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All Journal Jurnal Manajemen Journal of Economic, Business & Accounting Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Bersama Ilmu Ekonomi
Erry Donneli
Universitas Prof Dr Hafiz MPH
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Food Vloggers pada Niat Beli di Media Sosial Erry Donneli
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1787

Abstract

The purpose of this study is to determine the relationship between the influence of food vloggers on purchase intention on social media (Youtube and Instagram) which is measured using indicators, namely: credibility, para-social interaction (psi), homophilic attitude, physical attractiveness, social attractiveness, entertainment motives, relationship building motives and time spent on social media. Purchase intention variable as the dependent variable. This study used 200 audience respondents who had visited and watched reviews of food vloggers on social media (youtube and instagram). The results of hypothesis testing as a whole, the simultaneous test proves that the credibility hypothesis and parasocial interactions have a significant effect on purchase intention with a significance of 0.00 <0.05. In addition, based on the independent t-test, it can be seen that Food Vloggers have a positive influence on Purchase Intention on social media (YouTube and Instagram) with a significance level of 0.00 <0.05. In testing the coefficient of determination, it is known that the influence of food vloggers with indicators of credibility and PSI on purchase intention has an effect of 51.1%, which means that the level of variables outside this study has a lower effect on customer satisfaction.
The Influence of Live Streamer Interaction on Purchase Intention with Brand Love as a Moderating Variable Anshar Daud; Syarifuddin; Erry Donneli; Wahid; Rudy Irwansyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1902

Abstract

Researchers also believe that Live Streaming-Interaction on TikTok can increase purchasing decisions because more and more people know about brand types, brand quality, brand suitability, brand identity, and so on. Therefore, this research aims to analyze the influence of Live-Streamer Interaction on Purchasing Decisions. Different from previous research, this research adds the Brand Love variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research was obtained from distributing online questionnaires to 350 TikTok shop sellers and buyers on certain dates. These data can be called primary data. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Live-Streaming Interaction variable can have a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.004. Otherwise, the Brand Love variable can moderate the influence of the Live-Streamer Interaction variable on the Purchase Decision variable because the P-Values results show a positive direction and are below 0.05. Thus the first and second hypotheses in this research can be proven and accepted.
Strategi Pemasaran Digital untuk Meningkatkan Kesadaran Merek pada CV Bintang Bangkit Erry Donneli
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i1.437

Abstract

Digital marketing strategy is a series of systematically designed planning and marketing activities aimed at building, strengthening, and maintaining a company’s presence in the digital environment through the use of various online channels. The primary objective of implementing a digital marketing strategy is to increase brand awareness and attract new customers in a more effective and efficient manner. Through a well-planned digital marketing strategy, companies can achieve specific digital marketing objectives by selecting media and platforms that align with the characteristics of the target market. Enhancing brand awareness is a strategic investment for companies, as it plays a crucial role in creating competitive advantage, expanding market reach, building consumer trust, and fostering long-term customer loyalty. This study employs a literature review method to examine key concepts of digital marketing, including its definitions, types, and commonly used strategies. In addition, the article analyzes the impact of digital marketing strategies on brand awareness, discusses their implementation across various industries, and evaluates their effectiveness in increasing brand awareness, with a specific focus on CV Bintang Bangkit.
Insurance claim settlement delays and their consequences for service quality and financial management Erry Donneli
Journal of Economic, Business & Accounting Research Vol. 3 No. 2: (January) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i2.2026.2034

Abstract

Background: Delays in health insurance claim payments remain a persistent challenge for healthcare providers in Indonesia, particularly private clinics that rely heavily on insurance reimbursements for operational sustainability. Methods: This study employed a qualitative case-study approach at MMC using in-depth interviews with clinic managers, administrative staff, and medical personnel, supported by document analysis of insurance claims data from 2022–2023. Data were analyzed using thematic coding and triangulation techniques. Findings: The results indicate a declining proportion of claims paid within the agreed settlement period (N-1, defined as claims settled within one month after submission), alongside a significant increase in delayed claims, including claims settled after two months (N-2) and those exceeding two months (>N-2). Claim payment delays were primarily caused by incomplete medical records, limited administrative capacity, inadequate management information systems, and financial constraints on the insurer’s side. These delays disrupted clinic cash flow, delayed staff salary payments, constrained drug availability, and negatively affected service quality. Conclusion: Late payment of health insurance claims significantly undermines both financial stability and service quality at MMC (a private healthcare clinic in Mataram City, Indonesia). Strengthening administrative capacity, improving medical documentation completeness, and optimizing clinic–insurer coordination are critical strategies to mitigate claim delays and ensure sustainable healthcare service delivery. Novelty/Originality of this article: This study contributes novel insights by explicitly linking claim-settlement time categories (claims settled within one month, two months, and more than two months) with service quality implications at the clinic level, providing empirical evidence from Indonesia’s private healthcare sector.
Co-Authors Anshar Daud Irwansyah, Rudy Syarifuddin wahid