repeat purchases. These findings indicate that altruistic values can be an important factor in creating consumer loyalty towards environmentally friendly products.
Co-Authors Devy Widya Apriandi Ismi Ariani Muhammad Fajar Rini Nuraeni