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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ria Edlina
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Environmental Science Library & Information Science

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Strategi Komunikasi Pariwisata dalam Meningkatkan Jumlah Kunjungan Pada Tradisi Pacu Jalur Sebagai Atraksi Wisata Budaya Habibisalam .; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4365

Abstract

Pacu Jalur has developed into one of the cultural tourism attractions that attracts the attention of both domestic and international tourists. In this context, promotion becomes an important element to attract more visitors and promote local cultural values. The Kuantan Singingi Regency Government has a vital role in managing and promoting Pacu Jalur to remain relevant and attractive to the tourism market. The theory used in this study is the Marketing Communication Mix Theory. The method used in this study is a qualitative descriptive approach, this approach is used because the data used in compiling this thesis are in the form of descriptions, explanations, and information regarding problems that occur in the field or research location. The techniques used in this study are interview techniques, observation techniques, and documentation techniques. Data analysis techniques used in qualitative research include data reduction, data presentation and conclusion drawing. The data in this study were tested using data source triangulation. Based on the data obtained from the results of the study of Tourism Communication Strategy in Increasing the Number of Visits to the Pacu Jalur Tradition as a cultural tourism attraction that the Department of Tourism and Culture uses social media as a form to introduce and increase visits from Pacu Jalur tourists as a Cultural Attraction. In addition to utilizing social media, the Department of Tourism and Culture also employed strategic outreach and involved community leaders and the surrounding community in the preparation and implementation of the Pacu Jalur program. The Department of Culture faced several significant obstacles. One of the main obstacles was limited infrastructure and access to information in several areas, particularly in rural areas where internet and digital media networks were not yet fully accessible. This resulted in uneven distribution of promotional information and a suboptimal reach for all levels of society. Furthermore, other challenges faced were limited promotional budgets and human resources with a professional understanding of digital-based communication strategies.
Peran Konten Pada Hashtag #Wenanampohon Dalam Meningkatkan Kesadaran Peduli Lingkungan Pada Pengikut Tiktok Jerhemynemoo Di Kota Padang Gustianda Yelian Putra; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4366

Abstract

This thesis will focus on the role of content on the hashtag of #WenanamPohon in increasing environmental awareness among Jerhemynemoo’s tiktok followers in Padang City. The hashtag #WenanamPohon is content on social media created by Jerhemynemoo which aims to preserve the environment with a movement to plant 10,000 trees by inviting his followers to participate in the program. The purpose of this study is to determine how the content on the hashtag #WenanamPohon created by Jerhemynemoo on his TikTok social media influences environmental awareness among his TikTok social media followers. The theory used in this study is constructivism theory. The method used in this study is descriptive qualitative, this method is used to collect data related to the content on the hashtag #WenanamPohon and its impact on environmental awareness. The data used in this study were obtained from the results of in-depth interviews with predetermined informants. The data in this study were tested using data source triangulation. Based on the results of this study, the main role of the content on the hashtag #WenanamPohon in increasing environmental awareness among Jerhemynemoo followers is, first as educational content, this content contains knowledge about the environment. Second as a relationship enhancer, by participating in planting this tree, his followers establish relationships with each other. Third is to build interaction, Jerhemynemoo in the content with the hashtag #WenanamPohon invites all social media users, both his followers and not, to jointly realize this tree planting program so that his followers are aware of the importance of caring for the environment. Fourth is to build trust, several videos on the hashtag #WenanamPohon explain that every 15 videos shared will become 1 tree seedling to be planted, and Jerhemynemoo realizes this by planting 10,000 trees.
Pola Komunikasi Pemerintah Kota Padang Untuk Meningkatkan Minat Masyarakat Kota Padang Dalam Program Smart Surau Muhammad Rafi Edmonda; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4492

Abstract

The development of information technology and the demand for community character building have encouraged local governments to introduce public service innovations based on local values and digital technology. One such innovation is the Smart Surau Program, initiated by the Padang City Government as an effort to revitalize the function of the surau (prayer room) not only as a place of worship, but also as a center for education, social activities, and community empowerment. The success of this program is largely determined by the government's communication patterns in socializing the program to the community. This study aims to analyze the communication patterns of the Padang City Government in increasing public interest in the Smart Surau Program. This study uses a qualitative approach with a descriptive research type. Data was obtained through in-depth interviews, observations, and documentation of the Padang City Government apparatus, program implementation team, religious leaders, surau administrators, and the community. Data analysis was carried out using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, and its validity was tested using source and technique triangulation. The results show that the communication pattern used still tends to be top-down and not fully participatory. The messages conveyed are informative and persuasive, but the use of communication media is not yet optimal. Religious leaders play an important role as opinion leaders. Supporting factors include the religious values of the community, while inhibiting factors include limited digital literacy and a lack of intensity in socialization. This study recommends strengthening participatory and sustainable communication.
Strategi Digital Branding Pt Semen Padang Dalam Membangun Brand Awareness (Studi Kasus Kualitatif Produk Sepablock Pt Semen Padang) Viona Agmey Fadilla; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4854

Abstract

The development of digital technology has changed the way companies build their brand image, one of which is through digital branding strategies. This study was motivated by the strategic move of PT Semen Padang to launch an innovative sub-brand product called SEPABLOCK (Semen Padang Bata Interlock). Although PT Semen Padang has a strong reputation for its bagged cement products, this has created a challenge in the form of “single memory” in the community, which can hinder brand awareness of new products with different technical characteristics. This study aims to analyze the digital branding strategies implemented by PT Semen Padang through social media and websites to educate the market and build brand awareness of SEPABLOCK, particularly in the context of the characteristics of the construction market and local culture in West Sumatra. The method used is descriptive qualitative to dissect the digital communication model that integrates aspects of education, product visualization, and messages based on local needs such as cost efficiency and earthquake resistance. The novelty of this research lies in its focus on analyzing sub-brand products in the heavy industry sector (state-owned enterprises) operating in markets with specific socio-cultural characteristics. The results of this study are expected to contribute theoretically to the effectiveness of digital branding in the building materials industry and provide practical recommendations for companies in optimizing digital media to expand the market share of innovative products
Strategi Komunikasi Orang Tua Mengatasi Kecanduan Belanja Online Di Shopee (Studi Kualitatif Deskriptif Pada Mahasiswa Universitas Dharma Andalas) Okta Tiara Rahmi; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online shopping addiction among students has become a phenomenon with easy access and various promotions offered by Shopee, making students tend to buy unnecessary items until they get trapped in debt due to the Shopee Paylater feature service, resulting in financial problems that ultimately use tuition fees to pay off debts. The purpose of this study is to describe the communication strategies implemented by parents in overcoming online shopping addiction, especially on the Shopee platform, experienced by Dharma Andalas University students. The research method used in this study is a qualitative study with a descriptive approach. The data used are observation methods, semi-structured interviews, and documentation. Data analysis uses data reduction, data presentation and drawing conclusions. The theory used in this study is the Family Communication theory. The results of this study indicate that in an effort to overcome online shopping addiction in children, parents have several communication strategy patterns. There are four communication patterns used by parents in dealing with children who are addicted to online shopping, namely, a consensual pattern involving open communication between parents and children, a pluralistic pattern with openness in the family, where children are given space to be honest about the problems they face. Parents can provide guidance and appropriate solutions to prevent children from stress due to online shopping debt. The protective pattern emphasizes children's compliance with family rules. Parents ask children to delete the Shopee application as a step to stop uncontrolled shopping habits. Furthermore, the Laissez-faire pattern shows a lack of parental involvement in communication, therefore it is important for parents to improve communication in the family and provide emotional support so that children are better able to deal with problems.Keywords: Communication Strategy, Online Shopping Addiction, Shopee Paylater, Family Communication, Parents
Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image Ridho Yades; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3533

Abstract

This research aims to describe the marketing communication strategy used by Relone Arena, a mini soccer facility in Padang City, in building Brand Image through social media, especially Instagram Relone Arena faces a number of problems, including the failure to consistently achieve its target of 200 hours of field rental per month, low brand awareness among the public, and inconsistency in promotional content on Instagram in terms of both frequency and visual quality. Based on the We Are Social report (2024), Instagram is included in the top five most used social media in Indonesia, making it a potential platform in reaching target audiences, especially the younger generation. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The results showed that Relone Arena has implemented eight integrated marketing communication strategies, namely advertising, sales promotion, event organization, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. These strategies succeeded in forming a positive Brand Image as a premium sports venue and friendly service. However, the utilization of Instagram features such as paid advertisements and live broadcasts still needs to be improved to maximally expand audience reach.
Strategi Komunikasi Dinas Lingkungan Hidup (DLH) Kota Padang Dalam Meningkatkan Kesadaran Masyarakat Pada Pencegahan Pencemaran Air Sungai Batang Arau Brata Nurhadi; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3547

Abstract

This study aims to analyze the communication strategy implemented by the Padang City Environmental Agency (DLH) in increasing public awareness about preventing water pollution in the Batang Arau River. The Batang Arau River is one of the important water resources in Padang City that faces pollution problems due to industrial waste and domestic waste activities. Using a qualitative method with a descriptive approach, data were collected through in-depth interviews with DLH officials, field observations, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results show that the Padang City DLH implemented a persuasive communication strategy through direct approaches such as socialization, counseling, and community-based education, as well as indirect approaches through social media, billboards, and environmental campaigns. The communication strategy applied refers to a participatory communication model by involving community leaders, river care communities, and educational institutions. Obstacles found were a lack of public awareness, budget limitations, and low consistency of supervision. In conclusion, the Padang City DLH communication strategy is quite effective in increasing public awareness, although it still requires strengthening in the aspects of active community participation and cross-sector collaboration. This research is expected to provide input for the development of more innovative, sustainable, and community participation-based environmental communication strategies.
Analisis Strategi Komunikasi PT Kereta Api Indonesia (KAI) DIVRE II Sumatera Barat Dalam Penanganan Kecelakaan Kereta Api di Kota Padang Tahlia Amanda; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is motivated by the high frequency of railway accidents in Padang City, which not only affect safety aspects but also generate public communication issues that influence public trust in institutions. The research aims to analyze the communication strategies implemented by PT Kereta Api Indonesia (KAI) Regional Division II West Sumatra in handling railway accident issues. This study employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing. The findings reveal that PT KAI perceives accidents as reputational crises that require responsive and adaptive communication strategies. The strategies include centralized information dissemination through a single-gate system, the use of official spokespersons to maintain message consistency, and the utilization of mass media and social media for information distribution. In addition, the company emphasizes a balance between the speed and accuracy of information while prioritizing empathy toward victims. Despite challenges such as limited initial data and the rapid flow of digital information, a structured communication strategy is effective in managing public perception. This study concludes that effective communication strategies play a crucial role in maintaining organizational reputation and public trust
Strategi Komunikasi Pemasaran Pemerintah Daerah Dalam Meningkatkan Kesejahteraan Petani Gambir Pada Program Sentra IKM Kecamatan Sutera Sarifa Aini; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4493

Abstract

This study aims to analyze the local government’s marketing communication stratergy in the Sentra IKM gambir in Sutera district and examine its effectiveness in improving farmer’s welfare. This research employs a qualitive approach with a descriptive method, utilizing interviews, observation dan documentation as date collection techniques. The findings indicate that the government has designed a marketing communication strategy aimed at increasing product value through downstream processing, quality enhancement and marketing expansion. The implementation involves personal selling, direct marketing, digital marketing and promotional activities through exhibilition. However, audience segmentation and the integration of communication channels have not been fully optimized, resulting in uneven information dissemination. While the strategy has been effective in enhanacing farmer’s capacity and production awareness, it has not fully ensured income stability due to price fluktuations and limited market access. Therefore, the overall marketing communication strategy can be categorized as semi-effective.
Co-Authors Brata Nurhadi Gustianda Yelian Putra Habibisalam . Muhammad Rafi Edmonda Okta Tiara Rahmi Ridho Yades Sarifa Aini Tahlia Amanda Viona Agmey Fadilla