Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ria Edlina
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial, Dan Humaniora, Universitas Dharma Andalas
Environmental Science Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Komunikasi Pariwisata dalam Meningkatkan Jumlah Kunjungan Pada Tradisi Pacu Jalur Sebagai Atraksi Wisata Budaya Habibisalam .; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4365

Abstract

Pacu Jalur has developed into one of the cultural tourism attractions that attracts the attention of both domestic and international tourists. In this context, promotion becomes an important element to attract more visitors and promote local cultural values. The Kuantan Singingi Regency Government has a vital role in managing and promoting Pacu Jalur to remain relevant and attractive to the tourism market. The theory used in this study is the Marketing Communication Mix Theory. The method used in this study is a qualitative descriptive approach, this approach is used because the data used in compiling this thesis are in the form of descriptions, explanations, and information regarding problems that occur in the field or research location. The techniques used in this study are interview techniques, observation techniques, and documentation techniques. Data analysis techniques used in qualitative research include data reduction, data presentation and conclusion drawing. The data in this study were tested using data source triangulation. Based on the data obtained from the results of the study of Tourism Communication Strategy in Increasing the Number of Visits to the Pacu Jalur Tradition as a cultural tourism attraction that the Department of Tourism and Culture uses social media as a form to introduce and increase visits from Pacu Jalur tourists as a Cultural Attraction. In addition to utilizing social media, the Department of Tourism and Culture also employed strategic outreach and involved community leaders and the surrounding community in the preparation and implementation of the Pacu Jalur program. The Department of Culture faced several significant obstacles. One of the main obstacles was limited infrastructure and access to information in several areas, particularly in rural areas where internet and digital media networks were not yet fully accessible. This resulted in uneven distribution of promotional information and a suboptimal reach for all levels of society. Furthermore, other challenges faced were limited promotional budgets and human resources with a professional understanding of digital-based communication strategies.
Peran Konten Pada Hashtag #Wenanampohon Dalam Meningkatkan Kesadaran Peduli Lingkungan Pada Pengikut Tiktok Jerhemynemoo Di Kota Padang Gustianda Yelian Putra; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4366

Abstract

This thesis will focus on the role of content on the hashtag of #WenanamPohon in increasing environmental awareness among Jerhemynemoo’s tiktok followers in Padang City. The hashtag #WenanamPohon is content on social media created by Jerhemynemoo which aims to preserve the environment with a movement to plant 10,000 trees by inviting his followers to participate in the program. The purpose of this study is to determine how the content on the hashtag #WenanamPohon created by Jerhemynemoo on his TikTok social media influences environmental awareness among his TikTok social media followers. The theory used in this study is constructivism theory. The method used in this study is descriptive qualitative, this method is used to collect data related to the content on the hashtag #WenanamPohon and its impact on environmental awareness. The data used in this study were obtained from the results of in-depth interviews with predetermined informants. The data in this study were tested using data source triangulation. Based on the results of this study, the main role of the content on the hashtag #WenanamPohon in increasing environmental awareness among Jerhemynemoo followers is, first as educational content, this content contains knowledge about the environment. Second as a relationship enhancer, by participating in planting this tree, his followers establish relationships with each other. Third is to build interaction, Jerhemynemoo in the content with the hashtag #WenanamPohon invites all social media users, both his followers and not, to jointly realize this tree planting program so that his followers are aware of the importance of caring for the environment. Fourth is to build trust, several videos on the hashtag #WenanamPohon explain that every 15 videos shared will become 1 tree seedling to be planted, and Jerhemynemoo realizes this by planting 10,000 trees.
Co-Authors Gustianda Yelian Putra Habibisalam .