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STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID) DALAM MENDORONG PENYIARAN PERBATASAN (Studi Kasus KPID KEPRI Periode 2011-2014) Kusumaningtias, Intan Tri
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.305 KB)

AbstractIndonesia is a country that consist of many island. There are 12 island which in border to the neighboring countries. Which include Riau island Province (Kepri). Kepri is a wide range of area despite of the small population. The Population density is only located in Batam city, Karimun and Bintan island. Regions border has complex issue, causing a foreign broadcast entering the Riau Island Province, hence lack of interest for investors to organize the broadcast in maritime province.Strategy is the source used to help a management to achieve a goal. The purpose of this process is to achieve the goal that has been pointed. Meanwhile, management theory known as (POAC) intended to know the planning, organizing, actuating, controlling and evaluating.Studies show to use descriptive feature. Method used is the method of case study, which perform to approach the qualitative, that aims the result of observation and interview with few resources from Head of Commision Broadcast Region of Indonesia (KPID) Riau Island Province, Head of Sub Section(Kasubag) KPID Kepri, Director PT Radio Azam Mitra Umat.The conclusion from the studies communication strategy between KPI, KPID, KPIDP and institute involved and also military is encourage to join forces to spread the information in the border region, to protect the sovereignty and conserve culture In Riau island province which is Melayu culture. Keyword: Communication strategy, Commision Broadcast Region of Indonesia, Region Border

Pengaruh Media Promosi terhadap Minat Belanja Khalayak di Giant Extra Plaza Yogya (Survei Masyarakat RW 11 Kelurahan Curug, Bogor) Intan Tri Kusumaningtias; Prasetyo Adi Nugroho
Media Bahasa, Sastra, dan Budaya Wahana Vol 25, No 1 (2019): Volume 25 Nomor 1 Tahun 2019
Publisher : Universitas Pakuan

AbstractIn a visual design marketing communication is the one thing that is interesting to learn and discover. The development in this area has a tight bond with the increase of the realization that could be the benefit of the straight-forward information to the society.In creating a visual design that would be published to the Giant Express or Giant Extra customers, they would want to give the same visual to the customers with what are the product they promote through visual design. Once the customers have the same point of view, the company could build a positive bond with customers.This research was conducted to see the impact of media promotion on the regular customers at Giant Extra Plaza Yoga. A quantitative research is used. According to Hasan (2002:21) “research method a way to connects with ongoing research, with systematic step”. He used the systematic method, meanwhile quantitative method according to Kriyantono (2007:55)“research with quantitative can be found in numbers, numbers or frequency can be defined to pictured different kind of definitions. Methodology has a objective principle, because the result depending on the research from the customers. Hence, research quantitative method is a research that gone through and explained a problem in a systematic step. Ergo, the writer chooses quantitative method because it has structure and finding the right way in analysing data.Researcher using descriptive correlation Hasan (2002: 22-23) explained correlation descriptive is the type of description that shown variable after variable. This method aims to gather actual information’s in detail that explained it has happened. However, correlation is used to find the connection between variables in details. This type of correlation aimed for detailed searched on how far one variable to the other in one factor regarding the variation of another.According to the processing and result, we could conclude the coefficient value correlation (r) the value is 0,258 acting positives. Hence, could be interpret that the media promotion has low connection to the customers in RW II Kelurahan Curug, Bogor. So the result os not attracted by the customers.From the result regression analysis t equals to 2.285 and t table equals to 1.992. So if you count t table (2,2851992) with significant level 0,0000,05. Ho rejected and Ha accepted it means that the impact of significant between media and promotion of customers in RW II Kelurahan Curug, Bogor.Result analysis regression is the value R square 0.258 it means 74,2% willing to shop by the influence of the writer, for example the appearance of the supermarket and the type of the products presented by the media promotion. Keywords: Media Promotion, Regular Customers

STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID) DALAM MENDORONG PENYIARAN PERBATASAN (Studi Kasus KPID KEPRI Periode 2011-2014) Intan Tri Kusumaningtias
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractIndonesia is a country that consist of many island. There are 12 island which in border to the neighboring countries. Which include Riau island Province (Kepri). Kepri is a wide range of area despite of the small population. The Population density is only located in Batam city, Karimun and Bintan island. Regions border has complex issue, causing a foreign broadcast entering the Riau Island Province, hence lack of interest for investors to organize the broadcast in maritime province.Strategy is the source used to help a management to achieve a goal. The purpose of this process is to achieve the goal that has been pointed. Meanwhile, management theory known as (POAC) intended to know the planning, organizing, actuating, controlling and evaluating.Studies show to use descriptive feature. Method used is the method of case study, which perform to approach the qualitative, that aims the result of observation and interview with few resources from Head of Commision Broadcast Region of Indonesia (KPID) Riau Island Province, Head of Sub Section(Kasubag) KPID Kepri, Director PT Radio Azam Mitra Umat.The conclusion from the studies communication strategy between KPI, KPID, KPIDP and institute involved and also military is encourage to join forces to spread the information in the border region, to protect the sovereignty and conserve culture In Riau island province which is Melayu culture.Keyword: Communication strategy, Commision Broadcast Region of Indonesia, Region Border

INFILTRASI NILAI EKOFEMINISME MELALUI PROGRAM BOGOR TANPA KANTONG PLASTIK PADA MASYARAKAT BANTARAN SUNGAI CILIWUNG DI KOTA BOGOR Dwi Rini S. Firdaus; Intan Tri Kusumaningtias; Suryani I.P. Puwa
Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 1 (2020): Volume 26 Nomor 1 Tahun 2020
Publisher : Universitas Pakuan

This research aims to identify the influence of individual’s characteristics in East Bogor district and the effectiveness of the Bogor without Plastic Bags campaign to the community's concern about the environment. This study uses a descriptive quantitative approach to people who live on the banks of Ciliwung River at Eastern Bogor subdistrict. There are 100 respondents chosen by clustering and accidental sampling. The analysis uses multiple linear regression analyses, testing requirements of test normality, multicholinerity test and heteroskedastisity test. The results through T test shows that there is no influence between the individual characteristics (X1) towards the concerns about the environment (Y), except gender, especially women who have a partial influence on environmental concern. Meanwhile, the Bogor without plastic bags campaign (X2) significantly affects concerns about the environment (Y). The F test result indicates that variable (X1) and (X2) affect variable (Y) simultantly. The coefficient of determination (R2) is 47.8%, meaning that this study contributes 47,8% in giving solution to the problem about plastic bags in Bogor city. This study discusses the situation that Ciliwung River is facing, is related to the perspective of ecofeminism that nurturing nature is the same thing as nurturing women, women can do their role from home to control the production of plastic waste by not throwing waste into the river. Keywords: Bogor without Plastic Bags, Ecofeminism, Environmental Communication

PENGARUH GAYA BAHASA PENYIAR TERHADAP RATING RADIO SINAR MEGA SWARA FM (SMS) (Kasus Masyarakat Kp Cigadog Desa Tenjolaya Kecamatan Cicurug Kabupaten Sukabumi) Aptan Sependi; Dwi Rini Sovia Firdaus; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine Radio Sinar Mega Swara Fm Rating, find out the Influence of Broadcasting Languages,the pronunciation style of Radio Broadcaster,the Tone of Voice of Radio Broadcasters, and the Accentuation (emphasis on important words) Radio Broadcaster. This research usesSimple Linear Regression method and the Stimulus-organism-response (S-O-R) as the grand theory, using questionnaires to 51 respondents in the Cicurug subdistrict Sukabumi regency, precisely in Kp. Cigadog. The sampling technique uses Puposive Random Sampling, with correlation test. Validity test uses Pearson Product Moment formula and reliability test with Cronbach Alpha formula. While data processing uses IBM SPSS Statistics 20 and Microsoft Excel 2010. The results of simple linear regression equation in this study are as follows: Y = 6,305 + 0814X. Where Y is the radio rating of mega swara fm and X is the style of announcer language. The model means that every time an increas in the value of language style (X) will be followed by an increase in the radio rating (Y). Then it can be seen that from the variable X to the variable Y has an influence. Keywords:Language Style, Announcer, Radio Rating.Chaer Abdul, A. L. (2010). Sociolinguistics:Perkenalan Awal. Jakarta: Rienika Cipta.Harley, P. (2006). Radio Penyiaran It's Not Just a Talk. Malang: Bayumedia Publishing.Irawan, S. (2008). Metode Penelitian:Suatu Teknik Penelitian Bidang Kesejahteraan Sosial dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.Irwanto, d. (2002). Psikologi Umum. Jakarta: Total Grafika.Masduki. (2004). Menjadi Broadcaster Professional. Yogyakarta: Pustaka Popular LkiS.Morissan, M. (2008). Manajemen Media Penyiaran. Jakarta: Kencana Pranadamedia Group.Nurudin. (2007). Pengantar Komunikasi Massa. Jakarta: PT. Raja Grafindo Persada.Olii Hellena, L. H. (2013). Repoertase Radio dan Televisi Ed 2. Jakarta: Permata Puri Media.Rachmat, K. (2012). Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana Prenada Media Group.Rahmawati Indah, D. R. (2011). Berkarier di Dunia Broadcast. Bekasi: Laskar Askara.Singarimbun Masri, S. E. (2012). Metode Penelitian Survei. Jakarta: LP3ES.Siregar Syopian, M. (2013). Statistik Parametrik Untuk Penelitian Kuantitatif. Jakarta: PT. Bumi Aksara.Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan RD. Bandung: Alfabeta.Sugiyono. (2014). Statistika Untuk Penyiaran. Bandung: Alfabet

PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today. Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.

ANALISIS PERTENTANGAN PANDANGAN ANTARA GENERASI X DENGAN GENERASI MILENIAL TENTANG BUDAYA POPULER (Studi Semiotika Roland Barthes Pada Film My Generation) Widia Ramadhanti; Dwi Rini Sovia Firdaus; Intan Trikusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This research aims to identify conflicting views between generation x figures with millennials in My Generation film that shows the dynamics of millennial life in the era of technological development and popular culture development interpreted through adegans and dialogues in adegans certain. This study uses a qualitative method with Roland Barthes's semiotic analysis which has the concepts of denotation, connotation and myth. Analysis of the whole adegan, six adegans have been taken that represent the conflicting views between x generation with millennial generation in the film my generation. The six adegans are analyzed through denotation and connotation and a myth appears in several adegans. The results of this study can be concluded that the conflict of views between generation x (as parents), and millennial generation (as children) towards popular culture, occurs because of differences in lifestyle and differences in the way in responding to the cycle of cultural movement.

Freedom of Speech di Ruang Virtual: Analisis Wacana Fairclough Pada Kanal Youtube Rocky Gerung Official Permana, Restiawan; Trikusumaningtias, Intan; Adinugroho, Prasetyo
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.926

New media is a communication channel that brings about change by disseminating information through texts published by authors. Because text is a form of ideological practice, language, style, word choice, and grammatical structure, it is understood as a decision that has a certain ideological meaning in order to gain public support. This research aims to analyze Rocky Gerung's freedom of speech on the Rocky Gerung Official YouTube channel and how discourse practices take place on YouTube as a virtual space. This research was carried out to examine virtual media. Using a critical paradigm, this research is descriptive-qualitative using critical discourse analysis methods. Using Norman Fairclough's thinking, at the macro-level analysis, there are linguistic elements used that are philosophical, straightforward, and rich in meaning using metaphors. At the micro level, there is the use of special terminology in the world of politics, government, and philosophy. As well as using intertextual patterns, there is consistency between one sentence and another. At the meso level of analysis, researchers create relationships between characters or participants involved in the text in this research.

Strategi Konvergensi Digital Radio KISI 93.4 FM sebagai Upaya Meningkatkan Pendengar dalam Program “Music by Request” Heryandi supriadi; Annory Langga’o; Intan Tri Kusumaningtias
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i3.880

Radio remains popular due to its intimate and personal nature, despite facing challenges from the advancement of digital technology. Radio Kisi FM Bogor has responded to this by implementing a digital convergence strategy, particularly in the Kisi Music By Request program. This study aims to analyze the digital convergence strategy implemented in efforts to increase listenership, as well as the challenges and solutions encountered. The research uses a descriptive qualitative approach with the theory of media convergence by Pavlik. The study was conducted at Radio Kisi 93.4 FM Bogor from June to December 2024. Data were collected through interviews, observation, and documentation, and analyzed using the Miles & Huberman model through data reduction, data display, and conclusion drawing. The digital convergence strategy implemented by Radio Kisi FM Bogor has proven effective in enhancing the competitiveness of the Kisi Music By Request program through the utilization of technology, increased audience interaction, and adaptation to the dynamics of the modern broadcasting industry. This study shows that the integrated implementation of a digital convergence strategy can enhance the competitiveness of local radio in the digital era through technological optimization, audience engagement, and adaptation to the development of new media.

Analyzing the Communication Strategy of the Youth Information and Counseling Center in Implementing the Marriage Age Maturity Program Agustina, Muthia; Kusumaningtias, Intan Tri; Amaliasari, Diana
Journal of Social Studies Arts and Humanities (JSSAH) Vol 4, No 3 (2024): Vol 4, No 3 (2024): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v4i3.9005

This study aims to analyze the strategic communication implemented by the Youth Information and Counseling Center (Pusat Informasi dan Konseling Remaja or PIK-R) Bunga Harapan in promoting the Marriage Age Maturity (Pendewasaan Usia Perkawinan or PUP) program among adolescents in East Bogor. The PUP program seeks to increase youth awareness of the physical, mental, and social readiness required before entering marriage, aligning with Indonesia’s national efforts to prevent early marriage. This research uses a qualitative descriptive method, focusing on the communication strategy framework of Lasswell—who says, what message, in which channel, to whom, and with what effect. Data were collected through in-depth interviews, observation, and documentation from PIK-R coordinators, peer educators, and target adolescents. The findings show that PIK-R Bunga Harapan effectively applies interpersonal communication and social media campaigns as the primary channels for delivering PUP messages. Message design emphasizes emotional and rational appeals, using relatable language and local cultural values to encourage behavioral awareness. However, limited funding, uneven information access, and inconsistent participation remain significant obstacles. The study concludes that well-planned strategic communication, supported by youth participation and institutional collaboration, is crucial in strengthening the effectiveness of the Marriage Age Maturity program and reducing early marriage rates among adolescents.

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