Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal At-Thariqah Jurnal Ekonomi
Mandalena Heni Setyowati
Fakultas Syariah dan Dakwah, IAIN Sorong
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Bauran Pemasaran 7p Terhadap Keputusan Penggunaan Jasa Pada Poplens Self Photo Studio Mandalena Heni Setyowati; andi hasrun; Masseni
At-Thariqah: Jurnal Ekonomi Vol. 5 No. 2 (2025): At-Thariqah: Jurnal Ekonomi
Publisher : Prodi Ekonomi Syariah IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/at-thariqah.v5i2.2336

Abstract

This study aims to determine the influence of marketing strategies on service usage decisions at Poplens Self Photo Studio. This study used a quantitative approach with a sample of 94 respondents who used Poplens Self Photo Studio services. Data were collected through distributed questionnaires and analyzed using SPSS 26 using multiple linear regression analysis, t-tests, and F-tests. The results showed that partially, the variables Product, Price, and Place had a significant positive effect on service usage decisions. Meanwhile, the variables Promotion and Physical Evidence were found to have a significant negative effect. The variables People and Process did not show a significant effect. Simultaneously, all marketing mix variables (7Ps) were proven to have a positive and significant effect on service usage decisions, with an F-value of 23.568>2.12 and a significance level of 0.000<0.05, and were able to explain 62.9% of the service usage decision variable. These results confirm that an integrated marketing mix plays a crucial role in shaping customer decisions at Poplens Self Photo Studio.
Co-Authors andi hasrun Masseni