Garuda - Garba Rujukan Digital

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

ANALISIS STRATEGI DIGITAL UNTUK PENINGKATAN KEUNGGULAN KOMPETITIF DALAM RANGKA IMPROVISASI KINERJA KEUANGAN UMKM Nurmalasari, Nunik; Widarwati, Estu; Audina, Revina Nita; Apriandi, Devy Widya; Bismantara; Holle, Mohammad. H
AMAL: Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): June 2024
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v6i1.7124

Micro, Small and Medium Enterprises (MSMEs) have a major role in most economies in developing countries and their improvisation is determined by the Government's commitments. MSMEs have been impacted by the Covid 19 Pandemic so their financial performance had decreased due to the government policy in the imposition of restrictions on community activities (PPKM). MSMEs' financial performance can be determined by MSMEs' strategies and one of popular is the digital implementation in their business process for increasing the competitive advantage. This study aims to examine the role of digital strategy on financial performance that is mediated by competitive advantage in MSMEs. The sample selected owner MSMEs as respondents from some sub-districts of Subang. The questions are analyzed by the Method of Successive Interval (MSI), then processed with the regression model and Sobel test for testing the hypotheses. The results showed that MSME’s digital strategy has significant impact on incresing their competitive advantage. Furthermore, MSMEs’s financial performance depend on their quality of digital strategy and competitive advantage. The implication of finding is that MSMEs must be able to optimize their digital strategies for taking a lot of opportunities from their competitive advantages to improve the financial performance. Keywords: Strategy Digital, Competitive Advantage, Financial Performance, MSMEs

Lean Hospital Simulation Using The Value Stream Mapping (VSM) Method Kuncorosidi, Kuncorosidi; Amelia, Rita; Apriandi, Devy Widya
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23239

This study aims to analyze Lean Hospital simulations using the Value Stream Mapping (VSM) method at the Outpatient Unit at Mutiara Hati Hospital, Pagaden, Kab. Subang. This research was conducted to identify waste activities in the work process in the outpatient unit and to analyze the Value Stream Map of the outpatient unit.The observation method in this study uses descriptive quantitative methods. Observation, interviews, literature studies, field studies, and documentation carry out data collection techniques. The analysis technique used in this study used the Visio software version and CorelDraw.The research results on activities during the outpatient unit process found waste, so the PEC (process cycle efficiency) value was less than 30%. Proposed improvements using Lean Hospital to minimize waste or waste in outpatient units are carried out by reducing waiting time.Keywords: Lean Hospital; Value Stream Mapping (VSM).

The Effect of Profitability on Corporate Income Tax Payable on Food And Beverage Companies Listed on The Indonesian Stock Exchange Kartika, Tita; Nurochman, Maman; Apriandi, Devy Widya; Rahmawati, Yuni
Jurnal Ekuisci Vol 2 No 2 (2024): Vol 2 No 2 November 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i2.530

The title of this research is the Effect of Profitability on Corporate Income Tax Payable on Food and Beverage Companies Listed on the Indonesia Stock Exchange for the 2016-2020 period. This study aims to identify the effect of profitability as measured by the ratio of net profit margin (NPM) to corporate income tax payable. The population used is nine food and beverage companies listed on the Indonesia Stock Exchange for 2016-2020. The method used in this study is quantitative. The type of data used is secondary data obtained from each company's financial statements on the official website of the Indonesia Stock Exchange (www.IDX.co.id). The sampling technique used was purposive sampling. The data analysis method was carried out with the help of the IBM SPSS version 25 program using the classical assumption test, simple linear regression analysis, and hypothesis testing. The results of this study indicate that profitability (NPM) does not significantly affect corporate income tax

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation Karnowati, Nandang Bekti; Sudarto, Sudarto; Suwandari, Lusi; Prakoso, Fajar Adi; Apriandi, Devy Widya
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19086

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

Green investment and firm value: Does corporate governance matter? Widarwati, Estu; Rohmah, Nabila Nur; Wityasminingsih, E; Nurmalasari, Nunik; Apriandi, Devy Widya; Sopiawadi, Mutqi
Journal of Accounting and Investment Vol. 25 No. 3: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i3.22159

Research aims: This study examines the effect of green investment on firm value with corporate governance moderation.Design/Methodology/Approach: Green investment is proxied by the green-firm investment ratio, Tobin's Q measures firm value, and corporate governance is proxied by board size. The sample is 34 companies receiving PROPER awards listed on the IDX for the 2017-2021 period from the primary material, consumer non-cyclical, and consumer cyclical sectors. The data were analyzed using panel data regression, T-test, and moderate regression analysis tests.Research findings: The results showed that green investment positively affects firm value. Meanwhile, this study has not found strong evidence about the moderation role of board size in the effect of green investment and firm value.Theoretical contribution/Originality: This research strengthened previous empirical evidence that companies' implementation of green investment activities will impact increasing firm value and board size as part of effective governance needs to be paid attention.Practitioner/Policy implication: This research has implications for companies to include green investment as an important investment decision because it is proven to be an advantage for companies to increase their valueResearch limitation/Implication: This research's determining factor for firm value is only green investment, and the corporate governance proxy only uses board size. Therefore, it is hoped that future research can explore other new models that consider industry characteristics, economic conditions in the research period, and other measures of the variables studied.

The Influence of Green Marketing And Brand Image on Purchasing Decisions on Halal Garnier Micellar Water Products Susandy, Gugyh Susandy; Ayunda, Wulan Agisti; Apriandi, Devy Widya
Islamic Research Vol 8 No 2 (2025): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

In recent years, the beauty and skincare industry has experienced rapid growth along with the increasing need for people to look their best. However, the increase in consumption of beauty products has a negative impact on the environment, especially in the form of plastic waste from product packaging. Therefore, it is important to examine how environmental awareness influences consumer behavior in choosing environmentally friendly skincare products. This study aims to analyze the effect of Green Marketing and Brand Image on Purchasing Decisions for Garnier micellar water products in Subang Regency. This study uses descriptive verification with a quantitative approach. The sampling method used is non-probability sampling. The population in this study were consumers of Garnier micellar water products in Subang Regency with a sample of 145 respondents. The results of this study indicate that partially Green Marketing has a significant influence on Purchasing Decisions, and Brand Image also has a significant influence on Purchasing Decisions. Simultaneously, it shows that together Green Marketing and Brand Image have a significant influence on Purchasing Decisions. Suggestions for further researchers are expected to add variables and develop research and use different research methods so that the research results are more varied.

The Influence of Green Marketing And Brand Image on Purchasing Decisions on Halal Garnier Micellar Water Products Susandy, Gugyh Susandy; Ayunda, Wulan Agisti; Apriandi, Devy Widya
Islamic Research Vol 8 No 2 (2025): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

In recent years, the beauty and skincare industry has experienced rapid growth along with the increasing need for people to look their best. However, the increase in consumption of beauty products has a negative impact on the environment, especially in the form of plastic waste from product packaging. Therefore, it is important to examine how environmental awareness influences consumer behavior in choosing environmentally friendly skincare products. This study aims to analyze the effect of Green Marketing and Brand Image on Purchasing Decisions for Garnier micellar water products in Subang Regency. This study uses descriptive verification with a quantitative approach. The sampling method used is non-probability sampling. The population in this study were consumers of Garnier micellar water products in Subang Regency with a sample of 145 respondents. The results of this study indicate that partially Green Marketing has a significant influence on Purchasing Decisions, and Brand Image also has a significant influence on Purchasing Decisions. Simultaneously, it shows that together Green Marketing and Brand Image have a significant influence on Purchasing Decisions. Suggestions for further researchers are expected to add variables and develop research and use different research methods so that the research results are more varied.

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