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Febrian Huamaidi Sukmana
Universitas Nahdlatul Wathan Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PERSEPSI RISIKO, VARIASI, KUALITAS DAN HARGA PRODUK TERHADAP SIKAP KONSUMEN Febrian Humaidi Sukmana
Valid: Jurnal Ilmiah Vol 15 No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.745 KB)

Abstract

The phenomena of the used clothes trade nowadays are getting more attracting. Proven by the increasing number of spots offering various kinds of used clothes, one of it is Karang Sukun used clothes market, located in the heart of Mataram city. The aim of this research is to find out the influence of customer perception related to risk, variation, quality and price of the product toward the preference of used clothes customer. To be more specific, there are four hypotheses aimed to be proven through quantitative approach. Analysis method applied in this research is double linear regression (using SPSS 16.0 for windows as data managing tool). According to data analysis result, it concluded that: first, customer perception variables that consist of perception on risk, product variation, quality and price of the product are equally (simultaneously) influencing the preference of used clothes customer. Second, partially (each free variable/ customer perception) as proposed in hypothesis formulation, provides evidence that the hypothesis are supported by managed and analyzed data, in other words, all of the formatted hypothesis in this research is statistically unrejectable. Third, customer perception on quality of the product is dominantly influencing the preference of used clothes customer.
Halal Tourism In West Nusa Tenggara: A Legal And Economic Perspective Dwi Martini; I Gusti Ayu Oka Netrawati; Sri Maryanti; Febrian Humaidi Sukmana
Jurnal IUS Kajian Hukum dan Keadilan Vol 8, No 3: December 2020 : Jurnal IUS Kajian Hukum dan Keadilan
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ius.v8i3.827

Abstract

This research aims to find out the implementation forms of halal tourism through establishment of local law as well as to find out it impact toward economic development in Nusa Tenggara Barat. This article examines several questions namely what is the implementation forms of the local laws regarding halal tourism and what are the impact of the local law toward economic development in West Nusa Tenggara. The problem formulations are examined using qualitative research method which applying document studies and in-depth interviews with relevant informant. Research result indicates that the implementation of the Perda is not fully strict due to business consideration and calculation. Halal tourism brought positive economic effect especially in terms of job variety and income improvement. It can be concluded that halal tourism concept in NTB is not fully implement Syariah compliance and there is an increase trend of tourists visit to NTB after halal tourism was introduced.
TELAAH KONSEPTUAL RELATIONSHIP MARKETING DAN PERKEMBANGANNYA Febrian Humaidi Sukmana; Sri Maryanti
Distribusi - Journal of Management and Business Vol. 7 No. 1 (2019): Distribusi - Maret 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v7i1.56

Abstract

Many academics and practician of marketing admit that Relationship Marketing (RM) has developed vastly and also considered contributed to paradigm reformation, it even become the basis of marketing science theory reform. Hence, discussion on RM is interesting to be studied. The study aimed to synthesize various opinion and former research result to get a clearer view for academics, manager and general reader concerning concept of RM. Various literatures, either periodic journals, conference articles and textbooks are collected and used as references in this monography. Writer find out some perspectives used by scientists to describe RM concept, start from marketing philosopny aspect, resources based perspective, marketing strategy, value creation and mutual value creation (value co-creation). Writer concluded that various perspectives applied in formulating RM is strengthen the other perspective. Despite seems to be overlapped but there’s a link that connected each perspective. Writer thought that (theoretically) value co-creation is the most relevant perspective to outlines RM process and activities in today’s situation. Whereas in field, many corporates placed RM as one of their main strategy in marketed the company.
The Effect of Gender on Consumer Satisfaction and Loyalty in Modern Retail Stores Sri Maryanti; Febrian Humaidi Sukmana; Suharti Suharti; Faezal Faezal
SENTRALISASI Vol. 11 No. 2 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i2.1657

Abstract

This study aimed to determine whether there were differences in the satisfaction and loyalty of male and female consumers at the Alfamart Mujur branch of the retail store in East Praya. A total of 140 respondents participated, and the data analysis used was the MANOVA Test with SPSS 17. From the several hypotheses proposed, it was found that the three alternative hypotheses were rejected. In other words, there was no difference, either partially or simultaneously, between the satisfaction and loyalty of male consumers. - male and female. Based on these findings, Alfamart Branch Mujur must remain focused on developing consumer-oriented marketing and service strategies without the need to differentiate services or treatment for male and female consumers.
Hotel Tua dan Ulasan Online Negatif: Apa Yang Dikatakan Pelanggan? Ihwandi Ihwandi; Febrian Humaidi Sukmana
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p16

Abstract

The main purpose of this study was to find out what complaints were conveyed by customers through online reviews of one of the five-star resorts in Lombok. To find out, we conducted a content analysis of 314 negative reviews posted on the travel website TripAdvisor. To find out what complaints were conveyed by customers in their reviews, we used the JMP Pro14 software to analyze the datasets we had collected. Before presenting the main research findings (words/terms and phrases), this article provides an overview of some of the data elements that are an integral part of the main unit of analysis. For example, frequency distributions (ratings, reviewer contributions, word count, and length of stay), tables (including the reviewer's country of origin), and visualizations that compare the number of contributions and the rating given by a reviewer. The main result of this study found that the complaints on the three ratings in negative reviews were most often about "room" (referring to rooms that are old and need renovation) and "beach" (dirty and lots of garbage). Interestingly, despite their low aggregate rating, their assessment of "staff service," most reviewers gave a good rating. However, reviewers give some suggestions to hotel management, one of which is to improve their staff's English skills. Keywords: hotel guest complaints, negative reviews, online reviews.
Menilai Kinerja Pemerintah Daerah Kabupaten Lombok Barat Menggunakan Survei Persepsi Publik Febrian Humaidi Sukmana; Hamdi Hamdi; Sri Maryanti
Politea : Jurnal Politik Islam Vol. 3 No. 2 (2020): Konstelasi Pemikiran Ideologi Politik, Partisipasi Publik dan Evalusi Kinerja P
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/politea.v3i2.2348

Abstract

Menyadari kurangnya ‘suara masyarakat’ yang digunakan sebagai bahan evaluasi kinerja pemerintah daerah, sebuah survei dirancang untuk mengumpulkan persepsi publik untuk menilai kinerja pemerintah daerah di Kabupaten Lombok Barat. Survei dilaksanakan dengan mengambil sampel responden yang tersebar disepuluh kecamatan yang ada di Kabupaten Lombok Barat. Secara umum, hasil survei menunjukkan bahwa persepsi masyarakat atas kinerja pemerintah Kabupaten Lombok Barat terbagi menjadi dua kelompok besar. Khusus untuk lima indikator umum (politik, ekonomi, sosial, keamanan dan hukum), jika dirata-ratakan, lebih dari setengah total responden menyatakan kinerja pemerintah daerah sebagai ‘Lebih baik’ (52.6%). Kelompok terbesar kedua, menyatakan ‘Tidak ada perubahan’ (32.5%). Demikian juga untuk tujuh indikator layanan dasar umum, sebagian besar responden menyatakan tanggapan positif atau memilih tanggapan ‘Lebih baik’ (53.3%) dan ‘Jauh lebih baik’ (13,7%). Sedangkan untuk berbagai item indikator layanan dasar spesifik, terdiri dari dua puluh dua indikator, rata-rata responden menjawab ‘Cukup puas’, kecuali untuk item ‘Penyediaan lapangan pekerjaan’, sebesar 58.8% dari total responden cenderung mengarah pada pilihan tanggapan ‘Tidak puas’.
Mengurai Pengalaman Positif Tamu Saat Menginap di Sheraton Senggigi Beach Resort: Bukti Dari Ulasan TripAdvisor Ahmat Setiawan; Febrian Humaidi Sukmana
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 1 (2023): June 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i12023.64-84

Abstract

Customer reviews on the internet play an essential role in generating opinions in electronic Word-of-Mouth (eWOM); This review serves as an online communication tool that significantly influences the perception of the following potential user. The purpose of this study is to understand the opinions that often appear in actual customer reviews that give an Excellent and Very Good rating. This study collected 1.515 online review data from the Tripadvisor website using automated web data mining techniques. Next, we used the JMP Pro 14 software to parse and visualize the research data at the analysis stage. The data shows that the most critical customer satisfaction lies in non-physical services, namely "staff" services, where most of the reviews express the meaning of being very satisfied with the services provided by the staff. Meanwhile, in the aspect of physical attributes, there is an important note, namely the "room" aspect, where this term is used to refer to complaints of bedrooms and bathrooms that are old and dirty enough to require renewal. Physical attributes, such as pool, breakfast, beach, and restaurant, are satisfactory because they can meet customer expectations
The Awareness of Millennial Generation Towards Halal-Certified Products: An Empirical Study Potentially Influencing Policy-Making Artami, Ida Ayu Ketut; Maryanti, Sri; Netrawati, I Gusti Ayu Oka; Sukmana, Febrian Humaidi
Jurnal IUS Kajian Hukum dan Keadilan Vol. 11 No. 2: August 2023 : Jurnal IUS Kajian Hukum dan Keadilan
Publisher : Magister of Law, Faculty of Law, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ius.v11i2.1258

Abstract

In addition to understanding the implementation of Law No. 30 of 2014 concerning Halal Product Assurance, this study also aims to ascertain the level of awareness among the millennial generation in Kota Mataram regarding halal-certified products and the influencing factors such as religious beliefs, exposure, and health motivations. Furthermore, the findings of this study are expected to provide insights for stakeholders in formulating more effective halal policies. The data for this research were collected from both secondary and primary sources. The primary data were obtained through the distribution of questionnaires to a sample of 152 respondents, and the data were analyzed using descriptive statistics. The results of this study indicate that the implementation of the aforementioned law is progressing adequately, albeit with some challenges. It was observed that the awareness of millennial generation in Kota Mataram towards halal-certified products is high, reaching 82%. However, there is a tendency for respondents to be uncertain about conducting pre-purchase checks on the halal status of products. The millennial generation in Kota Mataram exhibits a strong religious inclination, as evidenced by a religious belief score of 92%. Nonetheless, there appears to be a propensity for them to allocate insufficient time to enhance their understanding of religious matters. Furthermore, the millennial generation in Kota Mataram demonstrates a notable exposure (66%) to halal-certified products, although there seems to be a lack of consistent updates regarding information on products that are halal-certified. Lastly, concerning the association of health reasons with halal-certified products, an 81% response rate was recorded. However, it is evident that the millennial generation in Kota Mataram is somewhat hesitant to fully embrace the notion that halal-certified products guarantee health benefits and disease prevention.  
Pelatihan Digital Marketing melalui UMKM didesa Ombe Baru Kecamatan Kediri Nusa Tenggara Barat Khairunnisah, Noni Antika; Maryanti, Sri; Sukmana, Febrian Humaidi; Eka Putri, Sinta Widhayani; Andrayana, Gina
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4494

Abstract

Salah satu permasalahan yang dihadapi oleh UMKM di Desa Ombe adalah masalah pemasaran dan keterampilan menggunakan teknologi. UMKM di Desa Ombe Baru memerlukan pengembangan usaha berbasis teknologi sehingga dapat bersaing dengan usaha-usaha baru yang bersifat online. Tujuan dari penulisan paper ini adalah 1)Mengidentifikasi penggunaan media pemasaran pada  UMKM di Desa Ombe baru Nusa Tenggara Barat 2) Menggambarkan upaya pengembangan usaha berbasis teknologi pada UMKM Desa Ombe Baru Nusa Tenggara Barat melalui pelatihan digital marketing. Metode yang digunakan dalam identifikasi penggunaan media pemasaran adalah dengan observasi, wawancara,. Metode yang digunakan dalam upaya pengembangan usaha berbasis teknologi adalah metode pendidikan masyarakat dan pelatihan. Materi-materi dalam upaya pengembangan usaha berbasis teknologi pada UMKM Desa Ombe Baru Nusa Tenggara Barat melalui pelatihan digital marketing meliputi : 1) Menumbuhan jiwa kewirausahaan dan memberikan insipirasi dari keberhasilan bisnis online, 2) Pelatihan digital marketing. Hasil identifikasi menunjukkan bahwa banyak UMKM di Desa Ombe Baru Nusa Tenggara Barat menggunakan teknologi sederhana dalam pemasaran, yaitu didominasi dengan media Whatsapp dan Facebook. Bahkan masih banyak UMKM yang menjalankan usahanya secara offline tanpa bantuan teknologi. Hasil evaluasi dari kegiatan pelatihan digital marketing  menunjukkan bahwa kegiatan ini mendapatkan tanggapan yang positif, dinilai dapat memberikan wawasan dan ilmu, dan memberikan inspirasi. Hampir seluruh pelaku usaha ingin mempraktekan bisnis online ini dalam pengembangan usahanya.
TEORI ADMINISTRASI HENRI FAYOL: GAGASAN, KONTRIBUSI, DAN BATASANNYA Sukmana, Febrian Humaidi; Maryanti, Sri
Politea : Jurnal Politik Islam Vol. 6 No. 2 (2023): Partai Politik, Pemilu Dan Demokrasi
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/politea.v6i2.8544

Abstract

This paper aims to examine and discuss the concepts, contributions, and limitations of Henri Fayol's administrative theory in the field of management development. Many experts assert that Fayol's administrative theory has made a significant impact on the advancement of modern management. Nevertheless, this theory has also faced criticism and possesses certain constraints when applied in practice. In this study, a historical analysis methodology is employed to acquire a more profound understanding of the history, background, core ideas, implementation, and contributions of Fayol's administrative theory. Furthermore, this research critically evaluates several limitations of Fayol's administrative theory that have been previously identified in relevant literature. These limitations encompass the insufficient consideration of human factors within organizations, the influence of cultural and organizational environments, inflexibility in complex and dynamic situations, as well as an excessive focus on efficiency rather than effectiveness. Despite these limitations, Fayol's administrative theory continues to serve as a crucial foundation in the development of modern management
Co-Authors Abdurrazak Ahmat Setiawan Andrayana, Gina Artami, Ida Ayu Ketut Dwi Martini Eka Mayani Eka Putri, Sinta Widhayani Faezal Faezal Hamdi Hamdi I Gusti Ayu Oka Netrawati Ihwandi Ihwandi Khairunnisah, Noni Antika Kisman Kisman Lalu Moh. Nazar Fajri Netrawati, I Gusti Ayu Oka Sri Maryanti Sri Maryanti Sri Maryanti Suharti Suharti Suprayanti Martia Dewi, Suprayanti Martia