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Journal : Journal of Humanities and Social Studies

THE EFFECT OF CIBODAS BOTANICAL GARDEN OFFICIAL WEBSITE PUBLICITY ON DOMESTIC TOURISTS VISITING DECISIONS Layung Paramesti Martha; Prasetyo Adinugroho; Qamila Arianti Luthfindani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6484

Abstract

The research to identify the influence of the Cibodas Botanical Garden  official website publicity on the visiting decision to domestic tourist which describe  how publicity on the official website of Cibodas Botanical Garden and analyze the  influence of official website publicity with visit decision of Cibodas Botanical  Garden domestic tourist. The research are use one independent variable which is  official website publicity and the visiting decision of domestic tourist as dependent  variable. The research uses survey techniques, which means that all member of the  research population were able as research respondents with a total of 100 domestic  tourist Cibodas Botanical Garden. To collect the research’s data were used techniques  questionnaire, observation and documentation. There were two data analyze  techniques, descriptive statistics (table and percentage) and non-parametric statistics  (Simple Linear Regression, F-Test, T-Test, Coefficient of Determination). The results  shown that there was a significant influence between Cibodas Botanical Garden  official website publicity and visiting decision to domestic tourist which are 41  percent. Then the other 59 percent are influenced by the other factor.
UNDERSTANDING ETNOGRAPHY: MAPPING SOCIAL ECONOMIC CULTURAL BARRIERS OF JAMU GENDONG TRADERS IN SENGKED VILLAGE Layung Paramesti Martha; Prasetyo Adinugroho
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5401

Abstract

Herbal or traditional medicine has become a mainstay sector in the cosmetic industry and blended herbs have a major contribution to the value of national exports and are capable of import substitution. However, the shift in culture and instant lifestyle has become a trend and has changed the character of traditional and modern society to shift from a culture of consuming traditional herbal medicine to being a consumer of factory/imported herbal medicine. This study aims to (1) Describe various social, cultural and economic practices of herbal medicine traders (jamu gendong traders) in Sengked Village which are built with verbal and nonverbal messages between jamu gendong traders and their consumers (2) Map out the economic, social and cultural barriers faced by jamu gendong traders. Sengked Village is an inland area of Bogor Regency where the characteristics of the local community are known to hold indigenous cultural traditions and local wisdom are the reasons that strengthen the research carried out in the village. The key informants in this study were herbal medicine traders in the category of early adulthood (26-35 years) to late elderly (56-65 years) (4). Meanwhile, the supporting informants from this study were community leaders, herbal consumers and the village officials of Sengked.
THE EFFECT OF CIBODAS BOTANICAL GARDEN OFFICIAL WEBSITE PUBLICITY ON DOMESTIC TOURISTS VISITING DECISIONS Layung Paramesti Martha; Prasetyo Adinugroho; Qamila Arianti Luthfindani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6484

Abstract

The research to identify the influence of the Cibodas Botanical Garden  official website publicity on the visiting decision to domestic tourist which describe  how publicity on the official website of Cibodas Botanical Garden and analyze the  influence of official website publicity with visit decision of Cibodas Botanical  Garden domestic tourist. The research are use one independent variable which is  official website publicity and the visiting decision of domestic tourist as dependent  variable. The research uses survey techniques, which means that all member of the  research population were able as research respondents with a total of 100 domestic  tourist Cibodas Botanical Garden. To collect the researchs data were used techniques  questionnaire, observation and documentation. There were two data analyze  techniques, descriptive statistics (table and percentage) and non-parametric statistics  (Simple Linear Regression, F-Test, T-Test, Coefficient of Determination). The results  shown that there was a significant influence between Cibodas Botanical Garden  official website publicity and visiting decision to domestic tourist which are 41  percent. Then the other 59 percent are influenced by the other factor.
UNDERSTANDING ETNOGRAPHY: MAPPING SOCIAL ECONOMIC CULTURAL BARRIERS OF JAMU GENDONG TRADERS IN SENGKED VILLAGE Layung Paramesti Martha; Prasetyo Adinugroho
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5401

Abstract

Herbal or traditional medicine has become a mainstay sector in the cosmetic industry and blended herbs have a major contribution to the value of national exports and are capable of import substitution. However, the shift in culture and instant lifestyle has become a trend and has changed the character of traditional and modern society to shift from a culture of consuming traditional herbal medicine to being a consumer of factory/imported herbal medicine. This study aims to (1) Describe various social, cultural and economic practices of herbal medicine traders (jamu gendong traders) in Sengked Village which are built with verbal and nonverbal messages between jamu gendong traders and their consumers (2) Map out the economic, social and cultural barriers faced by jamu gendong traders. Sengked Village is an inland area of Bogor Regency where the characteristics of the local community are known to hold indigenous cultural traditions and local wisdom are the reasons that strengthen the research carried out in the village. The key informants in this study were herbal medicine traders in the category of early adulthood (26-35 years) to late elderly (56-65 years) (4). Meanwhile, the supporting informants from this study were community leaders, herbal consumers and the village officials of Sengked.