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This Author published in this journals
All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Dimas Angga Negoro
Fakultas Ekonomi dan Bisnis, Univesitas Esa Unggul Jakarta, Indonesia
Religion Economics, Econometrics & Finance

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PROPTECH (PROPERTY TECHNOLOGY) BUSINESS OPERATIONAL PLANNING Tjie Tjung; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Muhammad Dafi Iskandar
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v6i2.1353

Abstract

A systematic approach to establishing a technology-based property (Proptech) business in Indonesia is an urgent need in the digital era. This research is motivated by the complexity of regulations, operations, and technology faced in establishing and managing a Proptech business. The main problems identified are how to build a strong legal and administrative foundation, integrate technology effectively, and ensure efficient operations to meet market needs. This research aims to develop a Proptech operating model that covers all strategic aspects, from legality, property management, to the application of digital technology in customer service. This study highlights the importance of automation, quality management, and risk management as the keys to the success of Proptech businesses in Indonesia. The results of the research are expected to contribute to the development of integrated Proptech business policies and create added value for property owners, tenants, and related business actors.
Co-Authors Muhammad Dafi Iskandar Tantri Yanuar Rahmat Syah Tjie Tjung