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All Journal JABI (Journal of Accounting and Business Issues) Gapura (Garba Pembangunan Masyarakat)
Devy Widya Apriandi
STIE Sutaatmadja, Subang, Indonesia
Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF PROMOTION AND HEDONIC SHOPPING MOTIVATION ON COSTUMER IMPULSE BUYING ON ZALORA ONLINE SHOPPING SITES Ismi Ariani; Gugyh Susandy; Devy Widya Apriandi
JABI (Journal of Accounting and Business Issues) Vol. 1 No. 1 (2019): VOL 01 NO 01 2019
Publisher : STIESA Press

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The purpose of this study is to determine the effect of Hedonic Promotion And Shopping Motives Against Impulse Buying On Zalora Online Shopping Site. Method of research used is explanatory survey method. The sample selection was done by using purposive sampling technique with the number of samples of 100 respondents. The data used is interval data. Statistical methods for data testing using the SPSS 20 for Windows program. By using multiple linear regression analysis, the results of research show that Promotion has significant effect to Impulse Buying with t count value > t table and Hedonic Shopping Motives have significant effect to Impulse Buying with value t count > t table. Likewise with the Promotion and Hedonic Shopping Motives simultaneously significant effect on Impulse Buying with the value of F count > F table.
E-TRUST AND E-SERVICE QUALITY INFLUENCE ON E-LOYALTY USERS OF BNI E-BANKING IN SUBANG DISTRICT Muhammad Fajar; Gugyh Susandy; Devy Widya Apriandi
JABI (Journal of Accounting and Business Issues) Vol. 1 No. 1 (2019): VOL 01 NO 01 2019
Publisher : STIESA Press

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The technology is not separated of daily life, both at work, school or for the mere entertainment we use technology. The technology is evolving fast, one of the interesting phenomenon is the emergence of the Internet technology. The development of information technology, telecommunications, and the internet causing the manufacturer provides business applications that use the internet network, one of the applications is e-banking. The purpose of this research is to know the influence of e-Trust and e-Service Quality on e-Loyalty, e-Banking user BNI in the Regency of Subang. The research method used was explanatory survey methods. The data used is data interval. Statistical methods for testing data using SPSS SPPS 20 for windows. From the results of the research noted that the e-Trust influential significantly to e-Loyalty and e-Service Quality effect significantly to e-Loyalty. As well as e-Trust and e-Service Quality simultaneously significant effect against the e-Loyalty.
ANALYSIS BUSINESS MODEL CANVAS ON HOMESTAY LONEK JEMPOL BERHAD Devy Widya Apriandi; Ramandha Ramandha; Raphael Raphael; Ridwan Ridwan; Rianiva Rianiva; Rosalia Rosalia
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 2 (2025): Februari
Publisher : STIESA-PRESS

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Penelitian ini bertujuan untuk menganalisis penerapan Business Model Canvas (BMC) di Koperasi Kampung Lonek Jempol Berhad sebagai alat strategis untuk meningkatkan efektivitas bisnis. Dengan pendekatan deskriptif kualitatif, penelitian ini mengidentifikasi segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya kunci, aktivitas kunci, kemitraan kunci, dan struktur biaya. Hasil penelitian menunjukkan bahwa penerapan BMC memberikan manfaat signifikan dalam merancang strategi bisnis yang lebih berkelanjutan. Namun, terdapat tantangan dalam implementasinya, termasuk keterbatasan sumber daya dan pemahaman anggota koperasi. Penelitian ini merekomendasikan pentingnya pelatihan dan pemberdayaan anggota untuk meningkatkan kapasitas kewirausahaan.
Co-Authors Gugyh Susandy Ismi Ariani Muhammad Fajar Ramandha Ramandha Raphael Raphael Rianiva Rianiva Ridwan Ridwan Rosalia Rosalia