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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Jihan Zanubiya
University of Raharja
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Other

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Customer Purchase Patterns and Loyalty in MSME Catering Businesses Using the RFM Method Suzyanty Mohd Shokory; Nadratun Nafisah Abdul Wahab; Jihan Zanubiya; Zuraidah Zainol
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 2 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i2.724

Abstract

The increasing competition in the catering industry necessitates a data-driven understanding of consumer behavior to support effective customer retention strategies. This study aims to identify customer purchase patterns and loyalty in MSME Catering using the RFM (Recency, Frequency, Monetary) method based on transaction data from January 2025 to May 2026. This research addresses a gap in the literature regarding the application of transaction-based analytics for customer loyalty in MSMEs, which previously relied more on surveys or subjective perceptions. A total of 564 transactions from 80 unique customers were analyzed quantitatively, processed using Google Sheets, and visualized with Tableau. The results indicate that 55 customers (68.75%) are classified as loyal, while 25 customers (31.25%) are new customers. RFM segmentation grouped customers into Champions, Loyal Customers, Potential Loyalist, Need Attention, and Lost Customers, with the majority in the Potential Loyalist, Need Attention, and Lost segments. In addition to descriptive statistics, the relationship between purchase frequency and monetary value was examined to provide deeper insights into customer behavior. The findings demonstrate that the RFM approach provides a structured understanding of customer loyalty and transaction value, supporting the development of targeted marketing strategies, including loyalty programs, reminder promotions, reactivation campaigns, and customer engagement initiatives. This study contributes a practical RFM-based analytical framework applicable to MSMEs to enhance retention and marketing effectiveness.
Orange Technology for Humanistic Innovation in Higher Education Shesilia Wibowo; Irene Apriani Widjaya; Jihan Zanubiya; Richard Evans; Untung Rahardja
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 2 (2026): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i2.899

Abstract

Amidst the rapid adoption of technology in education, a crucial challenge arises regarding the risk of dehumanizing learning. This study examines Orange Technology as a humanistic innovation approach that seeks to balance digital advancement with human values. Using a qualitative descriptive approach, this research analyzes literature from academic journals and technology education reports, which are then evaluated through a SWOT framework. The analysis results indicate that while Orange Technology holds significant potential to enhance students’ mental well being, digital empathy, and emotional engagement, its implementation faces significant challenges, including limited human resources and inadequate ethical regulations. Therefore, it is concluded that the success of this implementation requires a holistic strategy encompassing investment in human resource training, policy development, and interdisciplinary collaboration. This innovation model has strategic relevance to the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education). By focusing on character development and mental well-being, this research contributes to creating an education system that is not only efficient but also inclusive, equitable, and relevant to the holistic needs of future generations.
Co-Authors Irene Apriani Widjaya Nadratun Nafisah Abdul Wahab Richard Evans Shesilia Wibowo Suzyanty Mohd Shokory Untung Rahardja Zuraidah Zainol