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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) Gapura (Garba Pembangunan Masyarakat)
Mutqi Sopiawadi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
Religion Economics, Econometrics & Finance Social Sciences

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DESCRIPTIVE ANALYSIS OF SUSTAINABLE BUSINESS IN NEARBY SHARIA HOTEL SUBANG Mutqi Sopiawadi; Bismantara Bismantara; Wisnu Saputra
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 1 (2024)
Publisher : STIESA Press

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The sharia hotel business continues to grow in Indonesia, with increasing demand from Muslim tourists seeking tourism experiences that align with their religious values. Sustainability is an important aspect of the sharia hotel business, because Islam teaches Muslims to be responsible stewards of the earth. This research aims to analyze the current conditions of the sustainability business in sharia hotels in Indonesia. Descriptive analysis is used to describe the sustainability practices implemented by sharia hotels, such as energy use, water management, waste reduction, and social responsibility. Data was collected through in-depth interviews with sharia hotel managers. The data was analyzed using descriptive qualitative. The research results showed that sharia hotels in Indonesia generally implement sustainable practices. However, there is still room for improvement, especially in terms of energy use and water management. Sharia hotels also need to improve communication about their commitment to sustainability to guests and other stakeholders. The sustainability business is an important opportunity for sharia hotels in Indonesia. By implementing sustainable practices, sharia hotels can improve their image, attract more guests, and contribute to environmental conservation.
PREPATION AND IMPLEMENTATION MARKETING PLAN: SOCIAL MEDIA MARKETING PROGRAM AT SUBANG HOSPITAL Gugyh Susandy; Mutqi Sopiawadi; Edi Susanto; Feti Khoerunnisa; Rizal Septiana
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
Publisher : STIESA-PRESS

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Health promotion is a process of community empowerment through informing and influencing activities. Along with developments in time and technology, social media has developed which is considered to be an effective and efficient health promotion medium. Social media is a medium that makes it easier for people to get information about various things because social media can be easily accessed by all groups. The descriptive research method uses a qualitative approach, so the data that has been collected will be analyzed more deeply in a qualitative descriptive manner. The data will be arranged systematically and explained in words that provide a clearer picture. The results of a systematic review of this research show how effective and important the use of social media is in marketing trends in hospitals and it turns out that many hospitals in their marketing use more than one social media platform in order to influence reputation, increase trust and sharing as one of the hospital's marketing strategies.
PREPATION AND IMPLEMENTATION: MARKETING TOOLS PROGRAM (CASE STUDY AT SUBANG HOSPITAL) Gugyh Susandy; Mutqi Sopiawadi; Kevin Wahab N; R.Gerry Oktaviandie L; Raphael Rukito Beatus S.
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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Student service in promoting hospital institutions is an initiative that combines higher education with significant social benefits. Students as agents of social change have a key role in improving the image and quality of hospital services, as well as making real contributions to society and the surrounding environment. This research aims to present a comprehensive picture of student service in promoting hospitals, the methods used, and the resulting impact. The impact of this student service is very significant. First, hospitals gain benefits in the form of improved image and reputation in society, which in turn can increase patient visits and public trust. Furthermore, the community also benefits from student service, such as increased knowledge about health, better access to health information, and support in overcoming certain health problems.
PENYUSUNAN DAN IMPLEMENTASI RENCANA PEMASARAN: PROGRAM BRAND STORY PADA RSUD SUBANG Gugyh Susandy; Mutqi Sopiawadi; Tina Rahayu; Nabila Ocktaviani; Sintia Nuraeni; Mita Aulia Amanda; Vania Aurelian; Dhea Anastasya
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
Publisher : STIESA-PRESS

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Salah satu indikator keberhasilan pembangunan suatu wilayah adalah keberhasilan dalam penanganan masalah - masalah kesehatan, khususnya dalam hal penyediaan sarana dan prasarana serta pelayanan kesehatan yang berkualitas dan terjangkau oleh masyarakat. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di RSUD Subang. Kajian ini bertujuan untuk menelaah lebih lanjut bagaimana strategi branding pada pemasaran perumahsakitan dan menilai implikasinya terhadap loyalitas jenis layanan dari konsumen. Pengaruh pada persepsi dan citra RSUD Subang: Dengan menggunakan brand story, analisis mungkin menunjukkan bahwa RSUD Subang berhasil membangun citra yang lebih positif dan humanis di mata masyarakat. Hal ini dapat membantu mengubah persepsi mereka tentang pelayanan kesehatan dan meningkatkan kepercayaan terhadap RSUD Subang. Keterlibatan masyarakat: Program storytelling dapat meningkatkan keterlibatan masyarakat dengan RSUD Subang. Menggunakan cerita-cerita nyata dari pasien, tenaga medis, atau pihak terkait lainnya dapat membuat orang merasa lebih terhubung dengan RSUD Subang dan memberikan kesempatan bagi masyarakat untuk berbagi pengalaman mereka.
DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES FOR MAS HEN'S FRIED NICE IN CINANGSI Mutqi Sopiawadi; Hilda Mardiana Putri; Daeng M. Nazier; Edi Prabowo; Riznaldi Akbar
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
Publisher : STIESA-PRESS

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Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengkhususkan diri dalam hidangan nasi goreng menarik minat konsumen dengan pengalaman kuliner yang sederhana namun memikat, baik dari segi rasa maupun jenis, menjadikannya pilihan yang diutamakan. Daya tarik tidak hanya terletak pada aksesibilitas dan harga yang terjangkau, tetapi juga pada kemampuan tempat tersebut untuk menjaga kualitas dan keaslian rasa. Pelaku UMKM yang inovatif dalam penyajian nasi goreng. Formulasi Implementasi strategi di butuhkan demi bertahan nya umkm seperti nasi goreng Mas Hen yang usaha nya bertahan lama di Kota Subang. Sebuah studi kualitatif yang dilakukan di nasi goreng Mas Hen menghasilkan analisis SWOT dan matriks, menguraikan visi, misi, dan strategi. Program strategis melibatkan pertumbuhan kualitas sumber daya manusia, nilai aset, penjualan, dan inovasi menu. Rekomendasi mencakup ekspansi infrastruktur parkir dan peningkatan promosi melalui kerjasama dengan layanan ojek online serta di facebook untuk mencapai segmentasi pasar di Kota Subang.
DESAIN STRATEGI BISNIS PADA UMKM JAJANAN MANTAN DAN PRENCHIPS Mutqi Sopiawadi; Tigin Lugiani; Panji Agnyoto; Jojo Jojo
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
Publisher : STIESA-PRESS

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The aim of this research is to produce a design for the formulation and implementation of business strategies for MSMEs for former snacks and prenchips with the method used in this research, namely using qualitative methods with data sources obtained from the results of discussions and interviews with the owner. The results of the SWOT matrix analysis, the vision, mission and strategy of the MSMEs for Former Snacks and Prenchips was born, namely, the vision is to be able to export products abroad and to become a vehicle that can help other people to do business too. To achieve this vision, MSMEs Snacks Former and Prenchips strive to provide extra quality products and offer more menu variants. And from the results of the matrix analysis, the MSMEs of Former Snacks and Prenchips in making the program refer to growth strategies, growth in the quality of human resources, growth in asset value, sales growth, and the number of products that have been innovated, new and more varied food menus. The MSME program for Former Snacks and Prenchips emphasizes programs for human resources and marketing, throughout these programs the percentage of the MSME Snacks Former and Prenchips budget for one year is greater for improving financial programs, and the remainder for operational production, marketing and quality improvement programs. tbsp.
SOSIALISASI DAN PEMETAAN KELAYAKAN USAHA MIKRO KECIL MENENGAH DI KABUPATEN SUBANG Estu Widarwati; Devy Widya Apriandi; Nunik Nurmalasari; Bismantara Bismantara; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi; Tigin Lugiani; Gugyh Susandy
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
Publisher : STIESA-PRESS

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The level of contribution to the performance of SMEs is needed by the Subang regional government as a booster of the Subang economy, but the fact is that the contribution of MSME performance in Subang Regency has not been evenly distributed which is possible due to differences in information, knowledge, and access to capital. The Covid-19 pandemic period triggered a decline in MSME performance and an increase in the risk of bankruptcy. Business feasibility is an important point for MSMEs to decide on the choice of strategy to survive in competition. Errors in analyzing business performance can cause MSMEs to fall due to decision errors such as segment determination errors, inability to compete, and losses due to poor financial management. The practice of socialization and mapping of the business feasibility of Subang MSMEs is needed by academics, practitioners, and local governments to information on the constraints and obstacles to the performance of Subang SMEs. The implementation of socialization practices and business feasibility mapping was carried out in August 2020 with 30 randomly selected respondents in Subang Regency whose businesses have been running for at least 2 (two) years. The stages of implementing activities are the delivery of material through workshops, structured questionnaires, and feedback evaluation with quantitative, descriptive, and exploratory approaches. The results of socialization and mapping practices show the main obstacles to MSME business in Subang Regency based on rankings, namely capital, product/service marketing, human resources, and fulfillment of formal licenses. Furthermore, MSMEs in Subang Regency need assistance in improving performance to be sustainable both financially and non-financially, including the fields of marketing products/services such as digital marketing, finance in the form of simple recording and accounting, HR management through increasing employee skills and competencies according to the business field, and assistance in the formal licensing application process.
Co-Authors Bismantara Bismantara Daeng M. Nazier Devy Widya Apriandi Dhea Anastasya Edi Prabowo Edi Susanto Estu Widarwati Feti Khoerunnisa Gugyh Susandy Hilda Mardiana Putri Jojo Jojo Kevin Wahab N Kuncorosidi Kuncorosidi Mita Aulia Amanda Nabila Ocktaviani Nunik Nurmalasari Panji Agnyoto R.Gerry Oktaviandie L Raphael Rukito Beatus S. Rizal Septiana Riznaldi Akbar Sintia Nuraeni Tigin Lugiani Tina Rahayu Vania Aurelian Wisnu Saputra