Garuda - Garba Rujukan Digital

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

ANALISIS STRATEGI DIGITAL UNTUK PENINGKATAN KEUNGGULAN KOMPETITIF DALAM RANGKA IMPROVISASI KINERJA KEUANGAN UMKM Nurmalasari, Nunik; Widarwati, Estu; Audina, Revina Nita; Apriandi, Devy Widya; Bismantara; Holle, Mohammad. H
AMAL: Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): June 2024
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v6i1.7124

Micro, Small and Medium Enterprises (MSMEs) have a major role in most economies in developing countries and their improvisation is determined by the Government's commitments. MSMEs have been impacted by the Covid 19 Pandemic so their financial performance had decreased due to the government policy in the imposition of restrictions on community activities (PPKM). MSMEs' financial performance can be determined by MSMEs' strategies and one of popular is the digital implementation in their business process for increasing the competitive advantage. This study aims to examine the role of digital strategy on financial performance that is mediated by competitive advantage in MSMEs. The sample selected owner MSMEs as respondents from some sub-districts of Subang. The questions are analyzed by the Method of Successive Interval (MSI), then processed with the regression model and Sobel test for testing the hypotheses. The results showed that MSME’s digital strategy has significant impact on incresing their competitive advantage. Furthermore, MSMEs’s financial performance depend on their quality of digital strategy and competitive advantage. The implication of finding is that MSMEs must be able to optimize their digital strategies for taking a lot of opportunities from their competitive advantages to improve the financial performance. Keywords: Strategy Digital, Competitive Advantage, Financial Performance, MSMEs

Lean Hospital Simulation Using The Value Stream Mapping (VSM) Method Kuncorosidi, Kuncorosidi; Amelia, Rita; Apriandi, Devy Widya
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23239

This study aims to analyze Lean Hospital simulations using the Value Stream Mapping (VSM) method at the Outpatient Unit at Mutiara Hati Hospital, Pagaden, Kab. Subang. This research was conducted to identify waste activities in the work process in the outpatient unit and to analyze the Value Stream Map of the outpatient unit.The observation method in this study uses descriptive quantitative methods. Observation, interviews, literature studies, field studies, and documentation carry out data collection techniques. The analysis technique used in this study used the Visio software version and CorelDraw.The research results on activities during the outpatient unit process found waste, so the PEC (process cycle efficiency) value was less than 30%. Proposed improvements using Lean Hospital to minimize waste or waste in outpatient units are carried out by reducing waiting time.Keywords: Lean Hospital; Value Stream Mapping (VSM).

The Effect of Profitability on Corporate Income Tax Payable on Food And Beverage Companies Listed on The Indonesian Stock Exchange Kartika, Tita; Nurochman, Maman; Apriandi, Devy Widya; Rahmawati, Yuni
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.530

The title of this research is the Effect of Profitability on Corporate Income Tax Payable on Food and Beverage Companies Listed on the Indonesia Stock Exchange for the 2016-2020 period. This study aims to identify the effect of profitability as measured by the ratio of net profit margin (NPM) to corporate income tax payable. The population used is nine food and beverage companies listed on the Indonesia Stock Exchange for 2016-2020. The method used in this study is quantitative. The type of data used is secondary data obtained from each company's financial statements on the official website of the Indonesia Stock Exchange (www.IDX.co.id). The sampling technique used was purposive sampling. The data analysis method was carried out with the help of the IBM SPSS version 25 program using the classical assumption test, simple linear regression analysis, and hypothesis testing. The results of this study indicate that profitability (NPM) does not significantly affect corporate income tax

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

Green investment and firm value: Does corporate governance matter? Widarwati, Estu; Rohmah, Nabila Nur; Wityasminingsih, E; Nurmalasari, Nunik; Apriandi, Devy Widya; Sopiawadi, Mutqi
Journal of Accounting and Investment Vol. 25 No. 3: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i3.22159

Research aims: This study examines the effect of green investment on firm value with corporate governance moderation.Design/Methodology/Approach: Green investment is proxied by the green-firm investment ratio, Tobin's Q measures firm value, and corporate governance is proxied by board size. The sample is 34 companies receiving PROPER awards listed on the IDX for the 2017-2021 period from the primary material, consumer non-cyclical, and consumer cyclical sectors. The data were analyzed using panel data regression, T-test, and moderate regression analysis tests.Research findings: The results showed that green investment positively affects firm value. Meanwhile, this study has not found strong evidence about the moderation role of board size in the effect of green investment and firm value.Theoretical contribution/Originality: This research strengthened previous empirical evidence that companies' implementation of green investment activities will impact increasing firm value and board size as part of effective governance needs to be paid attention.Practitioner/Policy implication: This research has implications for companies to include green investment as an important investment decision because it is proven to be an advantage for companies to increase their valueResearch limitation/Implication: This research's determining factor for firm value is only green investment, and the corporate governance proxy only uses board size. Therefore, it is hoped that future research can explore other new models that consider industry characteristics, economic conditions in the research period, and other measures of the variables studied.

Green investment and firm value: Does corporate governance matter? Estu Widarwati; Nabila Nur Rohmah; E Wityasminingsih; Nunik Nurmalasari; Devy Widya Apriandi; Mutqi Sopiawadi
Journal of Accounting and Investment Vol. 25 No. 3: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i3.22159

Research aims: This study examines the effect of green investment on firm value with corporate governance moderation.Design/Methodology/Approach: Green investment is proxied by the green-firm investment ratio, Tobin's Q measures firm value, and corporate governance is proxied by board size. The sample is 34 companies receiving PROPER awards listed on the IDX for the 2017-2021 period from the primary material, consumer non-cyclical, and consumer cyclical sectors. The data were analyzed using panel data regression, T-test, and moderate regression analysis tests.Research findings: The results showed that green investment positively affects firm value. Meanwhile, this study has not found strong evidence about the moderation role of board size in the effect of green investment and firm value.Theoretical contribution/Originality: This research strengthened previous empirical evidence that companies' implementation of green investment activities will impact increasing firm value and board size as part of effective governance needs to be paid attention.Practitioner/Policy implication: This research has implications for companies to include green investment as an important investment decision because it is proven to be an advantage for companies to increase their valueResearch limitation/Implication: This research's determining factor for firm value is only green investment, and the corporate governance proxy only uses board size. Therefore, it is hoped that future research can explore other new models that consider industry characteristics, economic conditions in the research period, and other measures of the variables studied.

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19 Bekti Karnowati, Nandang; Najmudin, Najmudin; Suwandari, Lusi; Adi Prakoso, Fajar; Widya Apriandi, Devy
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.828

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.

PENINGKATAN KUALITAS PELAYANAN RUMAH MAKAN GALA DENGAN SIMULASI PENDEKATAN QUALITY FUNCTION DEPLOYMENT (QFD) Kuncorosidi; Salsa Billa Alysia; Devy Widya Apriandi
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.265

Tujuan penelitian yaitu untuk mengetahui peningkatan kualitas pelayanan rumah makan Gala dengan simulasi pendekatan Quality Function Deployment (QFD). Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif survey dengan tipe penelitian deskriptif. Hasil studi yakni Karyawan memberikan respon yang baik saat menerima keluhan dan permintaan pelanggan, Karyawan yang menerima pelanggan dengan lima 5S yaitu senyum, salam, sapa, salam, sopan dan santun, Karyawan yang membantu dan memperlakukan konsumen dengan penuh perhatian, Tersedia fasilitas hiburan seperti karaoke dan tempat bermain anak (play ground), Tersedia metode pembayaran yang beragam, Tempat makan yang bersih dan nyaman, Memberikan pelayanan tepat waktu, Pihak restoran memberikan jaminan atas makanan yang bermaslah seperti gosong, atau tidak bagus dengan makanan yang baru, Menu makanan dan minuman yang halal dan sehat, dan Menyajikan makanan dan minuman yang bersih dan higienis, Hiasan interior dan eksterior yang menarik perhatian & Memiliki menu yang bervariasi dan upgrade menu baru. Sedangkan persyaratan teknik dengan persentase terendah atau yang tidak menjadi prioritas adalah Inovasi Menu dengan persentase sebesar 4,6 persen. Yang menyatakan bahwa Kritik dan Saran perlu disoroti demi tercapainya target kualitas pelayanan RM. GALA. Tersedia fasilitas internet (wifi), Karyawan yang membantu dan memperlakukan konsumen dengan penuh perhatian dengan nilai 1,25. Diartikan bahwa faktor utama yang perlu mendapatkan perhatian dan sangat penting untuk diperbaiki. di sisi lain berdasarkan hasil penentuan prioritas utama persyaratan teknik maka terdapat 7 (tujuh) atribut yang menjadi nilai utama dalam persaingan.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search