Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Dimasejati: Jurnal Pengabdian Kepada Masyarakat Fundamental and Applied Management Journal
Sri Maryanti
Universitas Mataram, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Transformasi Metodologi Riset di Era Digital: Pelatihan Text Mining Terapan Bagi Sivitas Akademika Fakultas Ekonomi dan Bisnis Universitas Mataram Febrian humaidi Sukmana; Sri Maryanti
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2026)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v8i1.24172

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas komunitas akademik Fakultas Ekonomi dan Bisnis Universitas Mataram melalui workshop dan pelatihan text mining. Pelatihan dilaksanakan selama dua hari, pada 4–5 Agustus 2025. Metode kegiatan dirancang secara partisipatif, mengintegrasikan penyampaian teoretis, diskusi interaktif, dan simulasi praktis. Materi pelatihan mencakup konsep dasar text mining, tahapan analisis mulai dari preprocessing hingga visualisasi, serta penerapan praktis menggunakan JMP Pro 18, Google Colab, dan Instant Data Scraper. Peserta dilatih melakukan proses end-to- end mulai dari scraping data mentah, pembersihan, hingga penyusunan dataset siap olah dari berbagai sumber, seperti situs ulasan hotel, platform pekerjaan, dan media online lainnya.  Dalam pelaksanaannya peserta1 menunjukkan respons positif serta minat yang besar untuk mengikuti seluruh materi dan praktik yang disampaikan. Ini mengindikasikan bahwa peserta menyadari potensi text mining tidak  hanya  dapat  memperkaya metodologi penelitian mandiri, tetapi juga mendorong  terciptanya  riset kolaboratif lintas disiplin. Kegiatan ini menjadi fondasi strategis dalam merespons tantangan riset berbasis data besar (big data) di era digital.
The Role of Social Media Marketing in Enhancing Consumer Purchase Decisions among Local Businesses in Mataram City Asri Oktiani; Sri Maryanti
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.695

Abstract

This research explores the mechanisms through which social media-based marketing activities influence purchasing behaviour among customers of locally operated businesses in Mataram, Indonesia. The study responds to the scarcity of empirical research focusing on digital marketing practices in regional small-enterprise settings. Data were obtained from 250 individuals who had been exposed to and interacted with promotional content published by local businesses on social media. Using a cross-sectional quantitative approach, responses collected through a structured questionnaire were examined through partial least squares structural equation modelling. The analysis first verified the adequacy of the constructs in terms of reliability and validity before evaluating the proposed relationships among the variables. The findings demonstrate that consumer trust is significantly strengthened by content quality, interactivity, informativeness, entertainment, and electronic word-of-mouth. Electronic word-of-mouth produced the largest contribution to trust formation (β = 0.29, p < 0.001). Trust subsequently showed a substantial positive association with purchasing decisions (β = 0.67, p < 0.001). The model accounted for 58% of the variation in consumer trust and 45% of the variation in purchasing decisions. The indirect-effect analysis further established that trust serves as a significant intermediary between each social media marketing dimension and consumer purchasing decisions. These findings extend digital marketing research by offering evidence from a regional Indonesian market and emphasizing that trust-building communication is particularly important for small and locally based enterprises. Practically, local businesses should prioritize credible customer reviews, useful information, responsive interactions, and authentic content to strengthen their digital competitiveness.
Co-Authors Asri Oktiani Febrian Humaidi Sukmana