Jojo Jojo
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia

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MANAGEMENT OF HIJRAH COMMUNITY ACTIVITIES IN SUBANG REGENCY Windia Windia; Conit Haq Zuwizat; Jojo Jojo
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 1 (2024)
Publisher : STIESA Press

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Abstract

This study aims to explore and analyze the management of activities within Hijrah communities in Subang Regency, as well as identify the factors influencing their effectiveness. Utilizing a qualitative approach with a case study method, the research provides an in-depth and contextual understanding of these phenomena. Data was gathered from four active Hijrah communities: Generasi Islam Urang Subang (Genius), Pemuda Cinta Islam (Peci), Komunitas Pejuang Akherat (Qopeah), and Majelis Istiqomah (Mistiq). The study employed several data collection techniques, including in-depth interviews with community members and leaders, participatory observation, and documentation analysis. The thematic analysis was used to identify, analyze, and report patterns within the data. The results indicate that effective community management is significantly influenced by strong leadership, active member participation, and external support from society and government. Additionally, well-organized management structures, innovative and relevant programs, regular leadership training, and efficient resource management were found to be critical for the success of these communities. The study concludes with recommendations for improving the management of Hijrah community activities, such as developing engaging programs, securing alternative funding sources, building strong external relationships, and conducting continuous evaluations to enhance activity management.
DESAIN STRATEGI BISNIS PADA UMKM JAJANAN MANTAN DAN PRENCHIPS Mutqi Sopiawadi; Tigin Lugiani; Panji Agnyoto; Jojo Jojo
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
Publisher : STIESA-PRESS

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Abstract

The aim of this research is to produce a design for the formulation and implementation of business strategies for MSMEs for former snacks and prenchips with the method used in this research, namely using qualitative methods with data sources obtained from the results of discussions and interviews with the owner. The results of the SWOT matrix analysis, the vision, mission and strategy of the MSMEs for Former Snacks and Prenchips was born, namely, the vision is to be able to export products abroad and to become a vehicle that can help other people to do business too. To achieve this vision, MSMEs Snacks Former and Prenchips strive to provide extra quality products and offer more menu variants. And from the results of the matrix analysis, the MSMEs of Former Snacks and Prenchips in making the program refer to growth strategies, growth in the quality of human resources, growth in asset value, sales growth, and the number of products that have been innovated, new and more varied food menus. The MSME program for Former Snacks and Prenchips emphasizes programs for human resources and marketing, throughout these programs the percentage of the MSME Snacks Former and Prenchips budget for one year is greater for improving financial programs, and the remainder for operational production, marketing and quality improvement programs. tbsp.