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All Journal International Journal of Business and Quality Research META - JOURNAL
Heri Pratikno
Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of E-Commerce Platforms as an Export Bridge for Culinary MSMEs: Rollin.MLG Case Study in Malang City Agoes Windarto; Sudarmiatin; Heri Pratikno
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.430

Abstract

The internationalization of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce platforms is an increasingly relevant phenomenon in the digital economy era. This study aims to analyze the role of e-commerce platforms, especially Tokopedia, Shopee, and TikTok Shop, as potential export bridges for culinary MSMEs in Indonesia, by taking a case study on rollin.mlg, a culinary MSME based in Malang City, East Java. Using a qualitative approach with an exploratory case study design, data were collected through in-depth interviews, digital platform observations, and documentation. The results of the study show that although Rollin.mlg has not exported directly, the three platforms have features that have the potential to support international market penetration. However, there are significant obstacles, including a limited product shelf life, a lack of export certification, limited production capacity, and a lack of digital export literacy. This research contributes to the development of a digital export readiness framework for Indonesian culinary MSMEs.
Determinants Of Obstacles To The Internationalization Of Smes In Developing Countries: A Systematic Review Citra Dewi Kartika Paksi; Sudarmiatin; Heri Pratikno
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3130

Abstract

This study conducted a systematic literature review of the latest empirical and conceptual literature on the barriers faced by micro, small, and medium-sized enterprises (MSMEs) in developing countries as they seek to internationalize. Following the PRISMA 2020 protocol, the researchers analyzed peer-reviewed articles published between 2020 and 2025, sourced from the Scopus and Web of Science databases. This review classifies the barriers into two broad categories: internal constraints (financial limitations, human resource deficits, information asymmetry, and marketing weaknesses) and external barriers (institutional weaknesses, regulatory complexity, trade restrictions, and home country effects). The analysis indicates that these barriers rarely operate in isolation. Instead, they form configurations shaped by the interaction between a firm’s resource base, relational capital, and the institutional characteristics of the home country. Findings also indicate that digital capabilities and business networks can mitigate the severity of certain types of barriers, although their effectiveness depends on organizational capacity and the institutional context. This review contributes to the literature on internationalization by consolidating post-pandemic empirical evidence, identifying underutilized theoretical frameworks, and proposing future research directions that emphasize multi-level and context-sensitive analysis of SME internationalization in Southern countries
Strategies For The Internationalization Of Spice Smes Through Exports: A Case Study Of PT Adore Rempah Indonesia Arif Wicaksono; Sudarmiatin; Heri Pratikno
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3152

Abstract

This study aims to analyze the internationalization strategies of micro, small, and medium-sized enterprises (MSMEs) in the spice sector through export mechanisms, using PT Adore Rempah Indonesia as a case study. The study employs a qualitative approach using the case study method. Data collection was conducted through in-depth interviews, field observations, and documentation related to production processes, quality control, packaging, and the management of international market networks. Data analysis was performed descriptively using the Uppsala Model and the Resource-Based View perspectives. The results indicate that the success of a company’s internationalization strategy is influenced by several key factors: consistent product quality, strengthening partnerships within the supply chain, implementing product differentiation, and holding certifications that support international trade standards. Additionally, the internationalization process occurs gradually through market learning, adaptation to the needs of international buyers, and the development of global business networks. The research findings confirm that the integration of internal resource strengths, product innovation, and compliance with international standards is a key factor in enhancing the competitiveness of spice SMEs in the global market. This study implies that strengthening production capacity, improving product quality, and developing international partnership networks should be key strategies in promoting the sustainability of SME exports in the spice sector.
Co-Authors Agoes Windarto Arif Wicaksono Citra Dewi Kartika Paksi Sudarmiatin