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TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine Duryatmo, Sardi
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 13 (2016): Volume 1, No. 13, Genap, Tahun Akademik 2016/2017
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.929 KB)

AbstractSardi DuryatmoThe mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude. Key words: adoptions innovation, mass media

TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine Sardi Duryatmo
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 13 (2016): Volume 1, No. 13, Genap, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractSardi DuryatmoThe mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude.Key words: adoptions innovation, mass media

ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018 Fajar Widianto; Sardi Duryatmo; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation

STRATEGI MARKETING PUBLIC RELATIONS DINAS PARIWISATA DAN KEBUDAYAAN KOTA BOGOR DALAM MEMPERKENALKAN BATIK BOGOR Sinta Devi Lestari; Sardi Duryatmo; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

The purpose of this study was to determine the analysis of the marketing public relations department of tourism and culture of the city of Bogor in introducing Batik Bogor. This research has a problem formulation that is not well known Bogor batik by the public, especially the Bogor community itself. In that addition to knowing the supporting factors and inhibiting factors in introducing Batik Bogor. in this study the research method used was descriptive qualitative form of written or oral words from people and the observed behavior in obtaining data used interviews, observation, and documentation. The theory used in this study is the marketing public relations and the key informant is Undang Sulaeman as the partnership and creative economy developmeint section and Sri Hartati as Bogor batik craftsman.

DECONSTRUCTING CULTURAL STEREOTYPES TO UNCOVER HIDDEN TOURISM POTENTIALS Dwi Rini Sovia Firdaus; Layung Paramesti Martha; Sardi Duryatmo
Profetik: Jurnal Komunikasi Vol 16, No 1 (2023)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2482

People of Minangkabau descent in Indonesia have several negative stereotypes that have long developed in society. Not only can it disturb the psychological condition of these ethnic group members, but it can also trigger intercultural conflict. This condition does not help the local government promote West Sumatra as a cultural tourism destination. This study deconstructs the negative stereotypes in order to correct misperceptions that have occurred so far. The study tests Hofstede’s cultural dimensions in two ways; first is towards the deconstruction process of Minangkabau’s original traditional teachings. The second is towards the nuclear family configuration using ANOVA test to find the shifting cultural values. This study attempts to find the origin of the negative stereotypes and confirm it with the original traditional teachings. This study can ward off bad cultural stereotypes as it corrects misconceptions about the nature of the matrilineal Minangkabau culture. Besides elaborating on the cause of negative stereotypes, this study also finds out the origin of positive ones. They are known to have high social awareness, strong entrepreneurial abilities, and excellent leadership skills. Thanks to these three good stereotypes, the Minangkabau people can then produce crafts that are intelligent and timeless, such as the production of engravings on songket cloth that are full of philosophy, the architectural feature of the Bagonjong house roof, the traditional dress, culinary menus, music, and art. This research produces data artifacts about contemporary Minangkabau culture to benefit the cultural tourism industry. This deconstruction approach has never been tested on the Minangkabau tribe.

Adaptasi Penggunaan Teknologi Media Sosial dan Media Televisi dalam Mengakses Informasi pada Generasi X di Desa Tapos Depok Muhammad Reza; Sardi Duryatmo; Asthania Suandi
Jurnal Syntax Admiration Vol. 5 No. 9 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i9.1502

As one of the developing countries, the development of the information society is marked by the emergence of media industries such as print media (newspapers, magazines, tabloids, etc.) and electronic media (radio, television). The ease of use of new technologies most influences the decisions of users of different ages. The influence of age has a direct impact on a person's perception of the usefulness of information technology in short-term and long-term use. A generation is defined as a group of individuals identified based on the year of birth, age, characteristics, and life events that occur at their developmental stage. The emergence of new media technologies creates new habits and new cultures in media consumption, which has an impact on social, cultural, economic, and political aspects. This research was conducted using a descriptive quantitative method to understand what factors affect the attitude of using social media and television media in generation X in Tapos Village. The population in this study is generation X of Tapos Village. The research sample was 100 people. Sampling was done using purposive sampling and data analysis using SEM-PLS with Smart PLS. The results of this study show that there is no digital divide seen from several aspects, namely, monthly income, interest in media use and strong network ownership, they can still keep up with technological developments even though they have limited access.

PENGARUH FEED @INDOZONE.ID DENGAN TAGLINE #KAMUHARUSTAHU TERHADAP MINAT BACA GENERASI Z DI KOTA BOGOR Putra, Regi Adi; Duryatmo, Sardi; Reza, Muhammad
Media Bahasa, Sastra, dan Budaya Wahana Vol 29, No 2 (2023): Volume 29 Nomor 2 Tahun 2023
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v29i2.9437

Abstrak Penelitian ini bertujuan mengetahui pengaruh data Feed @indozone.id Dengan Tagline #kamuharustahu terhadap Minat Baca Generasi Z di Kota Bogor. Penelitian kuantitatif deskriptif ini dengan menggunakan metode analisis regresi yang bertujuan mencari pengaruh dari variabel feed indozone.id (X) terhadap variabel minat baca (Y). Penelitian ini dilaksanakan di Kota Bogor salah satu kota yang minat bacanya masih rendah menurut survei dari Kementerian Pendidikan Nasional. Teknik pengambilan data menggunakan kuisioner dengan skala likert serta nonprobability sampling, yang bertujuan untuk mengkategorisasi responden agar yang mengisi kuisioner adalah orang yang membaca indozone.id, dengan metode snowball sampling yang bertujuan untuk menjangkau populasi (N). Hasil penelitian ini mempunyai nilai signifikansi (sig) sebesar 0,001 yang artinya mempunyai nilai lebih kecil dari 0,05 maka dapat disimpulkan bahwa terdapat pengaruh antara Feed Indozone (X) dengan minat baca (Y) dengan besaran pengaruh sebesar 81,3%. Feed Indozone.id mempunyai pengaruh positive terhadap minat baca generasi Z. Feed indozone.id yang mengalami kenaikan sebesar 1% akan di ikuti oleh kenaikan minat baca sebesar 52%, dikarenakan desain post Instagram di indozone.id dibuat sepraktis mungkin agar pembaca lebih mudah memahami isi pemberitaan. Serta sesuai dengan teori uses and effect saat Feed dapat menghasilkan suatu efek yang disebut minat baca. Jika diperoleh dari data yang diperoleh peneliti, coseefect dapat diperoleh dari Feed Indozone.id dan penggunaan media yang berarti menggunakan Instagram dengan feed tertentu dapat memberikan efek minat baca. Kata Kunci: Media sosial, Minat baca, Pengaruh, Tagar

HEALTH BELIEF MODEL DALAM KEARIFAN LOKAL PEMANFAATAN TUMBUHAN OBAT DI KABUPATEN MANGGARAI BARAT Duryatmo, Sardi; Sarwoprasojo, Sarwititi; Lubis, Djuara P; Suharjito, Didik
Media Bahasa, Sastra, dan Budaya Wahana Vol 30, No 1 (2024): Volume 30 Nomor 1 Tahun 2024
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v30i1.10217

The tradition of using medicinal plants in Waesano Village, Sanonggoang District, West Manggarai Regency, East Nusa Tenggara Province, is still maintained to this day. They use various plants that grow wild in the 4,000-hectare Sesok forest to maintain their health. The nature of their treatment is preventive and curative. This research uses a qualitative method. Data analysis was carried out by applying the individual health belief model or healtf belief model in determining attitudes to do or not to perform health behaviors (Conner 2005). The model was developed by Rosenstock in 1950 to study and promote improved health care. The model consists of six constructs, namely perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, and motivation related to individual motivation to always live a healthy life. The results of the study produced findings that a person's susceptibility to certain diseases encourages them to consume certain medicinal plants. Perceived susceptibility or vulnerability is defined as whether a person has a high risk of a disease. Perceived severity talks about an individual's beliefs about the seriousness or severity of a disease. Information regarding the severity of a disease comes from medical or physician and knowledge. Perceived benefits are related to a person's view of the value or usefulness of the new healthy behavior that they will do. People tend to adopt healthier behaviors when they believe that new behaviors can inhibit the progression of the disease. Regarding perceived benefits, the residents of Waesano Village until now continue to use a variety of medicinal plants to maintain their health because they have obtained many benefits or uses. This behavior is partly because the consumption of medicinal plants has been proven to be efficacious in overcoming many health problems that they experience. Many residents have proven the efficacy of medicinal plants based on empirical experience to overcome various diseases.Keywords: health belief model, local wisdom, health behavior

Local Wisdom: a Sociology of Communication Analysis in West Manggarai Duryatmo, Sardi; Sarwoprasodjo, Sarwititi; Lubis, Djuara P; Suhartijo, Didik
Sodality: Jurnal Sosiologi Pedesaan Vol. 7 No. 2 (2019): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

The utilization of medicinal plants is the local wisdom of the people of Waesano Village, Sanonggoang, West Manggarai Regency. Local wisdom is a form of culture that can be defined as the whole system of ideas, action, and results of human’s work in social life that is possessed through learning. This qualitative research that was carried out in Waesano Village, Sanonggang, West Manggarai Regency, East Nusa Tenggara Province, uses communication ethnographic method to explain the connection between categories in the research. Ethnography of communication seeks to portray human ways of life. This study aim to reveal ritual communication in Waesano Village which play a role the enculturation of local wisdom in the use of medicinal plants. Research result prove that local wisdom in form of the utilization of medicinal plants consists of identifying the variant of a medicinal plant, how to pick, how to process, and consumption dose. Inheritance or enculturation of a local wisdom in form of medicinal plant utilization is through ritual communication such as between father and child, parents-in-law and children-in-law. Another form of communication which plays a role in the enculturation process are students that receive medicinal plant lesson from teacher who teaches Local Content subject of Environmental Education and Conservation. Having the variety of communication processes, the local wisdoms are expected to be able to survive in Waesano.

Analisis Semiotika Pesan Motivasi dalam Lirik Lagu “Timur” Karya The Adams Septiansyah, Fariz Dwi; Duryatmo, Sardi
Gandiwa Jurnal Komunikasi Vol 4, No 2 (2024): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v4i2.3344

Penelitian ini bertujuan untuk menganalisis dan menemukan pesan motivasi dalam lirik lagu "Timur" karya The Adams menggunakan teori semiotika Ferdinand de Saussure. Survei menunjukkan minat yang meningkat terhadap lagu bertema motivasi, karena musik dapat menjadi media komunikasi yang efektif dan menginspirasi perubahan sosial. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik observasi nonpartisipan, studi pustaka, dan wawancara. Hasil penelitian menunjukkan bahwa lirik "Timur" mengeksplorasi tema kecemasan masa depan, pentingnya perencanaan, dan ketekunan dalam mencapai tujuan hidup, serta pengaruh hubungan personal terhadap pembentukan visi. Lagu ini menyampaikan pesan motivasi tentang perencanaan yang matang, kekuatan inspirasi, dan ketahanan menghadapi kegagalan.

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