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All Journal Strategic: Journal of Management Sciences
Siti Riska Novianti
Institut Teknologi dan Bisnis Tuban
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Trend on E-Commerce Researches: A Portrait Using VOSviewer Joko Hadi Purnomo; Niswatin Nurul Hidayati; Rizka Dibi Arryanti Saputri; Siti Riska Novianti
Strategic: Journal of Management Sciences Vol. 3 No. 2 (2023): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v3i2.151

Abstract

The e-commerce phenomenon has had a profound impact on various industries, including retail, logistics, and marketing. It has transformed traditional brick-and-mortar retail, leading to the rise of online marketplaces and the growth of direct-to-consumer (D2C) brands. E-commerce has also disrupted supply chain management, driving the need for efficient order fulfillment and last-mile delivery solutions. The objective of this research was to look at the global e-commerce research map. This research used bibliographic analysis with VOSviewer. The data source used was the Scopus database obtained from the https://www.sciencedirect.com/ page. Based on the VOSviewer visualization analysis, it could be seen that research on e-commerce globally was dominated in relation to digitalization, artificial intelligence, and Covid-19. This bibliographic study provided implications for researchers to see research gaps.
Co-Authors Joko Hadi Purnomo Niswatin Nurul Hidayati Rizka Dibi Arryanti Saputri